Bring your phones, tablets, or laptops and follow along as we explore crowdsourcing on My Rotary. In this interactive session, we will share examples of how clubs are using Rotary Ideas to request partners, funds, volunteers, and materials and maximize exposure for service projects. We will focus on how you can draw support from both the Rotary family and the general public by utilizing both Rotary social tools and social media.

1. 2014 ROTARY INTERNATIONAL CONVENTION
Using Crowdsourcing for Successful
Service Projects

2. Panelist: Kristin Brown
Manager, Rotary Service Connections
Member, Rotary Club of Evanston Lighthouse, Illinois, USA
TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS

3. • Four types of contributions
– Partners
– Volunteers
– Direct Financial Contributions
– Material Contributions
• Share your project
– Project listing
– Social media
Rotary Ideas

5. Panelist: PDG Marcelina A. Aurelio
Member, 2013-15 Vocational Service Committee
Member, Rotary Club of Sampaguita-Grace Park, Philippines
TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS

6. Provision of Eyeglasses
• Survey on low vision children are
high
• Posted on ROTARY IDEAS has
positive results
• Provided prescription eyeglasses
at US$5.00/child
• Performance and school grades of
students improved tremendously
• Public schools requesting more
support

7. Provision of School Shoes and Socks
• Children without shoes
develop infections and viruses
• School shoes and socks were
requested by teachers
• Posted on Rotary Ideas and
partners support was positive
• More funds needed to cover
other children living below
poverty level

8. • Consultation with City Health Officer re
health concerns on children
• Priority: 3rd degree malnourished children
ages 4-6
• City Health Nutritionist prepared menu:
high calories, high protein, low-cost
commodities
• Parents lecture on:
– proper nutrition and health care
– actual demonstration, preparation of meals
• 90-days program / every 30 days children
weight and height check
• Improvement on weight and height at the
end of the program, noted
• Children are now active, not sickly and
showed continuous weight gain
3rd Degree Malnourished Children

9. Provision of Pocket Dictionary
• Children cannot comprehend
lessons in English to Filipino
• Provided English-Filipino &
Filipino-English dictionaries
individually to Grades 4-6 at
selected schools
• Teachers observation showed
tremendous improvements and
understanding of lessons

10. Pregnancy Care Project
• Complete program for pregnant
women:
• Provision with FREE prenatal
medicines and milk
• Pregnant women interact, engage
in group dynamics, and taught
actual natural ways to handle labor
• Implemented on three (3)
schedules coinciding with
trimesters
• Program reinforces importance of
prenatal care

11. Pap Smear Project
• Screening Test to detect infections or
other women’s diseases
• All other infections, minor diseases,
were given free medical treatment
and instructions
• Proper health care and sanitation
• Two (2) teachers diagnosed with pre-
cervical cancer lesions underwent
further diagnostic tests and
treatment
• All recipients are public school
teachers and parents

12. Panelist: Sekai J Chibaya
President of the Rotary Club of Highlands,
Zimbabwe
TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS

13. Mobile Cervical Cancer Screening

14. Project Background:
• The cancer burden continues to rise.
• The disease is a leading cause of death globally.
• WHO : 7.6 million people died of cancer in 2005.
• 84 million people will die in the next 10 years.
• 70% of all cancer deaths occur in low and middle-
income countries, such as Zimbabwe.
Mobile Cervical Cancer Screening

15. Project Background continued: Zimbabwe
• Cancer is a major cause of morbidity and
mortality.
• Over 5000 new diagnoses p.a. and over 1000
deaths p.a.
• In 2010, Zimbabweans recorded 4 520 new
cases, 1 837 (40.6%) males and 2 683
(59.4%) females.
• These statistics are also widely acknowledged
as understated.
Mobile Cervical Cancer Screening

16. Response
• The global response is rooted on:
– reducing the incidence, morbidity and mortality
– improving the quality of life of cancer patients.
• Practitioners in cancer services believe that the cancer burden is
preventable.
• The focus in public health response has been placed on the 4 key
components of cancer control:
– Prevention, Early Detection, Treatment and Palliative Care.
• Early detection of cancer has been identified as a key strategy in
reducing cancer deaths.
Mobile Cervical Cancer Screening

17. Project Intent - Proposed Response Strategy
• The increasing cancer burden and the notable gaps
in cancer screening, awareness and prevention
amongst the general populace that the Cancer
Association of Zimbabwe proposes a 1-year
intervention project named: “Cervical Cancer
Screening and Education Programme”.
• The project goals and objectives are aimed at
providing cancer information and mobile screening
services in rural areas.
Mobile Cervical Cancer Screening

18. Specific Objectives:
• Educate the rural women on risk factors and
preventive measures
• Screen the women of cervical cancer
• Facilitate treatment of identified cases
• Provision of psychosocial support.
Mobile Cervical Cancer Screening

19. Project Design
• This project will see the Cancer Association running a
Mobile VIAC (Visual Inspection with acetic acid and
Cervicography) Clinic for the:
o screening of cervical cancer
o treating precancerous lesions and
o clinical breast examination for women in selected
remote areas.
Mobile Cervical Cancer Screening

20. • Use of Rotary Ideas gives a platform to:
o Connect with other clubs, partnering
o Seek funding from partners and other districts
o Raise funds from volunteers
o District coalitions
Mobile Cervical Cancer Screening

21. Challenges
• The average Rotarian not aware of Rotary Ideas
• The budget for the project is “high”
• District designated funds not available in our district
• District coalitions not forth coming
• Partners and volunteers not “yet” forth coming
Mobile Cervical Cancer Screening

