1. TITLESimple Steps to Innovate Your ClubSimple Steps to Innovate Your Club
Membership Development
Moderator – Brian King, Director of Membership Development
4 February 2015

2. Meet Your Moderator:
Brian King
Director of Membership
Development,
Rotary International
Started with RI in 2001
Brian King
Rotary Club of Evanston
IL, USA, District 6440

3. Welcome to the Webinar:
• Welcome to the third webinar in the
Membership Matters! webinar series
• 5 part series dedicated to discussing the
fundamentals of Rotary club membership
• Each webinar focuses on steps you can
take in your club to improve and grow
members’ experience with Rotary

4. Webinar Series:
• Membership: It’s Now or Never
• Perception vs. Reality: Club Evaluation & Visioning
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
• How to Recruit New Members & Strengthen Your
Club

5. Webinar Series:
• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
• How to Recruit New Members & Strengthen Your
Club

6. Webinar Series:
• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning
– (Now available on demand at Rotary.org/webinars)
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
• How to Recruit New Members & Strengthen Your
Club

7. Webinar Series:
• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning
– (Now available on demand at Rotary.org/webinars)
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
• How to Recruit New Members & Strengthen Your
Club

8. Webinar Series:
• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning
– (Now available on demand at Rotary.org/webinars)
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
– (Coming 25 March 2015)
• How to Recruit New Members & Strengthen Your
Club

9. Webinar Series:
• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning
– (Now available on demand at Rotary.org/webinars)
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
– (Coming 25 March 2015)
• How to Recruit New Members & Strengthen Your
Club - (Coming 6 May 2015)

10. Our Guest Panelists:
Rotarian Mihaela Dumitru
Rotary Club of Craiova Probitas
Romania, District 2241
Rotarian George Mathenge
Rotary Club of Nairobi East
Kenya, District 9212

11. Three Simple Steps to Innovate Your Club:

12. Steps to Innovate Your Club:
• Rethink Your Club’s Meetings

13. Steps to Innovate Your Club:
• Rethink Your Club’s Meetings
– What is the members’ Return on Investment for your
club meetings?

14. Steps to Innovate Your Club:
• Rethink Your Club’s Meetings
– What is the members’ Return on Investment for your
club meetings?
• Update Your Club’s Appearance

15. Steps to Innovate Your Club:
• Rethink Your Club’s Meetings
– What is the members’ Return on Investment for your
club meetings?
• Update Your Club’s Appearance
– First impressions matter

16. Steps to Innovate Your Club:
• Rethink Your Club’s Meetings
– What is the members’ Return on Investment for your
club meetings?
• Update Your Club’s Appearance
– First impressions matter
• Foster Fellowship in Your Club

17. Steps to Innovate Your Club:
• Rethink Your Club’s Meetings
– What is the members’ Return on Investment for your
club meetings?
• Update Your Club’s Appearance
– First impressions matter
• Foster Fellowship in Your Club
– Meaningful connections are why people stay in Rotary

18. Let’s Hear From You:
What would you like your club to try?
Examples could be…
-Be more active with Social Media
-Encourage participation from younger members
- More opportunities for socialization

19. POLL

20. Steps to Innovate Your Club: STEP #1
Rethink Your Meetings

21. Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – WHY?
– The time and location of your meeting can be
imposing and costly to potential members
– Too much time spent on tradition and ceremony
can drive away members and potential members
– Club meetings are meant to be fun. Is your club
meeting fun for EVERYONE?

22. Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – WHY?
– The time and location of your meeting can be
imposing and costly to potential members
– Too much time spent on tradition and ceremony
can drive away members and potential members
– Club meetings are meant to be fun. Is your club
meeting fun for EVERYONE?

23. Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – WHY?
– The time and location of your meeting can be
imposing and costly to potential members
– Too much time spent on tradition and ceremony
can drive away members and potential members
– Club meetings are meant to be fun. Is your club
meeting fun for EVERYONE?

24. Steps to Innovate Your Club: STEP #1
Rethink Your Meetings

25. Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – HOW?
– Add alternative meeting times and locations to
accommodate commuters, younger professionals
and people with families
– Liven things up - Stagnant “business only”
meetings can become boring and tedious to
attend (and lead)
– Imagine each Rotary meeting is someone’s first
Rotary meeting

26. Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – HOW?
– Add alternative meeting times and locations to
accommodate commuters, younger professionals
and people with families
– Liven things up - Stagnant “business only”
meetings can become boring and tedious to
attend (and lead)
– Imagine each Rotary meeting is someone’s first
Rotary meeting

27. Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – HOW?
– Add alternative meeting times and locations to
accommodate commuters, younger professionals
and people with families
– Liven things up - Stagnant “business only”
meetings can become boring and tedious to
attend (and lead)
– Imagine each Rotary meeting is someone’s first
Rotary meeting

28. Guest Speaker: Rotarian Mihaela Dumitru
Mihaela Dumitru
Rotary Club of Craiova
Probitas, Romania, District
2241
Profession: Architect
Rotarian Mihaela Dumitru
Rotary Club of Craiova Probitas
Romania, District 2241

29. Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance

30. Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – WHY?
– Your presence on social media/website is your club’s
“storefront” and gives the first impression
– Your club should reflect the community and the
diversity of people and professions within it
– Actions speak louder than words – what does your
club’s activities say about your Rotary club?

31. Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – WHY?
– Your presence on social media/website is your club’s
“storefront” and gives the first impression
– Your club should reflect the community and the
diversity of people and professions within it
– Actions speak louder than words – what does your
club’s activities say about your Rotary club?

32. Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – WHY?
– Your presence on social media/website is your club’s
“storefront” and gives the first impression
– Your club should reflect the community and the
diversity of people and professions within it
– Actions speak louder than words – what does your
club’s activities say about your Rotary club?

33. Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance

34. Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – HOW?
– Ensure your club’s online presence reflects Rotary’s
new brand and voice (Facebook, Instagram, website)
– Identify and perform service that is needed, valued and
appreciated by the community
– Reach out to community members and professionals
that are not represented within your club

35. Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – HOW?
– Ensure your club’s online presence reflects Rotary’s
new brand and voice (Facebook, Instagram, website)
– Identify and perform service that is needed, valued and
appreciated by the community
– Reach out to community members and professionals
that are not represented within your club

36. Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – HOW?
– Ensure your club’s online presence reflects Rotary’s
new brand and voice (Facebook, Instagram, website)
– Identify and perform service that is needed, valued and
appreciated by the community
– Reach out to community members and professionals
that are not represented within your club

37. Guest Speaker: Rotarian George Mathenge
George Mathenge
Rotary Club of Nairobi
East, Kenya, District 9212
Profession:
Finance Manager
Rotarian George Mathenge
Rotary Club of Nairobi East
Kenya, District 9212

38. Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club

39. Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – WHY?
– Members join Rotary for service but stay because of
the friendships and connections they make
– Members want to hone their skills, grow as leaders
and feel valued by the club
– Engagement is the Key to Retention

40. Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – WHY?
– Members join Rotary for service but stay because of
the friendships and connections they make
– Members want to hone their skills, grow as leaders
and feel valued by the club
– Engagement is the Key to Retention

41. Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – WHY?
– Members join Rotary for service but stay because of
the friendships and connections they make
– Members want to hone their skills, grow as leaders
and feel valued by the club
– Engagement is the Key to Retention

42. Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club

43. Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – HOW?
– Bring in new members in “classes” to ease tension and
alleviate the “new person” feeling
– Involve new members in club leadership/utilize members
talents and passions
– Engage members with social activities and service
projects
– Recognize members’ achievements and accomplishments
(inside and outside of the club)

44. Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – HOW?
– Bring in new members in “classes” to ease tension and
alleviate the “new person” feeling
– Involve new members in club leadership/utilize members
talents and passions
– Engage members with social activities and service
projects
– Recognize members’ achievements and accomplishments
(inside and outside of the club)

45. Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – HOW?
– Bring in new members in “classes” to ease tension and
alleviate the “new person” feeling
– Involve new members in club leadership/utilize members
talents and passions
– Engage members with social activities and service
projects
– Recognize members’ achievements and accomplishments
(inside and outside of the club)

46. Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – HOW?
– Bring in new members in “classes” to ease tension and
alleviate the “new person” feeling
– Involve new members in club leadership/utilize members
talents and passions
– Engage members with social activities and service
projects
– Recognize members’ achievements and accomplishments
(inside and outside of the club)

47. Questions and Answers

48. Questions?

49. Rotary Resources for Clubs and Districts:
• Strengthening Your
Membership (PDF available on
Rotary.org)
• Strategic Planning Guide
• Rotary Club Central
• Governors, Assistant
Governors, and Rotary
Coordinators

50. Questions and Answers

51. WHAT ARE YOU WAITING FOR?
BE A VIBRANT CLUB
Be a Vibrant Club includes:
•A club success story from your region
•Ideas for your club to try
•Resources for your club on My Rotary

53. Membership Best Practices Discussion Group:
Search for “Membership Best Practices” on Rotary.org

54. Thank you!
Register for upcoming webinars and
access recordings of past webinars at
www.rotary.org/webinars