2. The Current Situation
Total imbalance of power between buyers and
sellers in the agricultural value chain.
Farmers are price takers, squeezed when
buying inputs and when selling produce.
It’s unsustainable.
3. Who is HerdBoys?
HerdBoys is a rapidly growing group that currently
communicates with over 14 000 farmers and suppliers
and more than 100 Affiliates across South Africa.
Ross Phipson
Managing Director
Michelle Phipson
General Manager
4. Est. 2011
First established with the intention of refining
the concept of group buying, perfecting a
model which would take agri-group buying to
an unprecedented level.
5. Group buying… only better
HerdBoys has developed the group buying
concept further; creating a service called the
HerdBoys Online Trading System (HOTS)
which offers an innovative online agri-input
procurement solution for farmers and an
innovative marketing solution for agricultural
input suppliers.
6. Today there’s more to
HerdBoys than group buying
The HerdBoys Group is comprised of three
business units.
HerdBoys Agricultural Buying Group
HerdBoys Marketing and Sales Solutions
HerdBoys Digital
7. The HerdBoys
Agricultural Buying Group
Farmers are able to buy their agricultural inputs
smarter through the HerdBoys Online Trading
System (HOTS).
• 6 major farming inputs- fertiliser, seed, feed, fuel,
agrochemicals and animal health products.
• Responsible for 80% of farming input costs.
• Procuring them in a more efficient way gives farmers the
ability to better manage these rising costs.
8. Agri-suppliers are able to;
• Access buyers at a fraction of the sales and
marketing costs.
• Increase sales
• Penetrate new markets
9. HerdBoys Marketing and
Sales Solutions
Provides fresh, innovative marketing and sales
solutions to suppliers who;
• Add value to farmers lives
• Are looking to market their products into the
agricultural sector.
10. This is achieved through the
HerdBoys Affiliate Program
which is a nationwide non-
territorial agent network of on
the ground representatives.
11. HerdBoys Digital
Provides clients who would like to
market their product or build their profile
in the agricultural sector with an online
agri-business network called Agri-360.
12. Agri360.co.za is a LinkedIN type Agri-
business network.
• An Agricultural Trade Show like Nampo that runs
24/7/365 days a year.
• Agricultural suppliers are encouraged to promote
their products, share their industry knowledge and
expertise and manage their online reputations.
• Farmers are able to engage and chat with
agricultural suppliers and their peers.
13. To Connect Farming Communities;
saving farmers and agri-suppliers time
and money on sales, marketing or
buying costs through the provision of
innovative products and services.
Our Mission
14. Looking ahead, there’s no limit
to the value that HerdBoys can
add to individuals in the
agricultural industry.
15. If you’re looking to back game
changers and thought leaders
who are committed to improving
efficiencies within the
agricultural industry, both in
South Africa and abroad…
