Conferencia "Experiencias de ciudades en transformación"de Brian Humphries de Hewlett Packard , charla que se ofreció en el marco de la Semana de la Innovación 2011.

1. HP in Colombia
Brian Humphries
Growth Markets Organization
October 2011
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The information contained herein is subject to change without notice.

2. HP overview
Industry’s broadest, most diversified
FY10 REVENUE FY10 REVENUE
portfolio BY SEGMENT BY REGION
Imaging & Services EMEA
Printing Group 27% 42%
20%
Enterprise
Storage and
Servers
Personal 14% APJ
Systems Group
HP Software Americas 20%
32%
38%
HPFS & Other 3%
4%
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The information contained herein is subject to change without notice.

3. HP overview
#1 or #2 in all core markets
Market leadership
across consumer, SMB and enterprise
Winning portfolio Unique IP for hybrid cloud and connected world
Innovation & Investments in research and development
technology and new acquisitions
Global brand & reach Expanding coverage in 170 countries
Scale/supply chain Best-in-class cost structure
Financial strength Balance sheet and recurring profits
People 300,000+ talented people
3 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein
is subject to change without notice.

4. The emerging markets opportunity
Contributing 40% of HP’s Total Addressable Market growth
HP TAM (2010) Share of HP TAM growth
100% = 1.2 T 2010-2013 (forecast)
10% Emerging Markets
Emerging CAGR
Markets HP in FY10
19% 40 %
($0.23T) (~$75B) • Emerging Markets represented 21% of
HP’s total revenues but 40% of HP’s
revenue growth
• HP revenues in Emerging Markets grew
Developed Developed Markets ~3x Developed Markets
Markets
81%
(~$0.99T) 60%
(~$110
4% B)
CAGR
4 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein
is subject to change without notice.

5. Growth Markets Organization (GMO)
HP has established the Growth Markets Organization to facilitate growth in
emerging markets
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The information contained herein is subject to change without notice.

6. Growth Markets Organization (GMO)
Leadership enablement Commercial enablement
Talent development; Graduate Hiring Multi-year business planning
Talent rotation Large deal sales support
Population pyramid management Solution & portfolio development
20%
(2x market)
growth from
FY12-15
Requisition process simplification Optimized functional support
Total rewards for emerging markets New entity openings and expansions
Small country operational model Coordination of efforts
Process enablement Infrastructure enablement

7. Global Location Strategy (GLS)
HP hired 50,000 new employees in 2010, of which 7,000 were placed in GMO
countries
Global Talent Cost Structure
Talent availability Labor costs
Education levels Facility costs
Universities Incentives value
Operations and Risk Business Opportunity
Political environment Economic strength / IT market
Labor relations Partnerships with public
Stability and security sector
Customer demand

8. The road to Medellin
HP’s location investment decision in Medellin was based on a precise selection
process that creates new economic value both for HP and Medellin
Country • 3rd largest economy in Latin America (~USD $285 Billion in 2010)
Growth • Favorable economic climate; GDP growing ~4.5% over next 5 years
Potential • Large IT Market of ~$4.5B growing at ~9% annually
• Market leader in printing, personal computers and IT services
HP Market businesses
Position • Broadest portfolio among competitors
• Strong partner ecosystem across alliances, channels & distributors
Fit With • Sizable country operations currently; poised for growth
GMO • Key market in Latin America
Strategy • Strong country leadership and talent base
8 © Copyright 2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.

9. Early value and benefits
HP’s partnership with Medellin and Colombia
FOR EMPLOYEES FOR THE COMMUNITY
Medellin IT reputation boosted by HP
Continuous education and development presence
Opportunity for significant job creation
World-class working environment
University programs and graduate
placement
Exposure to high-end technology
Investment initiatives to support regional
and national economic development
Competitive compensation and benefits Local engagement to benefit Medellin
package community
9 © Copyright 2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.

10. What’s possible
Building from HP’s Costa Rica experience
2008-2011
Maturation • HP total capital investment
2004-2007 through August 2011 is $91
Growth million USD
• HP starts R&D
2003 operations in 2009 • HP employment has injected
Startup • Voted ‘Services over $150 million USD into
• HP starts BPO
Exporter of the
operations in 2004 the local economy since
Year’ in 2010
• Holds first HP Job
• HP Shared
Fair in 2005
• Grows to 7,000 2005
Delivery Services employees by July
started in Costa • Grows to 5,500 2011 • HP has created considerable
Rica with 123 employees by Oct
employees 2007
additional employment in the
broader IT ecosystem and
support services
10 © Copyright 2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.

11. HP and Medellin – Partnering for the Future
Customers
Business Partners
Combined
Solutions elements create
economic impact
Competitors and value
Knowledge
Reputation
11 © Copyright 2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.

12. Thank you
© Copyright 2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.