Investor Slide Deck

1. 1
Connecting College SportsTM
Fan Devotion. Daily. For Life.

2. 2
For over 190 millionAmericans,
A significant part of what defines us is our COLLEGE TEAM.
Our teams are like our children.
We don’t love them because they are good,
we love them because they are OURS.
We idolize the players, chant in the stadiums, pontificate about
the game and congregate with our fellow fans.
For some of us, COLLEGE SPORTS IS OUR RELIGION.
College Nation Sports is where we worship.
What Defines Us?

3. Why College Nation Sports (CNS)
CNS activates, enhances, elevates and maximizes college sports lives:
• by enabling fans to study and exercise their devotion;
• by connecting fans in a meaningful way to their favorite sports figures
(teams, coaches, players, etc.);
• by enabling fans to easily find, connect to and interact with their common fan base both
online and offline;
• by curating and delivering the most highly engaging and relevant content, sharing unique
perspectives not offered anywhere else;
• by providing tools to create interaction amongst fans;
• by supporting and enhancing the fan’s lifestyle.
3
CNS does this through its innovative social lifestyle application that delivers college sports content
and fosters social engagement between the fans and the content itself.

4. Why College Fans?
4
7
5
3
Men/Women
190+ Million Active Fans
80M $75k+
42M $100k+
Income
90% on SM
75% Active
Social Media
9% 31% 37% 53%
MLB NBA NASCAR NHL
College fans are more likely to buy from advertisers
• College sports fans are the most avid of any sports demographic in North America.
• Value can be created through sponsorships, advertisements and social commerce.
There is nothing quite like college sports.

5. Fan Devotion
- Fans Think about their teams constantly. Cognitive science studies have revealed that
information and thinking release dopamine in the same way as exercise. As a result,
fans crave more information and more information to satisfy their fix
- Fans Feel – an empathetic user experience design pulls at the emotive relationship
between the fan and their team and other fans resulting in a feeling of belonging to
something bigger than themselves.
- Fans Do– when fans think about and feel close to their team they will DO what is
asked. The “do” is transferable beyond information and connectivity, it can be
transferred to action.
5

6. Today: Disconnected Fans,
Content & Advertisers
Advertisers Fans
Content
Teams
Fans consume
content, have
little engagement
and produce little
content
Advertisers use
indirect channels
to reach fans

7. Connecting College Fans
Our world is more connected than ever, through web traffic via desktop browsers and,
increasingly, through mobile devices.
7
Opportunity Solution – College Nation
• To date, there are no platforms connecting
college fans.
• There is no affordable or effective way to
market and sell exclusively to college fans.
• Connects fans of college sports to
information & relationships that encourage,
enhance and elevate their college sports
lifestyles.
• Connects college fans, content producers,
advertisers and merchandisers in a new and
innovative way.

8. College Nation Solution
Advertisers
Fans
Content
Teams
CNS connects
Fans, Content, &
Advertisers
around their
shared affinity
for a TEAM
All college sports
start with the teams
CNS offers Big Media producers,
curated content owners, fans and
other users a platform to post and
connect with content
With CNS, fans have a platform to
connect with other fans, content
and advertisers
CNS is monetized by offering the
first efficient platform for local,
regional & national advertisers to
connect with college fans

9. Competitive Landscape
9
Social
Engagement
Content
+
+
-
-
Independent
Bloggers
University
Press
Local Press
While some content producers have
significant content and some engage users,
no site offers both high levels of
engagement and high volumes of content.

10. User Acquisition
10
Organic
• Content strategy drives consumer interest.
• Technology supports organic growth – fans, content producers and local
advertisers invited to “share” with others within their social footprint beyond the
CNS app.
• During beta, acquired 320k users in 4 months – largely organic with some
targeted promotion within Facebook. 6.7 cents per user.
• 25% of gross revenue during first 2 years invested directly into user acquisition
campaigns.
• Initiate campaigns with big brands that facilitate user acquisition.
• Strategic relationships – Discussions with Fanatics on being an exclusive apparel
sponsor and potentially acquiring naming rights. They have an existing database
of over 100M sports fans.
Non-Organic

11. HUGE Market Opportunity
LOCAL BUSINESSES
College Nation enables advertisers to directly engage college sports fans.
BIG BRANDS
Looking for new and innovative digital advertising
opportunities. Collecting “big data” and
identifying ‘influencers’ are key strategies.
28M local small/medium businesses in US
>50% budget monthly for advertising
Average $400/month on ad spend
~$6B market
Digital ad spending to surpass TV spending in 2016

12. Demand Generation
12
Through intelligent and branded association with a fans devotion
to their team, sports, and members, demand is generated in
various ways:
• There is an event that triggers a need, in a certain period of
time (e.g. game day, March Madness, socialization);
• There is a desire to associate with businesses and brands
that “get” the fan’s devotion and lifestyle.
Demand generation is the number one value add local businesses
and big brands get from the CNS platform

13. The Offer – Local Businesses
$199 Campus Deals
• Promote exclusive deals to members, track promotional success, schedule events, drive more business more often
and offer group rates to local fans.
$199 Campus Game Day
• Wish you knew who was coming to town on game day? Now you can know and market your business to them for
that specific day. Promote game day events, merchandise and experiences through Campus Game Day.
• Provides location based services for consumers to find you even if you don’t have a store front. Perfect for all kinds of
sellers of game day merchandise.
$299 Road Trip
• Looking to attract fans of sports teams from all over the country to your business or store? Road Trip allows fans of
any team to find you and connect with other fans of their team who can use your products or services to support their
lifestyle. Whether game day gear, a place to watch the game with other friends or places to stay and eat when road
tripping to a game, fans from out of town teams will be able to find you here.
Activate via channel partnership(s) with national sales channels
such as The Berry Company, Yodle, Marchex, etc.

