AFQY Event Sponsorship 2017 Option NZ

Ryan "The Lion" Ashton
Ryan "The Lion" AshtonPersonalising Business through AFQY / LinkedIn Strategist &Trainer em AFQY
Personalising Business.
AFQY is a unique event, as it is all about peer to peer networking enabling
guests to meet the person and focus on creating social and personal
relationships which may lead to doing business.
Introducing
You
to AFQY: 2017
Personalising Business.
Chief Yarner: Ryan the Lion.
AFQY is an event that aims to “Personalise business”
by enabling personal relationships to form in an
environment engineered for it.
The format of the event is deliberately relaxed,
where I help facilitate networking by introducing the
whole room, tell a few joke as I go, often at my
expense – this removes barriers and sets the scene
for relaxed networking.
Unlike most networking event, no-selling is allowed,
no flinging your cards out, but when you are asked
for your card that’s a positive sign the other person
wants to further discussions and often business
comes out the end of it.
So, give it a go mate, come and enjoy a few quiet
yarns with other good people!
https://www.linkedin.com/in/ryanashton/
Personalising Business.
AFQY Event Overview
•  The A Few Quiet Yarns event is designed to create an environment
for relaxed social peer-to-peer networking. Officially 2 hours long,
there are no speeches or presentation, rather the host introduces
the whole room to each other, approximately 3-4 times
•  The event is designed to encourage stress free networking by:
–  No selling rule – AFQY empowers buying through relationships
–  Ryan Introduces everyone with some humour
–  Personal focus on relationship building.
–  Attendees love the casualness and ability to connect
–  CX created from research of over 2500 respondents
Personalising Business.
Attendee Endorsements:
Personalising Business.
Introducing you
to 135 professionals:
AFQY attracts 120-150 senior business and ICT people per event.
As an event sponsor we ask you invest financially sponsoring the event, there are 3
levels available on the following slides.
In exchange we thank and introduce you along with every attendee and sponsor, as
well as the promotional package on the next page.
Personalising Business.
Type: Investment:
Family: $1500
Mates: $1000
Community: $500
Koha/Referral*: $Optional
•  You can choose your level of support of the first company three sponsorship options – see what
each level receives for their support on the following pages
•  *The fourth is a post event option, should you feel you got more value and wish to contribute
more to the growth of AFQY, so that you may enjoy more success yourself, you are warmly
invited to. “What goes round, comes round”
•  Prices are exclusive of GST
Sponsorship Options:
Personalising Business.
2017 AFQY Dates
July	 August	 September	 October	 November	
Auckland	 Thur	6th	
ORCACOM	
Catalyst	
Thur	31st	TBC	
Solarix	
Thur	28th	TBC	
Solarix	
Thur	26th	TBC	
Solarix	
Thur	30th	TBC	
Solarix	
Hamilton	 TBC	Solarix,	3	in	
final	discussion	
	
TBC	
Dynamo6,	
Solarix,	V02	
Tauranga	 TBC	–	Enquiry	
received	
TBC	–	Enquiry	
received	
	
