12. Buffer is a social media
sharing platform, but their
buyer persona loves many
other things, so they blog
about it. Well.
@ROSSHUDGENS
13. It gives their site an
incredible reach. For your
boring-site blog, it may give
you just enough reach to
break out of restrictive topics.
@ROSSHUDGENS
14. Credit Card Processing Blog? No.
Credit Card Blog? Yes.
Small Business Blog? HELL Yes.
@ROSSHUDGENS
15. FOCUS ON BUILDING THE BEST
DIGITAL EXPERIENCE POSSIBLE
https://www.channellock.com/category.aspx?zcid=134
16. FIRST IMPRESSIONS ARE MORE
IMPORTANT THAN EVER
http://www.lingscars.com/
You are less likely to
get repeat chances in
boring industries.
17. Your product doesn’t have to
be cool, but your story does.
Quote Source: http://bit.ly/1cBcvJ1
25. MATCH KWR AGAINST EXPECTED LINK #S
If there are high RD
link numbers, and
you can make the
best resource, you
probably have good
potential there.
@ROSSHUDGENS
32. CREATE SURVEY CONTENT FOR CHEAP
It only costs $150
to get a statistically
significant (and
interesting) survey.
http://www.google.com/insights/consumersurveys/home
33. GENERATE CONSUMER DATA ON YOUR SITE
http://www.softwareadvice.com/crm/userview/crm-survey/
34. BUILD A “SOLVE THE PROBLEMS” SECTION
PROTIP: Ask
customer service
reps for commonly
asked questions.
http://www.homedepot.com/c/project_how_to
35. BUILD CITY SPECIFIC CONTENT THEN USE
STUMBLEUPON OR FACEBOOK ADS
@ROSSHUDGENS