14. The Offer – National Brands
• $350,000 (annually to start)
• Unlimited campaigns and branded advertising incorporated into
the daily devotion options of fans
• Dedicated team to create visibility and “tribes”
• Complete demand generation dashboard statistics to POS
• Option to build out omni-channel campaigns down to store level
with both national and local channels managed by CNS teams
(campaign costs apply)

15. Proforma Revenue Model 2016-18
• Test with Strategic Brands June – Sept 2016 – leverage campaigns to build users
• Test with national sales channel partner(s) Q4’2016
• Turn on national sales channel Q1’2017
• Berry Company – 400,000+ existing SMB customers
• Yodle – 58,000 existing SMB customers
• Revenue projections based on <1% penetration initially and <10% in first 3 years

16. Where we are, where we’ve been
16
Jan 2015 May 2015
• Pre-Launch
• Launched Facebook Campaign, gained over 300k users in 4 months
• Beta Test (Web Based)
• Refine posting regimen, additional 100k users, increasing site traffic
• Convertible Note – Pre-Series A
• Develop native mobile app (iOS and Android)
• User acquisition (4 million in 24 months)
• Expand content aggregation and curation
• Implement partnership(s) for local sales channels
• Implement market “test” with 3 big brands
2017
Pre Launch Beta Test Series A
March 2016
Convertible Note

17. Milestones & Growth
17
• Q1 2016 - Close on convertible note
• Q2 2016 - v1.0 of mobile app and social features
Q4 2016 – 5M users
• Q1 2018 - 4M users
College Nation creates value by:
• Developing intellectual property
• Acquiring users
• Growing sponsorship and advertising revenues

18. Offer
• $750,000 Convertible Note
• 10% coupon
• 20% discount to next equity offering
• Expected close of Series A, Early
2017
• Minimum investment $50,000
18
• Discovery and full project (underway)
definition of mobile app
• Development and user acquisition—
$500K
• Payroll and contractors — $100K
• Legal, travel, overhead, rent — $150K
Use of proceeds

19. Team
19
Brian Cropper
CFO
Brian has been the CFO of CNS
since inception. Prior to CNS, Brian
was CFO at Cerberian, Mozy,
Experticity, Agilix, and other
successful technology companies.
Brian’s expertise lies in his ability to
build and scale technology
companies and successfully
negotiate complex exits.
Nyal Sewell
Director of Operations
Nyal founded CNS with Russ and
Brian in August 2014. Since then,
he has spearheaded CNS’ social
media platform and strategy. Nyal
has also been key to developing
product features and corporate
vision.
Russ Sewell
CEO
Russ founded CNS with Brian and
Nyal in August 2014. In mid-2015,
Russ took over as CEO. Prior to
founding CNS, Russ spent over 15
years as a venture capitalist, CFO,
and consultant for both public and
private companies.
Bill Bernecki
President & COO
Bill joined CNS in 2015 as President
& COO and has an extensive
background in planning,
management, and execution of
business and strategic initiatives that
have generated outstanding returns.
Proven expertise in directing
business operations, building, and
managing both small and large
organizations.

20. Team (Continued)
20
Jim Smith – Product Management
Jim founded Destination Sports Marketing, Jabberbash, iGo Networks and 36 Degrees and formerlywas the Director of Product
Development for The Berry Company.Jim specializesin product creation and innovation in the social media space, consumer
engagement and lifestyle management and process automation and improvement. He has led the development of numerous
social media platforms including ones for NASCAR, Track Scan, Sprint, Kobe Bryant, Pittsburg Steeler, LA Dodgers, Jacksonville
Jaguars and the Backstreet Boys.
Kim Clay – Business Development - National Brand and Strategic Partners
Kim is a business development executive with over 20years of management and leadership experience in growth and turnaround
management, consulting and execution in a variety of business categories.Kim has worked with a number of companies to plan
and execute on business to business sales strategies bringing multi-million dollar contracts from such firms as Toyota, Ford,Yum!
Brands, Brown Forman, Papa Johns and many more. He graduated from Kentucky Wesleyan College of Business management
in 1989, where he also was a star guard for the 1987 Division II National Championship Basketball Team and from the University
of Kentucky School of Law in 2000. Mr. Clay has national minority business owner certifications recognized byall Fortune 500
businesses as well as the United States Government.
Michael Priem – Founder and CEO ModernImpact
Michael is a digital advertising and media expert who founded ModernImapct which represent Fortune 100 companies for
advertising strategies and media placement. They are the digital agency of recordfor major brandsincluding Samsung, HP and
Coca Cola. They have innovative technologies relyingupon big data to help their clients generate demand and maximize
advertising ROI.
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