Promoting Rotary Youth Exchange
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A discussion focused on how to get Rotary clubs involved with Youth Exchange, specifically both students and host families.
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Promoting Rotary Youth Exchange
- 1. 2017 ROTARY INTERNATIONAL YEO PRE-CONVENTION Promoting Rotary Youth Exchange Sue Goldsen, District Governor, D-6400 & CSRYE Correspondent Michael Parks, Youth Exchange Chair D-6900 Birger Stjernberg, PDG, Multi District Chair D1380-`430
- 2. ROTARY YOUTH EXCHANGE – OUR BEST KEPT SECRET!
- 3. • We are the premier worldwide service organization OUR PROGRAM IS : • ECONOMICAL, WELL ORGANIZED, BASED ON VOLUNTEER WORK • SAFE AND SECURE • THE STUDENT IS LIVING IN 2-4 FAMILIES • CLOSELY RELATED TO A ROTARY CLUB AND THE YEO – IT’S A GREAT NETWORK • WE HAVE RULES AND REGULATIONS • THE ROTARY YE PROGRAM HAS SEVERAL ADVANTAGES COMPARED TO COMPETING ALTERNATIVES So why do we need to promote our program….
- 4. TELL THE ROTARY YOUTH EXCHANGE STORY ENCOURAGE STUDENTS TO TELL THEIR RYE STORY ! • LET PEOPLE KNOW WHY THEY LOVE THE PROGRAM • HOW IT HAS CHANGED THEIR LIFE Rotary Youth Exchange ALUMNI ARE OUR BEST PR AGENTS!
- 5. We have 3 distinct groups to promote to • Rotarians and their clubs • Potential Outbound Students • Potential Host families
- 6. MOST EFFECTIVE STRATEGIES TO REACH ROTARIANS -Foster club participation and then Gain Enthusiastic support -Get help from District folks---Governor, Assistant Governors -In many Districts only 50% of the clubs are involved. How? • Train and develop Rotarians • Develop & leverage a Public Relations Plan • Two clubs can share one student • Invite students and Youth Exchange Officiers of clubs who have student to do programs at clubs not involved.
- 7. THINK NEW – IT WILL BE OKAY!
- 8. SO HOW DO YOU REACH POTENTIAL OUTBOUND STUDENTS
- 9. MOST EFFECTIVE WAYS TO REACH POTENTIAL OUTBOUNDS How do we reach young people today: • Facebook • Instagram • LinkedIn • Twitter • Videos
- 10. MOST EFFECTIVE WAYS TO REACH POTENTIAL HOST FAMILIES • Network/Communicate • Utilize Local Media • Contact former families • Contact school officials • Encourage Rotarians to host. • Contact local churches, organizations • Contact former Outbound Families
- 11. Recruitment of Host Families • The successful recruitment of qualified host families is a constant, ongoing process. • It is not a once or twice a year effort. • Need to define goals, develop methods, and commit the necessary resources and time to meet the goals.
- 12. HOST FAMILIES • Contact past host families • Involve alumni students – ask for names • Can Rotarians recommend a family • Encourage Rotarians to host a student • Contact teachers, sport leaders, relatives etc. • Outbound student families—will they host? • Make host families feel special so they will want to do it again.
- 13. The most effective ways to reach people is by Telling your Rotary Story Once you have a marketing plan and you know who you need to target… • How do you tell your Rotary Story? • People love to hear stories—what are the important components of your story?
- 14. Telling Your StorY… The key to story-telling is understanding that values inspire action through emotion.
- 15. SO WHAT ARE STRATEGIES YOU HAVE….. LET’S SHARE SOME EXAMPLES OF WAYS YOU ARE PROMOTING YOUTH EXCHANGE TO GET • MORE CLUBS INVOLVED…. • MORE OUTBOUND STUDENTS… • MORE HOST FAMILIES…
- 17. THANK YOU FOR YOUR ATTENTION! Together we can change the world, and grow Rotary Youth Exchange!
Notas do Editor
- Rotary Youth Exchange offers students Exposure to different cultures. Rotary Youth Exchange ranks as one of the most powerful ways to promote international understanding and peace. The Rotary Youth Exchange program provides thousands of young students with the opportunity to meet people from other countries and to experience new cultures, planting the seeds for a lifetime of international understanding.