How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)
•
4 likes•2,058 views
Alissa Briggs: "How to Coach Enterprise Experimentation" Enterprise UX 2015 • May 14, 2015 • San Antonio, TX, USA http://enterpriseux.net
Recommended
Recommended
More Related Content
Viewers also liked
More from Rosenfeld Media
More from Rosenfeld Media (20)
Recently uploaded
Recently uploaded (20)
How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)
- 1. ENTERPRISE EXPERIMENTS HOW TO COACH Alissa Briggs UX Director, Brigade @alissadesigns
- 8. WAYS TO BE A GREAT EXPERIMENT COACH 3 @alissadesigns
- 10. CONCIERGE MECHANICAL TURK IMPOSTER JUDO DRY WALLET VIDEO TRAILER A/B TEST @alissadesigns
- 11. @alissadesigns
- 12. ? @alissadesigns
- 15. @alissadesigns
- 16. 1. IDEA Sharpie names onto faces Teach name memory trick Google Glasses app @alissadesigns Blinky name tags
- 17. 2. ASSUMPTIONS What assumptions have we made about customers & their world? @alissadesigns
- 18. 2. ASSUMPTIONS @alissadesigns The name memory trick will help people remember names.
- 19. 3. HYPOTHESES If we do _________, then __% of people will _____________ @alissadesigns
- 20. 3. HYPOTHESES If we teach a name memory trick, then 75% of people will remember a new person’s name @alissadesigns
- 21. 4. EXPERIMENT Cheapest + fastest way to validate our hypothesis @alissadesigns
- 22. 4. EXPERIMENT Teach a name memory trick to audience, then introduce them to someone new DESCRIPTION # of people who remember the name of the person they met METRICS @alissadesigns
- 23. Teach people a name memory trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who remember name @alissadesigns
- 26. @alissadesigns
- 28. @alissadesigns
- 30. Teach people a name memory trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who recall the name @alissadesigns
- 33. LOOK DATA IN THE FACE @alissadesigns
- 34. INVESTIGATE “WHY” LOOK DATA IN THE FACE @alissadesigns
- 35. PLAN THE NEXT EXPERIMENT INVESTIGATE “WHY” LOOK DATA IN THE FACE @alissadesigns
- 37. Teach people a name memory trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who recall the name @alissadesigns
- 39. GIVE AWAY THE ROLE @alissadesigns
- 40. UNCOVER OPPORTUNITY GIVE AWAY THE ROLE @alissadesigns
- 41. SHIFT COMPANY CULTURE UNCOVER OPPORTUNITY GIVE AWAY THE ROLE @alissadesigns
- 48. 1. PLAN TOGETHER 2. PUSH FORWARD 3. CATALYZE CHANGE BE A GREAT EXPERIMENT COACH @alissadesigns