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Remaking the Making Company (Maria Giudice at Enterprise UX 2016)

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Maria Giudice: "Remaking the Making Company"
Enterprise UX 2016 • June 9, 2016 • San Antonio, TX, USA
http://2016.enterpriseux.net

Publicada em: Design
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Remaking the Making Company (Maria Giudice at Enterprise UX 2016)

  1. 1. MARIA GIUDICE, VP EXPERIENCE DESIGN Remaking the Making Company
  2. 2. MARIA GIUDICE, VP EXPERIENCE DESIGN Remaking the Making Company
  3. 3. INDUSTRY IS EVOLVING CUSTOMER NEEDS ARE CHANGING FROM TRANSACTIONS TO RELATIONSHIPS THE TIME FOR CHANGE IS NOW
  4. 4. CHANGE IS A TEAM SPORT LEADERSHIP TEAM WAS READY AUTHORITY — DESIGN IN LEADERSHIP POSITION CLEAR THE PATHWAY TO DRIVE CHANGE TRUST THE PROCESS, BUT GAIN SOME QUICK WINS
  5. 5. NO TIME FOR POLITICAL BULLSHIT SAY WHAT YOU MEAN MATURE DIRECTNESS WALK THE TALK HTTP://GIVEASHIT.INFO/
  6. 6. TRAVEL THE WORLD LISTENING TOUR HANG OUT WITH THE TEAM TELL ME YOUR STORY TREAT EVERY PROBLEM LIKE A DESIGN PROBLEM
  7. 7. IMBALANCE OF POWER ON PRODUCT TEAMS FRAGMENTED ACCESS TO CUSTOMERS QUANTITY OF FEATURES OVER QUALITY OF EXPERIENCE DEFINE THE KEY PROBLEMS
  8. 8. COMPANY SILOS INHIBIT INNOVATION
  9. 9. BUST THE SILOS; ADOPT A FEDERATED MODEL
  10. 10. BE INCLUSIVE BUST THE SILOS; ADOPT A FEDERATED MODEL
  11. 11. FOCUS ON CUSTOMERS SHIP QUALITY BUILD COMMUNITY CONNECT EXPERIENCES
  12. 12. BUILD COMMUNITY
  13. 13. CHANGE YOUR MINDSET Design is an active verb
  14. 14. TEACH TO FISH
  15. 15. Design’s Coming Out Party
  16. 16. The X Summit was an inspiring and affirming event stamping the arrival of the Experience era at Autodesk.” “
  17. 17. FOCUS ON CUSTOMERS Make Autodesk the most customer centric company in the world
  18. 18. Design is about being in service to others PEOPLE NOT USERS
  19. 19. USER
  20. 20. AMPLIFY & SCALE WHAT’S WORKING Big Bang Answer Day Customer Days at Autodesk
  21. 21. CONNECT EXPERIENCES
  22. 22. VXD HACKATHON 2 DAYS, 13 LOCATIONS OVER 100 PEOPLE
  23. 23. CONNECTED X
  24. 24. Create products and services that people will love SHIP QUALITY
  25. 25. MVP
  26. 26. METAPHOR COURTESY OF HAPPY STARTUP
  27. 27. M♥EWhen we build valuable, easy to use products with the highest degree of craft, we achieve the quality that inspires love.
  28. 28. Valuable Easy to Use Well Crafted IN COLLABORATION WITH COLLEAGUES FROM FACEBOOK
  29. 29. FOCUS ON CUSTOMERS SHIP QUALITY BUILD COMMUNITY CONNECT EXPERIENCES
  30. 30. ORG LOOKS LIKE THIS NOW ?
  31. 31. I feel more connected than ever to my fellow designers—inspired to make change and take on new challenges—and motivated to dig in and get some lovable sh*t done.” “
  32. 32. THANKS!

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