3. Our ambition
Our ambition is to be the
most rewarding accountancy firm in the UK
for our clients, our people and our communities
4. What rewarding means to us
Rewarding to our:
Clients
Satisfaction, value for money,
service excellence, a sense of
partnership
People
Challenging roles, fulfilling and
stimulating work, vibrant and agile
working, quality of life
Firm
Engagement, commitment, loyalty,
productivity, strong culture of
feeling valued
Communities
Giving back, fundraising,
volunteering, sport and social,
positions of influence
5. A new culture…
• Adults not children
• Fewer rules
• Agile working
• Flexible working
• Consistency
• Diversity & inclusion
6. Underpinned by five new values
We think client
We put relationships at the heart
We have the courage to be different
We do the right thing
We work as one team
13. A few personal tips
• Refer to staff as people
• Break down the parent child culture approach to
management
• Abandon more rules in favour of common sense
• Use your next business anniversary to engage your
people
• Create a weekly internal blog to connect with your
people