PB Project 1: Exploring Your Personal Brand Completed: March 26, 2023

1. PERSONAL BRAND EXPLORATION
Rosalie Gerber
Project & Portfolio I: Week 1
March 3, 2023

2. Rosalie is known for her intuitive and visionary abilities in quickly
processing information to envision multiple possibilities and
outcomes.
• As a business consultant and coordinator for startups, she brings an
"out of the box" viewpoint to brainstorming sessions.
• With 28 years of homeschooling and testing educational products,
she has a unique understanding of child development.
• As a caregiver for her TBI survivor husband, she has extensive
knowledge of neural pathway reconstruction and development.
• Rosalie's
fi
rm faith provides her with strength and endurance to
weather any challenge.
She aims to launch an edutainment platform and RPG video game in
August 2025 by combining her skills and knowledge.
.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Chief Executive O
ffi
cer (CEO)
• Chief Creative O
ffi
cer
• Executive Director of Game Development (Chief, n.d.)(O*Net, n.d.)
BRAND ARCHETYPE - Rosalie is a Creative Maverick
(Putnam. n.d.) who takes calculated risks and challenges
traditional thinking to create revolutionary products.
• She can adapt and overcome high-pressure situations while
maintaining her creativity and imagination.
• She is an innovator who constantly learns new techniques
and technologies to improve her skills and abilities while
acknowledging and recognizing the talents in others.
• She excels when synergizing with other talented individuals
when working on projects.
• She can keep an optimistic attitude under intensely stressful
situations.
Chief Executive for Edutainment Industry
(Generation. n.d.)

4. Investors in Edutainment Technology
TARGET AUDIENCE
Aaref Hilaly
Outreach Plan:
• Reformat personal and company website with clear
branding and messaging preparatory for Aaref
Hilaly’s due diligence process.
• Contact Bain Capital Ventures and make an appointment
with Aaref for an investment presentation.
• Email contact thanking him for his time after initial
meeting. Then add him as contact on my di
ff
erent social
media.
Partner at Bain Capital
Ventures
(Hilaly. n.d.)
James P. Friel
Outreach Plan:
• Prepare investor presentation with necessary due
diligence and legal work completed on company.
• Contact James’ o
ffi
ce and make an appointment for a
presentation or ask Howard Lim for a personal
introduction.
• 24 hours after the initial meeting, send a thank you email
inquiring if he has more questions to start a dialog.
Founder and CEO at
JamesPFriel.com
(Friel. n.d.)
Howard A Lim
Outreach Plan:
• Prepare all legal work including Private Placement
Memorandum (PPM) for Howard’s due diligence for
investment.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
President at HOW Creative
(Lim. n.d.)

5. GOALS
Short Term: (August 2023)
• I will increase my brand awareness.
‣ KPI: Increase social media followers to 100 followers by June 30,
2023
• I will launch homeschooling lesson library.
‣ KPI: Launch the homeschooling lesson library by August 2023
with at least 100 lessons covering at least 10 di
ff
erent subjects.
Mid Term: (August 2024)
• I will launch homeschool record keeping app.
‣ KPI: Develop and
fi
nalize the design and features of the
homeschool record keeping app by December 2023, and
complete the coding and testing by June 2024. Conduct beta
testing and launch the app in the market by August 2024, and
achieve at least 10,000 downloads within the
fi
rst three
months.
Long Term: (August 2025)
• I will launch hybrid, open world, RPG edutainment game.
‣ KPI: Develop and
fi
nalize the game's storyline and character
designs by August 2023, complete the programming and testing
phases by August 2024, and launch the game in beta version by
August 2025, with at least 50,000 registered users actively
engaging with the game within the
fi
rst three months.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Project management
SOFT
HARD
Novice / Adept / Expert
Financial analysis and forecasting Novice / Adept / Expert
Adaptability and
fl
exibility Novice / Adept / Expert
Creativity and innovation Novice / Adept / Expert
Content creation and management
SOFT
HARD
Novice / Adept / Expert
Educational technology tools and platforms Novice / Adept / Expert
Creative problem-solving Novice / Adept / Expert
Positive attitude and work ethic Novice / Adept / Expert

