Media futures launch august 16 2013

Media Futures
16th August 2013

Speed to
Market
Big Data
Integration
Trending
Unlocking
Granularity

Discover your edgeDiscover your edge
Speed To Market: what agencies say…
Twitter @roymorganonline
“To make the headlines and be able to leverage the data for PR, it
(Roy Morgan Media Data) needs to come out faster”
“Being more timely…can only assist in the right hands being able to sell up to
a better price, better yield”

Monthly Advertiser
Databases
Preliminary
Databases 10
Days
Media Databases
2 Weeks Early
Database
Downloads
Further
Reductions
Total 3 weeks+
Cloud Services &
Monthly Updates
Speed To Market: the Roadmap

June media databases available today – 2 weeks earlier
New release schedule to be issued
Cloud based delivery trials from Q4 2013
Monthly data releases available for Q1 2014
Speed to Market: what does it mean?

“Excellent for trending, understanding seasonality, econometric modelling across so many
variables”
“Vital to have, due to the very volatile landscape of the market”
“The ability to look at readership using monthly filters…is a great step forward in better
understanding the fluctuation of audience month to month”
“It will provide increased accountability to clients investing in the medium [print] and give greater
confidence in ROI”
Granularity: what agencies say…

Media
Databases
12 month
Aggregate
Sectional
Regional / Communities
Digital Editions
Mobile & Engagement
Media
Databases
Monthly
Breaks
Granularity: the Roadmap

To Date:
12 month moving average released quarterly
September 30, 2013:
Media & Agency workshop on monthly media guidelines
Monthly breaks release quarterly
From Q1 2014:
12 month moving average released monthly
Monthly break released monthly
Granularity: what does it mean?

Coles
Woolworths
WhereMainlyShopped%
2011 By Month 2012
Example 1: Masterchef

2011 By Month 2012
WhereMainlyShopped%
Especially Choose to Watch Masterchef
Coles
Woolworths

WhereMainlyShopped%
Especially Choose to Watch Masterchef
Coles
Woolworths
2011 By Month 2012

Example 2: Magazine Readership by Women
Woman’s Day
New Idea
Readership%
2011 By Month 2012

Magazine Readership by Women
Woman’s Day
New Idea
Readership%
2011 By Month 2012
Royal Wedding
Monaco Wedding Special
Jennifer Aniston
Wedding
Woman’s Princess Mary
Royal Baby & Royals
Royal Baby
Prank Call
Kim and Kanye
Baby

“For trending and econometric work you really need at least three (ideally five) years of data to
understand things like seasonality and the impact of significant events like birth of a new royal,
Olympic games etc”
“Biggest initial benefit is seasonality and trending….to see where the real peaks and toughs are,
and in what quantum these occur”
“Immediate benefits are likely to be realised at the planning phase. Media Planners now have the
ability to look at seasonality of readership...and how audience composition shifts - eg are there
more men reading Magazine X over summer? Does it skew younger or older at different times of
year?
Trending: what agencies say…

12 Month Media &
Product
Multi-Year Media Only
Databases
5 Year Full Media &
Product
Cumulative Databases by
Month Part
Long Term Trending Data
e.g Readership
30+ years
Trending: the Roadmap

Cider Consumption
CiderConsumption%
2009 2010 2011 2012

Cider Consumption
CiderConsumption%
2009 2010 2011 2012
Summer
Summer
Summer
Summer

September 30:
5 year cumulative product and media database
Opportunity to upgrade back-data
Trending: what does it mean?

Discover your edgeDiscover your edgeTwitter @roymorganonline
“An API that allows for seamless integration between the planning module within Asteroid and
into agency buying systems is also beneficial… carrying across titles, rates, audience, positioning
etc”
“Clients have a lot of data, but much of it is unorganised and grey data. We need to put a lens on
the people making purchase decisions and at the same time have visibility of the competitive
landscape.”
“An enriched view of client databases that are typically limited to gender, age and address would
help make better strategic decisions around creative, targeted messaging and channel selection.”
Big Data Integration : what agencies say…

ASTEROID
&
Customisation
API
Integration
Full Integration
Dashboards
Web Based
ASTEROID
Big Data & Integration : the Roadmap

August 16:
Helix Personas from today – Formal launch in Q4, 2013
API capabilities
From Q1
Dashboard delivery
Full data Integration
Big Data Integration: what does it mean?

Discover your edgeDiscover your edgeTwitter @roymorganonline
Speed to Market with the latest media databases available today
Move to cloud based updates, delivery & dashboards
For the first time, monthly breaks in media databases
Long-term, cumulative database for trending
Helix PersonasTM launching Q4 2013
Total flexibility to integrate Roy Morgan Research data into proprietary systems
Summary

Media futures launch august 16 2013

Media futures launch august 16 2013

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Media futures launch august 16 2013