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Cookbook for Intrapreneurial Boot Camps in Big Corporations

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Cookbook for Intrapreneurial Boot Camps in Big Corporations

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The presentation details lessons learned at Alcatel-Lucent on how to succeed with new business creation and venturing.
The cookbook has been written based on past years of intrapreneurial boot camps and venturing at Alcatel-Lucent, with the purpose of detailing what approach to take if and when such activities would once again be funded within the firm.

The presentation details lessons learned at Alcatel-Lucent on how to succeed with new business creation and venturing.
The cookbook has been written based on past years of intrapreneurial boot camps and venturing at Alcatel-Lucent, with the purpose of detailing what approach to take if and when such activities would once again be funded within the firm.

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Cookbook for Intrapreneurial Boot Camps in Big Corporations

  1. 1. 1 COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Rudi Broos @rudibroos Innovation Director, Bell Labs Belgium A COOKBOOK FOR INTRAPRENEURIAL BOOT CAMPS IN BIG CORPORATIONS
  2. 2. CEOS SAY INNOVATION IS MOST IMPORTANT FACTOR FOR GROWTH – FORBES 2011 INNOVATION IS A TOP PRIORITY FOR BUSINESS – CEO SURVEY - PWC 2013
  3. 3. INCREMENTAL INNOVATION ON EXISTING PORTFOLIO HIRE CONSULTANTS BUY A STARTUP COMPANY HANDPICK A TEAM THAT BUILDS A NEW PRODUCT ESTABLISH A CORPORATE RESEARCH CENTER AND A TECHNOLOGY TRANSFER OFFICE ….
  4. 4. DISRUPTIVE INNOVATION TO SELL NEW PRODUCTS TO NEW MARKETS/SPACES ORGANISE AN INTRAPRENEURIAL BOOT CAMP AMONG YOUR OWN EMPLOYEES TO FUEL YOUR CORPORATE VENTURING ORGANISATION (IN HOUSE INCUBATION) AND FOSTER A COMPANY WIDE INTRAPRENEURIAL CULTURE
  5. 5. INTRAPRENEURIAL BOOT CAMP WITHIN A BIG CORPORATION GRASSROOTS INNOVATION PROCESS TAPPING INTO THE INNOVATIVE IDEAS OF YOUR OWN ENTREPRENEURIAL EMPLOYEES MULTIDISCIPLINARY TEAMS GET TRAINING ON THE BASIC KNOWLEDGE AND SKILLS NEEDED TO TURN RAW IDEAS INTO VALIDATED BUSINESS PROPOSALS AT THE END, TEAMS WILL GET TO COMPETE AGAINST EACH OTHER IN A DRAGON’S DEN-STYLE PITCH COMPETITION TO A JURY AND TRY TO SECURE FUNDING FOR AN INTERNAL START-UP
  6. 6. INVOLVE ALL HANDPICKED
  7. 7. HUNCH PROTOTYPE
  8. 8. MOVE THE NEEDLE CRUMBS
  9. 9. NEW PRODUCT NEW CULTURE
  10. 10. COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 10 RUDI BROOS
  11. 11. COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 11
  12. 12. COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 12 2006-2012 20+ SEASONS GLOBALLY 100+ BUSINESS PLANS 500+ EMPLOYEES IMMERSED IN ENTREPRENEURSHIP 2 “VENTURES” SURVIVED (2015)
  13. 13. ANNO 2015 NEW INSIGHTS LESSONS LEARNT NEW TOOLS NEW METHODOLOGIES OTHER EXPERIENCES
  14. 14. AGILITY FAILING FAST LEAN STARTUP PIVOTING LEAN CANVAS EFFECTUATION DESIGN THINKING MINIMUM VIABLE PRODUCT
  15. 15. STRATEGIC CHOICE CORPORATE VENTURING (CEO) HEADCOUNT - BUDGET - LOCATION ENTREPRENEURIAL BEHAVIOUR FOR EVERYONE FACILITATE HUMAN RESOURCES ACROSS DIVISIONS POST BOOT CAMP COMPANY-PERSONAL TIME REWARD & RECOGNITION