22. Successes
o Rotary ideas is an easy tool to access
o Lions club in the Netherlands contacted our
club, “some” knowledge about Rotary Ideas
exist
o Presentation at this forum, exposure of the
project
o Foundation has committed $114,ooo.oo to the
project
Mobile Cervical Cancer Screening

23. Panelist: Michael Wright
President Elect of the Rotary Club of Phnom Penh, Cambodia
TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS

24. • We focus on delivery of projects
• We are the Host Club on:
– 3 Global Grants projects
– 3 Matching Grant projects
– 6 Non-RF Grant Service Projects
• We are engaged in an additional:
– 1 Global Grant application
– 1 Non-RF Grant Service Project proposal
• PLUS our own Fundraising targeted at $20,000
• Active membership of 24
Background to RCPP use of Crowdsourcing

25. • Rotary Ideas used for worthy causes that:
– Fit into our Club plan objectives and RI Areas
of Focus
– Have their own delivery capabilities
– Require significant funding that RCPP cannot
provide
Background to RCPP use of Crowdsourcing

26. DEVELOP MOBILE LIBRARY ACTIVITIES IN REMOTE AREAS

27. • Project Background:
– SIPAR is an established NGO of 22 years+
– RCPP had previously worked with SIPAR
– RCPP was approached to help sponsor a mobile library
– RCPP unable to take on so offered Crowdsourcing
– Good fit on RI AoF “Basic Education and Literacy”
DEVELOP MOBILE LIBRARY ACTIVITIES IN REMOTE AREAS

28. Buck Hunger in Phnom Penh

29. • Project Background:
– BUCKHUNGER is a full service, sit down restaurant that has provided FREE
nutritious and filling hot meals since December, 2011
– It has fed 80,000 kids @ 300 meals per day
– Educate and practice personal hygiene
– Free flip flops if no shoes
– Personally funded by founder
– Constantly requires funds to continue
– RCPP offered Crowdsourcing
– Touches several RI AoF’s “Disease prevention”, “Water & Sanitation” & “Child
Health”
Buck Hunger in Phnom Penh

30. • No Paypal in Cambodia
– restricts small cash donations
– PAYZA possible
• Complexity sharing Ideas Projects on Club website
– tech skills required
• Understanding demographics of Rotary Ideas
viewers
– tailor appeals to viewers
Challenges to increasing benefits from Rotary Ideas

31. Moderator: PDG Bruce Baumberger
of the Rotary Club of Evanston Lighthouse, USA
TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS

32. Rotary HealthRays
• Bringing the power of digital
x-ray technology to those in
need
Sponsored by District 6440

33. What is it?
• X-ray diagnostics to the poor
• Rotarians working with public and private
partners
• First country: Guatemala
Sponsored by District 6440

34. Why X-Rays?
• Four billion people
• 80,000 systems
• Impact: poor health, needless suffering, lost
productivity
Sponsored by District 6440

35. Opportunity Window
• X-ray technology evolved
– WHIS-RAD
– Digital x-rays
• Telemedicine
• Affordable
• Minimal special-training
required
Sponsored by District 6440

36. How Does it Work?
• Local/International partnership
– Cross-sector support
• Partners raise funds together
• Technology installed and administered by local
teams
Sponsored by District 6440

37. Currently
• Goal: 29 units
• Via Internet to regional hospitals
• Training by PAHO (Pan American Health
Organization)
• Installations:
– September 2013
– February 2014
– June 2014
• Fundraising in progress
Sponsored by District 6440

38. What Makes it Unique?
• New funding/organizational model for Rotary
• Leverages Rotary’s global network
• Sustainable solution – locally administered
• Cross-sector partnerships
• Size of project
Sponsored by District 6440

39. Cross-sector Partnerships
Strong interest – financial and
organizational
• Guatemalan government
• Pan American Health Organization
• Radiological Society of Guatemala
Rotary
Sponsored by District 6440

40. HealthRays Benefits
• Low cost - High impact
• Simple infrastructure
• Improves population health
• Leverages expertise/resources of many organizations
• Benefits local economies using local workers
• Boosts productivity/national prosperity
Sponsored by District 6440

41. What’s Next?
• Funding is top priority
– Installed system: $75,000 approx.
• New partners sought
• Awareness-building campaign
Sponsored by District 6440

42. Rotary Ideas
Sponsored by District 6440

43. Project Partnering
10 D-6440
Clubs
D-4250 D-6060 Club D-7820 Club
Friend of
Rotary
Club Cash $13,460 $0 $12,000 $20,000 $5,000
Approved DDF $13,460 $2,000 $4,000 $20,000 $0
Cumulative Cash $13,460 $13,460 $25,460 $45,460 $50,460
Cumulative DDF $13,460 $15,460 $19,460 $39,460 $39,460
Cumulative FDN Match $20,190 $22,190 $32,190 $62,190 $64,690
Total Budget $47,110 $51,110 $77,110 $147,110 $154,610
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
Club Cash Approved DDF Cumulative Cash
Cumulative DDF Cumulative FDN Match Total Budget

44. How Can You Help?
• Rotarians: club and district support
• NGOs/Private Sector/Medical Community:
– Funding
– Awareness-building
• Know-how
Sponsored by District 6440

45. For More Information
www.healthrays.info
Sponsored by District 6440

46. Rotary HealthRays
Bringing the power of
digital x-ray technology
to those in need
Thank You!
Sponsored by District 6440

47. • Kristin Brown: kristin.brown@rotary.org
• Bruce Baumberger:
bruce.baumberger@gmail.com
• Lina Aurelio: lina.aurelio@gmail.com
• Sekai Chibaya: sjchibaya@gmail.com
• Michael Wright: michael@wright123.co.uk
Panelist Contact Info