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Leading Through Change (Purvi Shah at DesignOps Summit 2019)

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Purvi Shah: “Leading Through Change”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com

Publicada em: Design
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Leading Through Change (Purvi Shah at DesignOps Summit 2019)

  1. 1. Leading Through
 Change Purvi Shah Summit 2019 DesignOps
  2. 2. Disclaimer Case studies, comparisons, statistics, research and recommendations are provided “AS IS” and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice. Visa Inc. neither makes any warranty or representation as to the completeness or accuracy of the information within this presentation, nor assumes any liability or responsibility that may result from reliance on such information.  The Information contained herein is not intended as investment or legal advice, and readers are encouraged to seek the advice of a competent professional where such advice is required. All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply product endorsement or affiliation with Visa. Hello Purvi Shah
 
 Head of Global 

  3. 3. Hello Purvi Shah
 
 Head of Global 
 Strategic Design Operations Then and Now Experience-wha?Value of Design
 Revenue
 Doubling Down
  4. 4. ©2018 Visa. All rights reserved. Visa confidential Value of Design
 Revenue
 Shareholder Value
 Speed to Market Doubling Down DesignOps
  5. 5. DesignOps Change ==
  6. 6. DesignOps Change =
  7. 7. DesignOps Change Hard = =
  8. 8. Level 1/
 No Design Design as an
 afterthought Level 2/
 Design as Style Design is only relevant in terms of visual style Level 3/
 Design as Process Design is integral 
 to the process 
 of product development Level 4/
 Design as Strategic Design is a key strategic means of enabling innovation Levels of Design Maturity
  9. 9. Level 1/
 No Design Design as an
 afterthought Level 2/
 Design as Style Design is only relevant in terms of visual style Level 3/
 Design as Process Design is integral 
 to the process 
 of product development Level 4/
 Design as Strategic Design is a key strategic means of enabling innovation Levels of Design Maturity
  10. 10. Source: https://cheezburger.com/4867968512 https://giphy.com/gifs/cheezburger-cat-T0nzw3hdwJBUA
  11. 11. Level 1/
 No Design Design as an
 afterthought Level 2/
 Design as Style Design is only relevant in terms of visual style Level 3/
 Design as Process Design is integral 
 to the process 
 of product development Level 4/
 Design as Strategic Design is a key strategic means of enabling innovation Levels of Design Maturity
  12. 12. Leadership Quote Great companies continue to aspire 
 and drive for thoughtful and informed 
 change when they are strong. 
 One way of doing that is by offering 
 world-class user-experiences. “ Al Kelly, CEO ”
  13. 13. Leadership Quote We need to keep up with the breakneck pace 
 of change in payments and commerce today. 
 We need to think and work differently. “
  14. 14. Great companies continue to aspire 
 and drive for thoughtful and informed 
 change when they are strong. 
 One way of doing that is by offering 
 world-class user-experiences. “ Al Kelly, CEO Leadership Quote We need to keep up with the breakneck pace 
 of change in payments and commerce today. 
 We need to think and work differently. There is one common denominator: 
 The very best customer experiences 
 are winning. “ Jack Forestell, Chief Product Officer ”
  15. 15. Fintech Landscape
  16. 16. Fintech Landscape All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply product endorsement or affiliation with Visa.
  17. 17. Fintech Landscape All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply product endorsement or affiliation with Visa. Transparency Control Personalization Instantism
  18. 18. Global Design Transformation at Visa Client-Facing / Internal Core Product / 15 Locations Client-Facing Design Engagements / Core Product Design / Practice Areas
