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Rosemary Vaughan
Rosemary Vaughan
BusinessTechnology
1 of 9
Traditional to Internet Print collateral Press person Press releases Direct mail Newsletters Gatherings Events Advertising Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text chats/webinars Banner ads
Internet to Social Blogs Social Media NR Social Media Releases Microblogs RSS (real simple syndication) Social Networks Virtual World Events Social Ads Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Webinars Banner Ads
THE DIFFERENCE: Unlike traditional media advertising, followers on various social media platforms have a definitive value, based on historically collected data. A Social Media member or follower is not comparative to a ‘commercial viewer’, whereby it is mathematically anticipated that a very small percentage of those reached may possibly become customers. A Social Media member or follower statistically IS a customer , looking to be further informed on an experience or product that they have already been persuaded to consume.
[object Object],[object Object],Who’s Listening?
IDEAS HAVE MORE VALUE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s Easier to turn the ship around! ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],What is Being Said? Tweak & Monitor
[object Object],[object Object],[object Object],Other Tools
[object Object],[object Object],[object Object],Emerging Technologies Good Article on Event Apps

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Round table presentation

  • 1. Traditional to Internet Print collateral Press person Press releases Direct mail Newsletters Gatherings Events Advertising Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text chats/webinars Banner ads
  • 2. Internet to Social Blogs Social Media NR Social Media Releases Microblogs RSS (real simple syndication) Social Networks Virtual World Events Social Ads Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Webinars Banner Ads
  • 3. THE DIFFERENCE: Unlike traditional media advertising, followers on various social media platforms have a definitive value, based on historically collected data. A Social Media member or follower is not comparative to a ‘commercial viewer’, whereby it is mathematically anticipated that a very small percentage of those reached may possibly become customers. A Social Media member or follower statistically IS a customer , looking to be further informed on an experience or product that they have already been persuaded to consume.
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