7. I help Homeschooling families
educate future generations
by providing edutainment technologies that
makes learning a fun and unique adventure.
PROMISE

8. CREDENTIALS
Work Experience:
• CEO and Founder, President of the Board. VARWEE Inc. 2015 - Present
• Homeschooling Educator. 1996 - Present
• Neural Redevelopment Caregiver. 2015 - Present
• President of RJN Financial Group, 1996 - 2002
Education:
Certi
fi
cate of Completion
• 15 Secrets Successful People Know about Time Management - LinkedIn
Learning Certi
fi
cate of Completion - March 26, 2023
• Adobe Color Essential Training - LinkedIn Learning Certi
fi
cate of Completion
March 20, 2023
• Building a Portfolio with Adobe Portfolio - LinkedIn Learning Certi
fi
cate of
Completion - March 19, 2023
• Learning Adobe Fonts (Formerly Typekit) - LinkedIn Learning Certi
fi
cate of
Completion - March 21, 2023
• Get Ready for Generative AI - LinkedIn Learning Certi
fi
cate of Completion -
February 18, 2023
• Business Bene
fi
ts Realization Foundations - LinkedIn Learning Certi
fi
cate of
Completion - November 17, 2022
• Marketing: Customer Segmentation - LinkedIn Learning Certi
fi
cate of
Completion - October 12, 2022
Entertainment Business, B.S., Full Sail University - Graduation date: Nov. 2024
Awards:
• Caregiver of the Year Award - Saint Francis Hospital, Cape Girardeau,
MO, USA

9. COMPETITION
Olga Ruf-Fiedler
Industry Experience:
• CEO and Co-Founder, President of the Board, Clever Forever Education - May
2020 - Present (Ruf-Fiedler, n.d.)
• President CBBA-Europe (www.cbba-europe.eu) a EU advocacy organization. Jan
2018 – Present
• Savings and Pensions Leader EMEAISavings and Pensions Leader EMEAI. The
Dow Chemical Company 2016 - Jun 2020
• Member of the Advisory Board EVMTech AGEVMTech AGSep 2013 - Sep 2019
• Senior Executive Consultant, Variable Annuities- New Reinsurance Company Ltd.
(NewRe)New Reinsurance Company Ltd. (NewRe)Jan 2009 - Apr 2016
Education:
• Dr.rer.nat., Applied Mathematics -Humboldt-Universität zu BerlinHumboldt-
Universität zu Berlin
• Post Doc, Operations Research Rutgers University - NewarkRutgers University -
Newark
Leadership Experience:
• CEO
• Co-Founder
• President of the Board
Skills and Pro
fi
ciencies:
• New Business Development – 8 endorsements
• Business Analysis – 10 endorsements
• Product Marketing - 2 endorsements
Rosalie Gerber
Overall Online Presence:
• 500+ connections. Banner image does not look customized. She has a
professionalism of headshot. Pro
fi
le is very detailed. Not able to
fi
nd published
articles. No other social media is found. Their LinkedIn URL is not customized.
• Grade: Superior. 80 out of 100 (Ruf-Fiedler, n.d.)
Industry Experience:
• CEO and Founder, President of the Board. VARWEE Inc.
2015 - Present
• Homeschooling Educator. 1996 - Present
• Neural Redevelopment Caregiver. 2015 - Present
• President of RJN Financial Group, 1996 - 2002
Education:
• Entertainment Business BS - Full Sail University.
Graduating November 2024
Leadership Experience:
• CEO
• Founder
• Presedent
• Homeschool Co-op Board Member
Skills and Pro
fi
ciencies:
• New Business Development – 0 endorsements
• Business Analysis – 0 endorsements
• Product Marketing - 0 endorsements
Overall Online Presence:
• 33 connections. Banner image not customized. Does not have a professional
headshot. She has a detailed pro
fi
le, Currently no published articles. She is active
on other social media. HerLinkedIn URL is customized.
• Grade: Average. 50 out of 100
(Gerber. n.d.)

