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GRIP The Sparks Foundation
Presented by Rupali Yadav
info@thesparksfoundation.sg
Marketing
Plan
Digital Marketing
Content Marketing
Partnership and
Collaborations
Community Engagement
Evaluation and
measurement
Budget and Resources
Influencer Collaboration
Mobile app
Media Relations
Alumini Network
Ambassador Program
Storytelling campaign
Corporate Partmerships
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
O v e r v i e w
Understand the target audience: Conduct market research
to gain insights into the target audience's demographics,
preferences, and behaviors.
1.
Goal 1
2.Develop a positioning strategy: This involves identifying the
unique value proposition and key messaging that sets the
foundation apart from others.
Goal 2
3.Create a comprehensive marketing mix:This can include a mix
of traditional marketing (print ads, direct mail), digital
marketing (website, social media, email campaigns), public
relations, events, and partnerships.
Goal 3
Key Elements
Mission and values
Visual identity
Brand Messaging
Consistency across channels
UniqueValueProposition
Branding
Schedule marketing efforts
01 02 03
04 05 06
Regular Reporting
Optimize and refine
Review and adjust
Create Marketing
Calender
Allocate Resources
Monitor and measure

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Marketing_Plan_GRIP The Sparks Foundation

  • 1. GRIP The Sparks Foundation Presented by Rupali Yadav info@thesparksfoundation.sg Marketing Plan
  • 2. Digital Marketing Content Marketing Partnership and Collaborations Community Engagement Evaluation and measurement Budget and Resources Influencer Collaboration Mobile app Media Relations Alumini Network Ambassador Program Storytelling campaign Corporate Partmerships 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. O v e r v i e w
  • 3. Understand the target audience: Conduct market research to gain insights into the target audience's demographics, preferences, and behaviors. 1. Goal 1 2.Develop a positioning strategy: This involves identifying the unique value proposition and key messaging that sets the foundation apart from others. Goal 2 3.Create a comprehensive marketing mix:This can include a mix of traditional marketing (print ads, direct mail), digital marketing (website, social media, email campaigns), public relations, events, and partnerships. Goal 3
  • 4. Key Elements Mission and values Visual identity Brand Messaging Consistency across channels UniqueValueProposition Branding
  • 5. Schedule marketing efforts 01 02 03 04 05 06 Regular Reporting Optimize and refine Review and adjust Create Marketing Calender Allocate Resources Monitor and measure