Wellington	 TBC	ConnectNZ	
Solarix,	2	more	
TBC		
	
TBC	
Christchurch	 Not	started	yet	
	
Not	started	yet	 Not	started	yet	
Dunedin	
	
TBC:	3	in	final	
discussion	
TBC:	3	in	final	
discussion	
	
School	Holidays	 	Sat	8	July	–	
Sun	23	July	
Sat	30	Sept	–	
Sun	15	Oct	
Sat	30	Sept	–	Sun	
15	Oct
Personalising Business.
The Event Sponsor Package
•  Registration Page:
–  Your Photo identified at the level of sponsorship and your name hyperlinked to your LinkedIN Profile
–  Approx 800 views per event on average
•  Email Communications:
–  At least 3 emails Pre event, Event reminder, and Event thank you/follow up
•  Every email has your name hyperlinking to your profile (People buy from People)
–  Your Company’s Logo
–  Database of 3,500 for the first send, then the event attendees pre and post
•  Event:
–  During the introduction, you are identified as a sponsor with a little personal story added to give attendees
a conversation starter when approaching you
•  LinkedIN :
–  An article about the event leading up to and a post event
–  Multiple Posts – average 5,000 and can hit 30,000 views
–  The registration page is posted in minimum 5 NZ groups th a reach minimumof 140,000 NZ business
people
•  Social Media:
–  Photo’s of the event are posted to #AFQY on Twitter and the AFQY Facebook page
Personalising Business.
What you get per level
Family	 Mates	 Community	 Koha	
Email:	 1st:	Paragraph,	Name	
hyperlinks	&	Photo	
2nd	
Sentence	and	
name	hyperlinked	
3rd	
Name	hyperlink	
ArTcle	in	
event	follow	
up/thank	you	
RegistraTon	page	 1st	Photo	&	name	
Hyper	linked		
2nd	Photo	&	name	
Hyperlink		
3rd	Photo	&	
name	
Ticket	 1st	&	10	free	Tckets	 2nd	&	5	free	Tckets	 3rd	&	5	free	
Tckets	
LinkedIN	Blog		 Header	Image	
Paragraph,	Photo	&	
hyper	link	
ArTcle	Paragraph	
&	name	hyper	link	
Sentence	&	
name	hyper	link	
Full	ArTcle,	
Full	Thanks	
LinkedIN	Posts	 Name	Linked	 Photo	
Facebook	 Photos		 Photo	 Photo	
Video	 AddiTonal	by	
discussion	
AddiTonal	by	
discussion	
AddiTonal	by	
discussion
Personalising Business.
Registration page:
This is an example of the registration page with the
various sponsorship elements
•  In the red box is
–  Your Photo and name, hyperlinked to your profile
–  800 Approx views per event on average – example
event shown below
Personalising Business.
Email
This is an example of the email communications with
your face (as people buy from people) front and centre
to make you easily recognisable at the event.
Included is
•  Your Photo, Company Logo in the header image
•  Your name hyperlinked to your profile
•  The company name hyperlinked
•  Minimum 3 email
•  Sent to 4000+ and growing
•  Photo’s of the event in the post event email
•  Example email
•  See the results example
Personalising Business.
LinkedIn Articles
LinkedIN contains the professional contact base, I personally have
around 4,500+ contacts, AFQY Group has 1,300 members, and I
post to a range of NZ specific groups delivering a 140,000+ reach
providing exposure for you and your company
Below are the four articles that went out for the March 23rd 2016
Event, they have a casual, fun kiwi tone of voice.
https://www.linkedin.com/pulse/afqy-event-march-23rd-2016-
what-yarn-laugh-ryan-ashton
https://www.linkedin.com/pulse/its-who-you-know-well-ryan-
ashton
https://www.linkedin.com/pulse/full-digital-integration-people-ict-
female-male-what-matters-ashton
https://www.linkedin.com/pulse/social-networking-realtime-afqy-
ryan-ashton
Personalising Business.
Example Reach 30,000+
•  This post has reached over 30,000 views now but the
screenshot was taken at 15,000 – Imagine your brand
seen by 15,000 and check out the 369 CEO’s and other
various stats.
Personalising Business.
LinkedIn Posts Posts are not a full article as you can see and I mix between
personal posts, and AFQY LinkedIn Company Page Posts
Personalising Business.
Facebook
Facebook has just started approx 3 months ago and used for a more social, less serious approach with the
event photo’s and Facebook Live feeds.
Personalising Business.
Social Media
LinkedIN, Facebook, Twitter, all channels relevant to the audience
are used.
Photo’s are posted with commentary#AFQY
Personalising Business.
Demographics:
Its an opportunity to meet people
that differ in expertise.
Personalising Business.
Attendees – A community
C-Level:	CIO,	CEO,	COO,	
