pharmacyinpractice.scot – THE website for pharmacy professionals in Scotland

1. Edited by pharmacists based in Scotland
Johnathan Laird MRPharmS (iPresc)
Ross Ferguson MFRPSI, MRPharmS

2. Aim: To provide content that will help pharmacy
professionals improve their practice and ultimately
benefit patients.

3. Why? Existing publications do not deliver what
pharmacists in Scotland need.

4. Existing Scottish publications – published every 2 months, no
pharmacist input, based in Northern Ireland.

5. Why are we different? We are both pharmacists based
in Scotland, with decades of experience in pharmacy
and publishing.

6. • Owned a pharmacy in Glasgow.
• Member of Royal Pharmaceutical Society Faculty.
• Was on contractors’ committee, NHS committees, Numark Advisory Board.
• CHP lead community pharmacist, CHP pharmacy champion.
• Experience - manager with large multiple, locum.
• Was editor of national pharmacy publications in London.
• Freelance writer: all pharmacy publications, NICE, consumer healthcare companies.
• Created a children’s medicines App: Kid-Dose.
Ross Ferguson MFRPSI, MRPharmS

7. • A pharmacist based in Turriff, Aberdeenshire.
• Member of Royal Pharmaceutical Society Scottish Pharmacy Board.
• Independent prescriber.
• Runs asthma clinics and manages caseloads of patients.
• Scottish winner I love my pharmacist competition 2015.
• Speaks at pharmacy events and conferences.
Johnathan Laird MRPharmS (iPresc)

8. • We are intimately involved in pharmacy.
• We know how pharmacy, the NHS and industry works.
• We know what pharmacists need.
• We are based in Scotland.
• We have over 30 years experience between us.
• We know the top influencers.
• We seek out relevant, quality content.

9. • Heavily involved in pharmacy in Scotland.
• Close relationships with: NES, CPS, RPS, patient groups, universities.
• Focus on Scottish News and developments.
• Delivered quickly so it’s up-to-date.

10. • Edited by two practising pharmacists.
• Content sourced from pharmacists, and other experts.
• Patient perspective articles.
• Pharmacy technician involvement.
• Pharmacy students and pre-reg materials.
• An open forum for pharmacy professionals (with quality control).

11. What do we offer? News, insight, information and advice.

12. • News – first with the Scottish pharmacy news.
• Opinion – personal views to encourage debate.
• Blogs – an open invite to write about anything pharmacy-related.
• Interviews – all the big names in pharmacy.
• Pharmacy practice – information and advice to improve care.
• CPD articles – improving understanding and practice.
• CPD quiz – testing knowledge and identifying gaps.
• Patient perspective – important, personal insights into medical conditions.

13. • We publish over 30 items a month.
• Over 52,000 unique viewers in 6 months.
• Minimum 5,500 unique visitors per month.
• Our site is more popular than many other pharmacy publications.
• Verifiable figures, unlike magazines (which only have distribution figures).

14. Let’s work together to support pharmacy in Scotland!

15. We can offer tailored activity: Advertising, promotions,
sponsorship to achieve mutual objectives.