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How	
  to	
  create	
  a	
  logo	
  
Rosa	
  Rubió	
  /	
  Com360	
  
Lleida	
  28/01/2014	
  
	
  
Logo	
  Quiz	
  
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
5	
  principles	
  of	
  effec@ve	
  logo	
  design	
  

Simple	
  
5	
  principles	
  of	
  effec@ve	
  logo	
  design	
  

Simple	
  

Memorable	
  
5	
  principles	
  of	
  effec@ve	
  logo	
  design	
  
Simple	
  

Memorable	
  

Timeless	
  
5	
  principles	
  of	
  effec@ve	
  logo	
  design	
  
Simple	
  

Memorable	
  

Timeless	
  

Versa@le/	
  
Flexible	
  
5	
  principles	
  of	
  effec@ve	
  logo	
  design	
  

Simple	
  

Memorable	
  

Versa@le/	
  
Flexible	
  

Timeless	
  

Relevant/
Appropiate	
  
Step1:	
  	
  
QUESTIONS	
  TO	
  ASK	
  	
  
BEFORE	
  
DESIGNING	
  THE	
  LOGO	
  
BASIC	
  INFORMATION	
  

•  Company	
  name	
  
•  What	
  word(s)	
  /	
  leTer(s)	
  /	
  icon	
  should	
  be	
  
included	
  in	
  the	
  logo?	
  
Types	
  of	
  logos	
  

Iconic	
  
Logotype	
  
Combina@on	
  
marks	
  
Step1:	
  QuesEons	
  
•  What	
  are	
  the	
  values	
  or	
  mission?	
  
•  Who	
  are	
  your	
  viewers/readers/customers?	
  
Who	
  will	
  see	
  your	
  logo?	
  Who	
  is	
  it	
  aimed	
  at?	
  
•  Who	
  is	
  your	
  compe@@on?	
  How	
  are	
  you	
  
different	
  from	
  them?	
  
How to create a logo
Step1:	
  QuesEons	
  
•  Is	
  there	
  something	
  specific	
  the	
  viewer	
  should	
  
remember	
  about	
  the	
  company/ins@tu@on/
service/product	
  aYer	
  seeing	
  the	
  logo?	
  
Step2:	
  Word	
  graph	
  
Lleida	
  
Lleida	
  
Seu	
  Vella	
  

Lleida	
  
Seu	
  Vella	
  

Lleida	
  
River	
  Segre	
  
weather	
  
fog	
  

Seu	
  Vella	
  

Lleida	
  

snails	
  

Airport	
  
brown	
  

fruit	
  
walking	
  
River	
  Segre	
  
weather	
  
fog	
  

Seu	
  Vella	
  

Lleida	
  

snails	
  

Airport	
  
brown	
  

fruit	
  
walking	
  
San	
  Miguel	
  
weather	
  
fog	
  

River	
  Segre	
  
Seu	
  Vella	
  

Lleida	
  

snails	
  

Airport	
  
brown	
  

fruit	
  
walking	
  
Step3:	
  which	
  font	
  and	
  colors?	
  
Fonts	
  
•  Hi, I’m Rosa and I’m four years old

•  Hi, I’m Rosa and brides love me
•  Hi, I’m Rosa and I’m WANTED
•  HI, I’M ROSA AND I’D LIKE TO BE PETER
Fonts	
  

• Lleida
• LLEIDA
• Lleida
•  Lleida

• Lleida
• Lleida
• Lleida
• Lleida
Colors	
  
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
Step4:	
  Design	
  phase	
  
How to create a logo
How to create a logo
How to create a logo
Lleida	
  
How to create a logo
How to create a logo
How to create a logo
How to create a logo
How to create a logo
Step5:Final	
  concepts	
  
Final	
  concepts	
  
•  Redefine	
  your	
  designs	
  
•  Once	
  you’re	
  happy	
  with	
  your	
  logo,	
  show	
  it	
  to	
  
your	
  target	
  audience	
  and	
  get	
  some	
  feed	
  back	
  
The	
  value	
  of	
  a	
  good	
  logo	
  can	
  be	
  
immense.	
  	
  
The	
  @me	
  taken	
  to	
  capture	
  and	
  hold	
  
your	
  crea@ve	
  thoughts	
  in	
  the	
  logo	
  
design	
  process	
  is	
  @me	
  well	
  spent	
  
Thanks	
  
rosa@com360.cat	
  
@_Com360	
  

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