CMO,	CDO		
Senior	ICT/Digital/
Business	
ICT	Technical	
The event primarily targets ICT/Digital and Business people across New Zealand from any and all industries
and sectors. You can argue that it attracts “Good people”.
Job functions include:
•  10% C-Level Executive and Management CIO, CDO, CEO, CMO, CCO
•  70% Senior ICT/Digital/Business:
–  LOB Managers, Enterprise & Solution Architects, Engineers, SDM’s, Program Managers, Data Warehouse Managers,
Procurement Managers, Program & Project Managers and Business Intelligence Managers, BA’s, Developers, Tester
Managers, Tester etc
•  20% Medium to Junior
Personalising Business.
AFQY Life Members
AFQY is a community, and like a sports club, AFQY honours those long term supporter with Life
Membership.
A diverse mix, all self selected or earned for their contributions in a range of ways, for helping out
and going above and beyond
Personalising Business.
Return on Investment
•  AFQY is a Marketing Exercise with built in ROI – AFQY creates buyers, they
ask you.
•  People buy from people they like; if they attend AFQY they will appreciate
you sponsoring the event
•  Positive brand association
•  Chance to network with 130*+ professionals
•  Brand awareness from the digital promotion
•  Attract, find and Build your team
•  Referrals
•  Industry news
*130 is what Auckland is limited to, any new city launch will take consistency to reach those, however, 50-60 is a 1st event estimate, but has hit 80+
Personalising Business.
Agreement and Signature:
AFQY Sponsorship: $
Event Date: _________2017, 5pm-7.30pm exclusive.
Payment: Invoice/CredictCard/Paypal
Signed: ___________________________________________________
Date: _________________________________________________________________________
AFQY Signed: _________________________________________________________________
Date: _________________________________________________________________________
Please see Terms and Conditions and remainder of this document for all and any information
regarding this event sponsorship
Personalising Business.
Terms and Conditions
•  The database of contacts and attendees are owned solely by AFQY
•  AFQY and all attributes remain the possession of Peer2peer Limited.
•  The values and behaviours of AFQY must be respected: No selling, No marketing
material may be bought to the event, no additional efforts can be undertaken during
or after the event, especially anything that will bring AFQY’s reputation or integrity
into question with guests
•  Payment must be made before 1 month prior to the event – prior to any public
promotion.
•  Cancellation is at your choice no refund will be made
•  A consistent customer experience is required across all events`
•  Venue supplies Beer, Wine, house spirits at happy hour pricing on bar tab during the
official two hours and staff inform attendees if a choice is outside the tab
•  Venue supplies food to the extent of finger food/nibbles to an appropriate level for
the attendance.
Personalising Business.
AFQY APPENDIX:
AFQY is a…
AFQY History
AFQY Event
AFQY Values
AFQY Overview
Sponsors “Yarn”
Personalising Business.
AFQY Values
A Few Quiet Yarns is built around doing business in a personal manner. Hence this
event/group/movement is all about creating an environment of trust based on
relationships built through understanding the character of a person before doing
business with them, or not, pending the characteristics you see in them.
•  Personal: Build a social/personal relationship and allow the business to flow naturally
when asked.
•  We are all human: We are all equal regardless of experience, position, race, age,
gender
•  Respect and integrity: “No Selling”, this is their time as equally as it is yours
•  Obligation free – come and go as you please, and get involved on any level due to
desire
•  Good attitude: “Pay it forward”
•  Upfront: We address things upfront if required, with candor, no getting snaky on a
mistunderstanding.
•  “OTAAAGOOO” Very cheeky, a lot of fun, life is short, enjoy it as well.
Personalising Business.
AFQY is a…
•  Movement : AFQY Explained Blog
•  Event: 1 Minute video
•  Community Blog
•  Club Membership option coming.
•  Social Social networking in real time
•  Network Social Networking in real time.
•  Marketplace AFQY referrals coming
1 de 25