10. COMPETITION
Katrina Shmidl Rosalie Gerber
Industry Experience:
• CEO - Never Fade Trinkets, Texas, USA. 2022-Present
• Self-employed - Mercury Propulsion Imagery, Texas, USA. 2019-2022
• Camp Administrator - Texas State University, Texas, USA. May 2019-Aug
2020
• Security Forces - United States Air Force. 2010-2014
Education:
• Full Sail University - Computer Animation BS degree. 2021 - Present
• KMP Entertainment Advanced Master Writer Course. Certi
fi
cate, Creative
writing. 2021-2021
• KMP Entertainment Master Writer Course. Certi
fi
cate, Creative writing.
2020-2020
• Texas State University - Recreation Administration, Parks, Recreation and
Leisure Studies. 2017-2020
• Del Mar College. Business Administration. 2015-2017
•
Skills and Pro
fi
ciencies:
• Critical Thinking- 1 endorsements
• Leadership - 2 endorsements
• Creative Writing - 1 endorsements
Overall Online Presence:
• 88 Connections. 98 Followers. Banner image is customized. Headshot is not
professional. Pro
fi
le is very detailed. No published articles. Unknown active on
other social media. LinkedIn URL is not customized
• Grade: Average. 50 out of 100
(Shmidl. n.d.).
Industry Experience:
• CEO and Founder, President of the Board. VARWEE Inc.
20
• Homeschooling Educator. 1996 - Present
• Neural Redevelopment Caregiver. 2015 - Present
Education:
• Entertainment Business BS - Full Sail University.
Graduating November 2024
Leadership Experience:
• CEO
• Founder
• Homeschool Co-op Board Member
Skills and Pro
fi
ciencies:
• Critical Thinking- 0 endorsements
• Leadership - 0 endorsements
• Creative Writing - 0 endorsements
Overall Online Presence:
• 33 connections. Banner image not customized. Does not have a professional
headshot. She has a detailed pro
fi
le, Currently no published articles. She is active
on other social media. HerLinkedIn URL is customized.
• Grade: Average. 50 out of 100
(Gerber. n.d.)
Leadership Experience:
• CEO
• Camp Administrator

11. BRAND POSITION
For Investors who invest in future generation's
education, I provide creative, unique and
revolutionary edutainment technologies that
combines the bene
fi
t of neural development
with homeschooling because
I am the homeschooler of the future!
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• E3 Expo
‣ Jun 11 - 16, 2023 | os Angeles Convention Center
• Games for Change Festival
‣ July 18-20, 2023 | New York City, NY
• Play Make Learn
‣ July 20-21, 2023 | Madison, WI
Digital Marketing
• Primary Content: what type of content will you create and publish
online? Think about the di
ff
erent types of content that would coincide
with your brand archetype and temperament.
• Primary Tools: I will use various social networks such as Facebook,
Instagram, Twitter, and LinkedIn to promote our content. I will post at
least once a day, using a mix of formats such as short-form posts,
long-form articles, videos, and images.
• Website: My website will be a hub for all my digital marketing e
ff
orts,
where I will showcase my homeschooling products and services, blog
articles, and other resources. I will optimize the website for search
engines using relevant keywords and backlinks, which will help
me rank higher in search results and increase my online visibility.

