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DIALOG AXIATA PLC
THE FUTURE TODAY
Business & Business Environment
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TABLE OF CONTENT
 About Dialog
 Business Environment
 PESTLE Analysis
 SWOT Analysis
 Strength & Weakness links with External Macro Factors
 SWOT Analysis In Decision Making
 Conclusion
 Refernces
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Introduction
As a researcher I have provide business environment internal external factors of Dialog Axiata,
and SWOT, PESTLE analysis of them and how it impacting to business decision making.
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COMPANY OVERVIEW
 Dialog Axiata is one of the largest telecommunication service provider in SriLanka. has the
distinction of placing Sri Lanka as the first in the region and among the first 40 countries in the
world to support High Speed Packet-Based Mobile Data Services. (Axiata Group Berhad, 2018)
 It is a Subsidiary of AXIATA GROUP in Berhad, Malaysia.
 Founded : 1993 as MTN Networks (Pvt)Ltd.
 Dialog Operates 2.5G,3G,3.5G and 4G LTE(Long Term Evolutions) Communications.
 Dialog Products: Dialog Mobile, Dialog TV, Dialog Broadband Service, Dialog Global.
(Dialog Axiata Plc, 2018)
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Vision:
To be the undisputed leader in the empowerment and enrichment of Sri Lankan Lives and enterprises.
Mission:
To lead in the provision of technology & touching multiple human sensors and faculties, through committed
adherence and through the delivery of quality service.
(Dialog Axiata Plc, 2018)
Corporate Values:
Service From the Heart
Create the Future
Champions of Change
Exceptional Performance
Uncompromising Integrity
Responsible Leadership
One Team
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Business Environment
BUSINESS ENVIRONMENT
The Business environment is the combination of internal and external factors of a business.
Underpinned by Dialog’s vision to enrich and empower all Sri Lankans and enterprises equitably, they continued to be
guided by their founding principles of inclusion and innovation across all facts of their business.
To this end they have continued to explore ways to deploy their core competencies and services to create Social and
Environmental impact through innovative services that deliver positive outcomes for all Sri Lankans.
(Dialog Axiata Plc, 2018)
Internal Environment External Environment
Mission and Objectives Micro
Culture and Values Customers
Management Structure Competitors
Human Resource Suppliers
Plans & Policies Public
Macro
Political Natural
Economic Technological
Social Legal
Demographic
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PESTLE ANALYSIS
External Factors
Political
• Government Laws
• Government Rules
• Investment Policies
Economical • Economic Growth
• Global Recession.
Social
• Literacy Rate is High
• Public Lifestyle
• Modern Generation Connectivity
(Capital Trust, 2017)
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External Factors
Technological
• Changes of Technical
• Technical Trends – The future 5G
Legal
• Government Policies
• Laws and Licenses
Environment
• Global Warming
• Fair Enforcement
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SWOT ANALYSIS
STRENGTHS
• Strong infrastructures
WEAKNESS
• High pricing on IDD calls compared with others
Internal
• Strong public relationship that has been builds
up since 1995
• Reputed brand name and dialog was the first
digital network in south Asia
• International service with GSM Roaming
OPPORTUNITIES
• Rapid growth of telecommunication
industry
• Can go for business diversification
• Dialog CDMA couldn’t hit much of the market
• Focusing on the executive level & the above
than the below level
• High cost roaming packages
THREATS
• Constant changes in technology
• High inflation level in country
External
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STRENGTH & WEAKNESS INTERRELATE WITH EXTERNAL MACRO FACTORS
• Economic Factors : Interest rate, business organization is financially viable it has sufficient
financial resources than changing in these rate will not affect the pricing and marketing strategy of
the organization
• Political and Legal : Legal Rules and Regulation and Policies, these legal policies affect the
company to face these legal challenges company should have expertise and specialized staff.
• Social : challenge of changing social and cultural, Company should have strength of fulfilling
consumer needs and preferences as per their demands which are based on their beliefs and value.
• Technological : existing and new technology development, can upgrade its existing technology with
new technology than company can adopt changes
(Research and Market, 2018)
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SWOT Analysis in Decision Making
• helps with knowing the required resources and competence to achieve whatever goal is desired.
• Knowing the current capabilities of Dialog team helps them to know what gaps to fill to achieve the
desired goal.
• a good share of energy and time has to be devoted to carrying out analyses of the idea, task, client, or
organization in question.
• One good thing about this technique is that it is also a very good collaborative tool for teams.
• SWOT quickly identifies both internal and external factors that are either favorable or unfavorable,&
uncovering potential positive and negative factors to aid in analysis.
(Dialog Axiata Plc, 2018)
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CONCLUSION:
 Provided the Background history and Business environment of Dialog Axiata Plc
 Analyzed SWOT & PESTLE
 Impact to decision making of organization.
 Strength and weakness interrelate with external factors
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References
• Axiata Group Berhad, 2018. Axiata Group Berhad. [Online]
Available at: https://www.axiata.com/
• Capital Trust, 2017. Dialog Analysis. [Online]
Available at: http://www.capitaltrust.lk/Uploads/1457955195_Dialog%20Axiata%20PLC%20-
%20Capital%20TRUST%20Securities%20-%2014%2003%202016.pdf
• Dialog Axiata Plc, 2018. [Online]
Available at: https://www.dialog.lk/our-values
• Research and Market, 2018. Dialog axiata SWOT. [Online]
Available at: https://www.researchandmarkets.com/reports/2607132/dialog_axiata_plc_dial_n0000_financial_and
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