13. “I’ve never found a satisfactory
phrase that describes what I do.”
Ivy Lee
14. “It is fashionable to talk about changing man. A
communicator must be concerned with
unchanging man, with her obsessive drive to
survive, to be admired, to succeed, to love, to
take care of her own.”
Bill Bernbach
16. “The three main elements of public relations are practically
as old as society: informing people, persuading people, or
integrating people with people. Of course, the means and
methods of accomplishing these ends have changed as
society has changed.”
Edward Bernays