  16. 16. INNOVATION MANAGEMENT LIFECYCLE
  17. 17. BOOT CAMP INHOUSE INCUBATION
  18. 18. THE CHALLENGE WHAT STRATEGIC ALIGNMENT INSPIRING & CHALLENGING WHO ALL WHEN TIME-CONSTRAINED TWICE A YEAR
  19. 19. “HOW MIGHT ALCATEL-LUCENT MAKE ELECTRICAL CARS BETTER?” “HOW MIGHT WE USE TELECOM TO ASSIST PEOPLE WITH ALZHEIMER?” “HOW MIGHT WE SUPPORT FINANCIAL INSTITUTES WITH THE CURRENT SHIFT TOWARDS ON- LINE BANKING?”
  20. 20. 2-20-20.000 RULE 2 SEASONS A YEAR 20 PROMISING IDEAS/SEASON 20.000 EMPLOYEES
  21. 21. INSPIRE2ACT ALTA TALKS: GUEST SPEAKERS 33MINUTES: INSPIRATIONAL MOVIES LINK TO ON-LINE SOURCES: TEDX TALKS, … ORGANIZE LOCAL BRAINSTORMS CREATIVE CONFIDENCE CLUB DEFI: F2F SESSIONS WITH ALUMNI LOCAL AMBASSADORS FAIL CONFERENCE
  22. 22. COMMUNITY IDEATION TRANSPARENT (ANONYMOUS) INNOVATION MANAGEMENT SW “SIMPLE” TEMPLATE 1 MONTH
  23. 23. COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 25
  24. 24. COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 26 PROBLEM ABSTRACT UNIQUE VALUE PROPOSITION COMPETITION CUSTOMER SEGMENT IDEA OWNER / TEAM REVENUE STREAMS
  25. 25. COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 27 PROBLEM ABSTRACT UNIQUE VALUE PROPOSITION COMPETITION CUSTOMER SEGMENT IDEA OWNER / TEAM REVENUE STREAMS
  26. 26. INDIVIDUAL QUOTATION & GROUP DISCUSSION BASED ON PAPER SUBMISSIONS JURY SELECTS 10 BEST IDEAS 1 WEEK FOUNDED FEEDBACK TO ALL IDEA SHORTLIST
  27. 27. TEAM FORMATION 4-5 PERSONS MULTI-DISCIPLINARY CO-LOCATION 1 MONTH
  28. 28. BOTTOM-UP FACILITATED HAND-PICKED IDEA OWNER DECIDES TEAM FORMATION
  29. 29. YOU MESSAGE AUDIENCE DELIVERY YOUR STORY YOUR SLIDES YOUR PRESEN TATION
  30. 30. IDEA OWNER PITCHES (LIVE) JURY (LIVE) DELIBERATES 1 DAY FOUNDED FEEDBACK TO ALL TEAM SHORTLIST
  31. 31. COACHING ELAPSED TIME: 2 MONTHS F2F & OFF-SITE SESSIONS (1+3+3+1): INTAKE/ DESIGN THINKING/ LEAN CANVAS/ MVP/ DRY-RUN MEET AND GREETS OFF LINE COURSES EXTERNAL & INTERNAL COACH COMPANY TIME AND PERSONAL TIME
  32. 32. COACHING 5 X 5 PERSONS COMPETITIVE COOPERATION ENTREPRENEURIAL CULTURE GIVE EACH TEAM 1.000 EURO, NO QUESTIONS ASKED
  33. 33. 10 MINUTES WITH THE KEY ASK JURY (+EXTERNAL) THAT IS EMPOWERED WEBCAST TO ALL EMPLOYEES AWARDS: BEST PITCH & AUDIENCE FOUNDED FEEDBACK TO ALL: 1 WEEK INFORMAL DRINK THE PITCH
  34. 34. CORPORATE VENTURING FREEDOM VS RED TAPE CENTRALIZED OR DE-CENTRALIZED LOCATION BALANCED RECOGNITION & REWARDING HR STRUCTURE PROJECT MANAGEMENT (UP TO 3 YEARS)
  35. 35. NEW PRODUCT NEW CULTURE
  36. 36. IT IS OK TO JOIN! IT IS EVEN BETTER IF YOU JOIN FAILURE IS AN OPTION
  37. 37. COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 52 RECIPE: INTRAPRENEURIAL BOOT CAMP FOR BIG CORPORATIONS INGREDIENTS: CEO Support. Culture. Maverick Attitude. Corporate Ventures. Money. Fun. METHOD: 1. Put a challenge in the pan twice a year and pepper it strategically 2. Fry the entire company and stir the ideas for 2 months 3. Boil 5 teams during 2 months and spice it with some humor 4. Serve the nicely decorated plate to the jury 5. Get the bill signed Star Rating: *****

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