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AFQY Event Sponsorship 2017 Option NZ

  • 1. Personalising Business. AFQY is a unique event, as it is all about peer to peer networking enabling guests to meet the person and focus on creating social and personal relationships which may lead to doing business. Introducing You to AFQY: 2017
  • 2. Personalising Business. Chief Yarner: Ryan the Lion. AFQY is an event that aims to “Personalise business” by enabling personal relationships to form in an environment engineered for it. The format of the event is deliberately relaxed, where I help facilitate networking by introducing the whole room, tell a few joke as I go, often at my expense – this removes barriers and sets the scene for relaxed networking. Unlike most networking event, no-selling is allowed, no flinging your cards out, but when you are asked for your card that’s a positive sign the other person wants to further discussions and often business comes out the end of it. So, give it a go mate, come and enjoy a few quiet yarns with other good people! https://www.linkedin.com/in/ryanashton/
  • 3. Personalising Business. AFQY Event Overview •  The A Few Quiet Yarns event is designed to create an environment for relaxed social peer-to-peer networking. Officially 2 hours long, there are no speeches or presentation, rather the host introduces the whole room to each other, approximately 3-4 times •  The event is designed to encourage stress free networking by: –  No selling rule – AFQY empowers buying through relationships –  Ryan Introduces everyone with some humour –  Personal focus on relationship building. –  Attendees love the casualness and ability to connect –  CX created from research of over 2500 respondents
  • 5. Personalising Business. Introducing you to 135 professionals: AFQY attracts 120-150 senior business and ICT people per event. As an event sponsor we ask you invest financially sponsoring the event, there are 3 levels available on the following slides. In exchange we thank and introduce you along with every attendee and sponsor, as well as the promotional package on the next page.
  • 6. Personalising Business. Type: Investment: Family: $1500 Mates: $1000 Community: $500 Koha/Referral*: $Optional •  You can choose your level of support of the first company three sponsorship options – see what each level receives for their support on the following pages •  *The fourth is a post event option, should you feel you got more value and wish to contribute more to the growth of AFQY, so that you may enjoy more success yourself, you are warmly invited to. “What goes round, comes round” •  Prices are exclusive of GST Sponsorship Options:
  • 7. Personalising Business. 2017 AFQY Dates July August September October November Auckland Thur 6th ORCACOM Catalyst Thur 31st TBC Solarix Thur 28th TBC Solarix Thur 26th TBC Solarix Thur 30th TBC Solarix Hamilton TBC Solarix, 3 in final discussion TBC Dynamo6, Solarix, V02 Tauranga TBC – Enquiry received TBC – Enquiry received Wellington TBC ConnectNZ Solarix, 2 more TBC TBC Christchurch Not started yet Not started yet Not started yet Dunedin TBC: 3 in final discussion TBC: 3 in final discussion School Holidays Sat 8 July – Sun 23 July Sat 30 Sept – Sun 15 Oct Sat 30 Sept – Sun 15 Oct
  • 8. Personalising Business. The Event Sponsor Package •  Registration Page: –  Your Photo identified at the level of sponsorship and your name hyperlinked to your LinkedIN Profile –  Approx 800 views per event on average •  Email Communications: –  At least 3 emails Pre event, Event reminder, and Event thank you/follow up •  Every email has your name hyperlinking to your profile (People buy from People) –  Your Company’s Logo –  Database of 3,500 for the first send, then the event attendees pre and post •  Event: –  During the introduction, you are identified as a sponsor with a little personal story added to give attendees a conversation starter when approaching you •  LinkedIN : –  An article about the event leading up to and a post event –  Multiple Posts – average 5,000 and can hit 30,000 views –  The registration page is posted in minimum 5 NZ groups th a reach minimumof 140,000 NZ business people •  Social Media: –  Photo’s of the event are posted to #AFQY on Twitter and the AFQY Facebook page
  • 9. Personalising Business. What you get per level Family Mates Community Koha Email: 1st: Paragraph, Name hyperlinks & Photo 2nd Sentence and name hyperlinked 3rd Name hyperlink ArTcle in event follow up/thank you RegistraTon page 1st Photo & name Hyper linked 2nd Photo & name Hyperlink 3rd Photo & name Ticket 1st & 10 free Tckets 2nd & 5 free Tckets 3rd & 5 free Tckets LinkedIN Blog Header Image Paragraph, Photo & hyper link ArTcle Paragraph & name hyper link Sentence & name hyper link Full ArTcle, Full Thanks LinkedIN Posts Name Linked Photo Facebook Photos Photo Photo Video AddiTonal by discussion AddiTonal by discussion AddiTonal by discussion
  • 10. Personalising Business. Registration page: This is an example of the registration page with the various sponsorship elements •  In the red box is –  Your Photo and name, hyperlinked to your profile –  800 Approx views per event on average – example event shown below
  • 11. Personalising Business. Email This is an example of the email communications with your face (as people buy from people) front and centre to make you easily recognisable at the event. Included is •  Your Photo, Company Logo in the header image •  Your name hyperlinked to your profile •  The company name hyperlinked •  Minimum 3 email •  Sent to 4000+ and growing •  Photo’s of the event in the post event email •  Example email •  See the results example