  19. 19. Global Design Transformation at Visa Client-Facing / Internal Core Product / 15 Locations Client-Facing Design Engagements / Core Product Design / Practice Areas
  20. 20. Client-Facing Design Engagements Research Co-Creation Prototyping
  21. 21. Research Co-Creation Prototyping Client-Facing Design Engagements
  22. 22. Loyalty & Rewards Data & Analytics Internet of Things Payment & Commerce Products PLATFORMSCAPABILITIES, SOLUTIONS & SERVICES
  23. 23. Loyalty & Rewards Data & Analytics Internet of Things Payment & Commerce Products PLATFORMS CAPABILITIES, SOLUTIONS & SERVICES
  24. 24. Global Design Transformation at Visa Client-Facing / Internal Core Product / 200+ $11T
  25. 25. Global Design Transformation at Visa Client-Facing / Internal Core Product / 200+Countries 
 & Territories $11TTotal
 Volume As of June 30, 2018 (total volume is composed of payments volume and cash volume)
  26. 26. Global Design Transformation at Visa Client-Facing / Internal Core Product / Invest in Talent, Growth, and
 Capacity New Ways of
 Working, Metrics and Measurement, 
 Unlock Value Unified Culture, Community of Practice, 
 and Visibility
  27. 27. Source: https://www.reddit.com/r/gifs/comments/bw8usu/a_bit_of_challenge/ https://giphy.com/gifs/23kXtcba8igBvs8DQ1
  28. 28. Level 1/
 No Design Design as an
 afterthought Level 2/
 Design as Style Design is only relevant in terms of visual style Level 3/
 Design as Process Design is integral 
 to the process 
 of product development Level 4/
 Design as Strategic Design is a key strategic means of enabling innovation Levels of Design Maturity
  29. 29. Level 1/
 No Design Design as an
 afterthought Level 2/
 Design as Style Design is only relevant in terms of visual style Level 3/
 Design as Process Design is integral 
 to the process 
 of product development Level 4/
 Design as Strategic Design is a key strategic means of enabling innovation Levels of Design Maturity
  30. 30. Let’s break it down Lessons from Leading Change
  31. 31. Let’s break it down Lessons from Leading Change
  32. 32. Understand
 the Eco-
 system
  33. 33. 1 Understand
 the Eco-
 system
  34. 34. People Systems Processes Understand the Ecosystem Product Innovation Strategic Partnerships Sales Regional
 Teams Marketing Comms Go-To-
 Market Data & 
 Analytics Biz
 Ops
  35. 35. People Systems Processes Understand the Ecosystem Technology Product HR Recruiting Legal L&D Innovation Design Strategic Partnerships Finance Sales Comp Regional
 Teams Marketing Sourcing Risk Comms Corp
 Systems Go-To-
 Market Data & 
 Analytics Biz
 Ops
  36. 36. Think Big, 
 Start Small
  37. 37. Work from 
 Within Work from Within
  38. 38. Shared Priorities Embed Design Contact Awareness Work from Within Design in the Product Development Process
  39. 39. 01/Concept 02/POC (Lean) 03/Development (Dual Track Agile) 04/Release Experience
 Design
 Reviews Define Planning Review Retrospective Daily Standup Market Readiness Learn Build Measure Generate Design in the Product Development Process
  40. 40. Get Clear 
 on Motivation
  41. 41. 3 Get Clear 
 on Motivation
  42. 42. JOB TO
 BE DONE FUNCTIONAL
 ASPECT PERSONAL 
 DIMENSION SOCIAL
 DIMENSION EMOTIONAL
 ASPECT Know the humans Understand the context Make it personal Get Clear on Motivation Get Clear on Motivation
  43. 43. Know the humans Understand the context Make it personal Get Clear on Motivation JOB TO
 BE DONE FUNCTIONAL
 ASPECT PERSONAL 
 DIMENSION SOCIAL
 DIMENSION EMOTIONAL
 ASPECT
  44. 44. Pace 
 Yourself
  45. 45. Pace 
 Yourself
  46. 46. Make time and space Be bold, have patience Check in often (them, and you) Pace Yourself
  47. 47. Make time and space Be bold, have patience Check in often (them, and you) Pace Yourself
  48. 48. Empathy Understanding & Purpose
  49. 49. You Thank Purvi Shah

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