1.
SlideShare & Infographics
Chad Allen, Collin Magnuson,
Nick Sawyer, Ryan Faulkner

2.
What is SlideShare
Web based slide hosting service through LinkedIn
Launched in 2006
Acquired by LinkedIn in 2012 for $118 Million
Originally meant to be for businesses to share slides between
employees
Has since expanded to host slides meant merely to entertain
Considered to be similar to YouTube, but for slideshows

3.
What is SlideShare Cont.
Holds around 70 million registered users
Receives around 160 million visitors per month
Top 100 most viewed website
Averages 400,000 new presentations every month
Notable users: The White House, NASA, Hewlett Packard and IBM
Voted among world's top 10 tools for education and e-learning

4.
Wide Variety of Categories

5.
Key Terms
Slide Deck - powerpoint or slideshow
Slidecast - synchronized audio file with presentation
SlideShare Channel - branded channel companies use to share professional
information
Featured Presentations - paying to have your slideshare posted on the
homepage
SlideShare Playlist - a widget which allows you to post a playlist of
presentations to your blog/website

6.
Key Terms (Continued)
PRO Account - paid service offering channel customization, advertising
removal, and lead capture
LeadShare - paid lead capture service, separate from PRO, with more targeting
options
Slide2Lead - Application that synchronizes data with Sales Force App
Exchange, used for automated lead management campaigns
ZipCast - simple and fast web conferencing system that is completely browser
based

7.
How it Works
Users can upload files through various formats
Slide decks can be viewed on website or mobile applications
Also supports documents, videos, and webinars
Provides engagement opportunities through: comments, ratings, and ability to
share slide decks

8.
Getting Started
Have a primary theme
View and upload:
Presentations
Infographics
Documents
Videos
Focus on content
Good visuals

9.
Good SlideShare Habits
Invest time in the SlideShare community
Better your decks by learning from others
Support others by sharing their work
Show an ow.ly or bit.ly url
Utilize the network effect
Repurpose your blog posts
Establish credibility
Think visually

10.
SlideShare Analytics
Show top content and top countries
Downloads
Outbound clicks
Favorites
Comments
Email shares

11.
SlideShare Analytics - Traffic Sources
Direct
Embed
Slideshare
Search
Social
Helps to understand your most effective form of traffic

12.
Slideshare Culture

13.
Strengths
Interactive Powerpoint sharing community
Wide variety of topics - business and personal
Easy to access
Mobile compatible
Analytics provide content feedback

14.
Weaknesses
Some features can be lost upon upload
Information overload
Pay to promote

15.
Infographics
Information Graphics
Helps readers understand information in a visual way
An Infographic to help you understand Infographics
source:http://www.jeffbullas.com/2015/08/20/20-cool-
tools-creating-infographics/
Source:http://www.oasisgrafx.com/infographics.html

16.
How to Create an Infographic
Collect data/ content
Download a template from various website (HubSpot, Venngage, Piktochart)
Plug in data to different graphics and create catchy titles
Promote: Twitter, LinkedIn, Facebook, Google+

17.
Essential Readings
SlideShare creator’s Hub
http://www.slideshare.net/ss/creators?from=about
7 Ways to Use SlideShare for Your Business
http://www.socialmediaexaminer.com/slideshare-for-your-business/
How to Easily Create a SlideShare Presentation
http://blog.hubspot.com/marketing/how-to-create-slideshare-presentation-free-template-ht
What, How, and Why to Use SlideShare
http://www.commsaxis.com/what-how-and-why-to-use-slideshare/

18.
Sources
http://www.slideshare.net/ineedawu/slideshare-41711166?qid=8c5aca3e-22dc-41e1-8f60-
ec6c9e001e24&v=&b=&from_search=3
http://www.slideshare.net/marketo/slideshare-cheat-sheet?qid=dd02ffe7-39a6-4aeb-9fd4-
095446ce055d&v=&b=&from_search=5
http://www.slideshare.net/ss/creators?from=about
http://contentmarketinginstitute.com/2014/10/11-killer-tips-slideshare-visual-content-marketing/
http://www.jonathoncolman.org/2014/05/27/one-million-views-on-slideshare/
http://www.slideshare.net/ss/creators/get-started
https://www.linkedin.com/help/linkedin/answer/53667/slideshare-analytics?lang=en