3. Invention Idea: Canyon Runners Crashers
A toy that brings the fun back into RC toys! You can play by your self or play with friends.
Stephen Stubblefield
9. Anki
Drive
Fisher-Price
Shake’n Go
Crash’ups
Hot Wheels
Crashing Big
Rigs Playset
Fotorama
Demolition
Smash Cars
Nascar
Bashers
Product
Price $199.99 $149.95 $12.99 $39.99 $20.00
Features
App controlled, design
your own track, compete
against friends, and win a
race and earn weapons.
Great app!
Shake the cars, and they
go. Crash together and
pieces fall off. Cars make
crashing sounds. Includes
a track.
When the truck crashes
into a car its pushes the
truck in and then it can be
pulled back out. NO pieces
fall off
Cars crash and pieces fall
off the car
Doesn't disassemble, but
"smashes" when it's hit.
Available yes no yes yes yes
COMP SHOP: CRASHING
CARS
11. TARGET
MARKET
Motivated by self-expression.
Young, enthusiastic, and impulsive consumers.
Enthusiastic about new possibilities but are equally quick to cool.
Seek variety and excitement.
Their purchases reflect the emphasis that they place on looking good and having "cool" stuff.
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Successful, sophisticated, take-charge people.
Receptive to new ideas and technologies.
Purchases reflect cultivated tastes for upscale, niche products and services.
Image is important to Innovators.
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18. 1. Applied the estimated sell thru rate for each retailer.
2.Multiplied sell thru rate by the # of stores
3.Multiplied everything by # weeks in a year
Ex. Target
Projected Units Sold Calculation