13. PROFESSIONAL DEVELOPMENT
Mentor
A mentor with experience in both the education and entertainment
industries. This mentor should also have a strong understanding of
business development and marketing, as well as a passion for
innovative and engaging learning experiences. May 2023
Formal Education
Entertainment Business Bachelors of Science-Full Sail University-
graduating November 2024
Technical Skills
• Take Game Design course to address the gap in my Game
Development skill gap- LinkedIn, Apr 2023
• Take Designing Scenario-Based Learning course to address the gap
in my Curriculum Design skill gap - LinkedIn, June 2023
• Take Everyday Statistics course to address the gap in my Data
Analysis skill - LinkedIn, June 2023
Soft Skills
• Take E
ffi
cient Time Management course to address the gap in my
Time Management skill - LinkedIn, Apr 2023
• Take Develop Your Communication Skills and Interpersonal
In
fl
uence course to address the gap in my Communication skills -
LinkedIn, May 2023
• Take Professional Soft Skills Learning Pathway course to address the
gap in my Soft Skills set. - LinkedIn, July 2023

14. Rosalie Gerber
You know how traditional education can be in
fl
exible and fail
to meet the diverse learning needs of students? Well, what I do
is provide a hybrid, edutainment RPG video game that combines
traditional education with modern technologies and teaching methods to
create a personalized and engaging learning experience for students.
As a homeschooling parent, I have helped numerous other homeschooling families improve
their children's academic performance and social-emotional skills through our innovative
curriculum and interactive learning approach.
“

15. REFERENCES
Chief executives at my next move. My Next Move. (n.d.). Retrieved
March 5, 2023, from https://www.mynextmove.org/pro
fi
le/
summary/11-1011.00
Friel, J. P. (n.d.). James P. Friel - Austin, Texas, United States -
linkedin. Retrieved March 6, 2023, from https://
www.linkedin.com/in/jamespfriel
Generation, V. (n.d.). Futuristic Classroom, little children study
with high tech equipment.... iStock. Retrieved March 5, 2023, from
https://www.istockphoto.com/vector/smart-spaces-concept-
vector-illustration-gm1168012313-322340041
Gerber, R. (n.d.). Rosalie Gerber - Founder - Varwee, inc | linkedin.
Retrieved March 6, 2023, from https://www.linkedin.com/in/
rosalie-gerber-400b95197
Hilaly, A. (n.d.). Aaref Hilaly - partner - bain capital ventures |
linkedin. Retrieved March 6, 2023, from https://
www.linkedin.com/in/aare
fh
ilaly
Lim, H. (n.d.). Howard a LIM - Los Angeles metropolitan area -
linkedin. Retrieved March 6, 2023, from https://
www.linkedin.com/in/howcreative
O*Net interest pro
fi
ler: Career list at my next move. My Next Move.
(n.d.). Retrieved March 5, 2023, from https://
www.mynextmove.org/explore/ip-print?
t=o&z=5&i=151121142414
Putnam, K. (April 13, 2022). Creator brand Archetype - Kaye
Putnam: Psychology brand strategy. Kaye Putnam | Psychology
Driven Brand Strategist. Retrieved March 1, 2023, from https://
www.kayeputnam.com/brand-archetype-creator/
Putnam, K. (April 13, 2022). Maverick brand Archetype - Kaye
Putnam: Psychology brand strategy. Kaye Putnam | Psychology
Driven Brand Strategist. Retrieved March 5, 2023, from https://
www.kayeputnam.com/brand-archetype-maverick/
Gerber, R. (n.d.). Rosalie Gerber | professional pro
fi
le ... Retrieved
March 26, 2023, from https://www.linkedin.com/in/rosalie-
gerber/
Ruf-Fiedler, O. (n.d.). Olga Ruf-Fiedler – CEO and Co-Founder,
president of the board – clever ... Retrieved March 6, 2023, from
https://ch.linkedin.com/in/olga-ruf-
fi
edler-82a1528
Shmidl, K. (n.d.). Katrina Shmidl - Chief executive o
ffi
cer - never
fade trinkets™ | linkedin. Retrieved March 26, 2023, from https://
www.linkedin.com/in/katrina-shmidl-555502162