  • 12. Personalising Business. LinkedIn Articles LinkedIN contains the professional contact base, I personally have around 4,500+ contacts, AFQY Group has 1,300 members, and I post to a range of NZ specific groups delivering a 140,000+ reach providing exposure for you and your company Below are the four articles that went out for the March 23rd 2016 Event, they have a casual, fun kiwi tone of voice. https://www.linkedin.com/pulse/afqy-event-march-23rd-2016- what-yarn-laugh-ryan-ashton https://www.linkedin.com/pulse/its-who-you-know-well-ryan- ashton https://www.linkedin.com/pulse/full-digital-integration-people-ict- female-male-what-matters-ashton https://www.linkedin.com/pulse/social-networking-realtime-afqy- ryan-ashton
  • 13. Personalising Business. Example Reach 30,000+ •  This post has reached over 30,000 views now but the screenshot was taken at 15,000 – Imagine your brand seen by 15,000 and check out the 369 CEO’s and other various stats.
  • 14. Personalising Business. LinkedIn Posts Posts are not a full article as you can see and I mix between personal posts, and AFQY LinkedIn Company Page Posts
  • 15. Personalising Business. Facebook Facebook has just started approx 3 months ago and used for a more social, less serious approach with the event photo’s and Facebook Live feeds.
  • 16. Personalising Business. Social Media LinkedIN, Facebook, Twitter, all channels relevant to the audience are used. Photo’s are posted with commentary#AFQY
  • 17. Personalising Business. Demographics: Its an opportunity to meet people that differ in expertise.
  • 18. Personalising Business. Attendees – A community C-Level: CIO, CEO, COO, CMO, CDO Senior ICT/Digital/ Business ICT Technical The event primarily targets ICT/Digital and Business people across New Zealand from any and all industries and sectors. You can argue that it attracts “Good people”. Job functions include: •  10% C-Level Executive and Management CIO, CDO, CEO, CMO, CCO •  70% Senior ICT/Digital/Business: –  LOB Managers, Enterprise & Solution Architects, Engineers, SDM’s, Program Managers, Data Warehouse Managers, Procurement Managers, Program & Project Managers and Business Intelligence Managers, BA’s, Developers, Tester Managers, Tester etc •  20% Medium to Junior
  • 19. Personalising Business. AFQY Life Members AFQY is a community, and like a sports club, AFQY honours those long term supporter with Life Membership. A diverse mix, all self selected or earned for their contributions in a range of ways, for helping out and going above and beyond
  • 20. Personalising Business. Return on Investment •  AFQY is a Marketing Exercise with built in ROI – AFQY creates buyers, they ask you. •  People buy from people they like; if they attend AFQY they will appreciate you sponsoring the event •  Positive brand association •  Chance to network with 130*+ professionals •  Brand awareness from the digital promotion •  Attract, find and Build your team •  Referrals •  Industry news *130 is what Auckland is limited to, any new city launch will take consistency to reach those, however, 50-60 is a 1st event estimate, but has hit 80+
  • 21. Personalising Business. Agreement and Signature: AFQY Sponsorship: $ Event Date: _________2017, 5pm-7.30pm exclusive. Payment: Invoice/CredictCard/Paypal Signed: ___________________________________________________ Date: _________________________________________________________________________ AFQY Signed: _________________________________________________________________ Date: _________________________________________________________________________ Please see Terms and Conditions and remainder of this document for all and any information regarding this event sponsorship
  • 22. Personalising Business. Terms and Conditions •  The database of contacts and attendees are owned solely by AFQY •  AFQY and all attributes remain the possession of Peer2peer Limited. •  The values and behaviours of AFQY must be respected: No selling, No marketing material may be bought to the event, no additional efforts can be undertaken during or after the event, especially anything that will bring AFQY’s reputation or integrity into question with guests •  Payment must be made before 1 month prior to the event – prior to any public promotion. •  Cancellation is at your choice no refund will be made •  A consistent customer experience is required across all events` •  Venue supplies Beer, Wine, house spirits at happy hour pricing on bar tab during the official two hours and staff inform attendees if a choice is outside the tab •  Venue supplies food to the extent of finger food/nibbles to an appropriate level for the attendance.
  • 23. Personalising Business. AFQY APPENDIX: AFQY is a… AFQY History AFQY Event AFQY Values AFQY Overview Sponsors “Yarn”
  • 24. Personalising Business. AFQY Values A Few Quiet Yarns is built around doing business in a personal manner. Hence this event/group/movement is all about creating an environment of trust based on relationships built through understanding the character of a person before doing business with them, or not, pending the characteristics you see in them. •  Personal: Build a social/personal relationship and allow the business to flow naturally when asked. •  We are all human: We are all equal regardless of experience, position, race, age, gender •  Respect and integrity: “No Selling”, this is their time as equally as it is yours •  Obligation free – come and go as you please, and get involved on any level due to desire •  Good attitude: “Pay it forward” •  Upfront: We address things upfront if required, with candor, no getting snaky on a mistunderstanding. •  “OTAAAGOOO” Very cheeky, a lot of fun, life is short, enjoy it as well.
  • 25. Personalising Business. AFQY is a… •  Movement : AFQY Explained Blog •  Event: 1 Minute video •  Community Blog •  Club Membership option coming. •  Social Social networking in real time •  Network Social Networking in real time. •  Marketplace AFQY referrals coming