2. THE ASSIGNMENT
Original beer brand
Full packaging
Logos
Slogan
3 print advertisements
30-second commercial storyboard
Guerrilla campaign
Social media calendar
7. THE TARGET
Meet Kayla. She’s a 22-year-
old aspiring writer and recent
college graduate from
Bellingham, Washington,
and she’s ready to take on
the world. As much as she
loves her hometown and the
beautiful greenery that
surrounds it, she’s ready to
move to a trendy, young city
like Seattle or Portland and
kick-start her career. She
loves taking hikes through
the mountains, maintaining
the plants around her
apartment, and driving her
mid-00s Toyota Prius around
town.
She tries to buy from her local
farmer’s market as much as she
can (budget willing) and can be
found most nights hanging out
in her local coffee shop, either
reading, writing, or performing
at the open mic with her guitar.
She has an appreciation for fine
art and music, and went on a
handful of study abroad trips in
college. She likes having fun
with her friends but not too
much fun; she’s not crazy about
getting drunk at parties and
when she drinks, she rarely
wants more than a moderate
buzz. She’s ready to be bold as
she enters the adult world, but
she also wants to be
responsible whilst doing so.
26. STORYBOARD
CUT TO A COUCH:
Man sits down and immediately
opens the bottle.
GREEN SMOKE FILLS SCREEN:
Greenie the Genie appears.
Man: “Oh my, you’re a..”
Greenie cuts man off: “I’m Greenie
the genie, it rhymes what do you
want?”
Man: “Oh ok, I want to fall in love.”
Greenie: *Disappointedly sighs and
snaps.*
GREEN SMOKE FILLS SCREEN
27. STORYBOARD
SMOKE DISAPPEARS.
GREENIE AND THE MAN ARE
STANDING ON A WATERFALL:
Man: “Wow. Wait but how is this
falling love?”
Greenie: “Like this.”
GREENIE PUSHES MAN.
OFF CAMERA, MAN SCREAMS,
SPLASHES, WOOS.
Greenie: “They always love it.”
GREEN SMOKE FILLS SCREEN
28. STORYBOARD
SMOKE DISAPPEARS.
WIDE SHOT OF WATERFALL WITH
BOTTLE IN FOCUS.
ZOOM IN ON BOTTLE:
Greenie Voiceover: “Unexpectedly
good. Grunhaus: let good in.”
OUT OF SHOT:
Man: “Wait how do I get home?”
32. DIGITAL STRATEGY
TO CREATE AWARENESS WITH RELEVANT
AND ENGAGING CONTENT THAT CONNECTS
grünHAUS’S GREAT TASTE WITH
SUSTAINABLE DESIGN.
33. Who’s on Facebook?
1 Billion+ users
- 72% of adult internet users.
- 77% of women and 66% of men internet users.
- 82% of 18-29 year old and 79% of 30-49 year old internet
users
Hashtag: #LetGrooveIn, #WOW (Words Of Wisdom)
34. Who’s on Twitter?
Real Time Newsies
320 Million+ users
- 23% of all Internet users.
- 21% of women and 25% of men internet users.
- 32% of 18-29 year old and 29% of 30-49 year old internet users
Hashtags: #LetGoodIn, #newgrunhauseffect, #LetGrooveIn,
35. Who’s on Instagram?
Artists
400+ Million users
- 28% of all Internet users.
- 31% of women and 24% of men internet users.
- 55% of 18-29 year old and 28% of 30-49 year old internet users
Hashtags: #LetGoodIn, #newgrunhauseffect, #LetGrooveIn, #WOW
36. Who’s on Pinterest?
Women
170+ Million users
- 31% of all Internet users.
- 44% of women and 16% of men internet users.
- 37% of 18-29 year old and 36% of 30-49 year old internet
users
37. Who’s on Snapchat?
Youthful
200+ Million users
- 45% of Snapchat users are aged 18 - 24
- 26% are aged 25 - 34
- 13% are 35 - 44
Snapchat
49. THE ASSIGNMENT
Original beer brand
Full packaging
Logos
Slogan
3 print advertisements
30-second commercial storyboard
Guerrilla campaign
Social media calendar
54. THE TARGET
Meet Kayla. She’s a 22-year-
old aspiring writer and recent
college graduate from
Bellingham, Washington,
and she’s ready to take on
the world. As much as she
loves her hometown and the
beautiful greenery that
surrounds it, she’s ready to
move to a trendy, young city
like Seattle or Portland and
kick-start her career. She
loves taking hikes through
the mountains, maintaining
the plants around her
apartment, and driving her
mid-00s Toyota Prius around
town.
She tries to buy from her local
farmer’s market as much as she
can (budget willing) and can be
found most nights hanging out
in her local coffee shop, either
reading, writing, or performing
at the open mic with her guitar.
She has an appreciation for fine
art and music, and went on a
handful of study abroad trips in
college. She likes having fun
with her friends but not too
much fun; she’s not crazy about
getting drunk at parties and
when she drinks, she rarely
wants more than a moderate
buzz. She’s ready to be bold as
she enters the adult world, but
she also wants to be
responsible whilst doing so.
73. STORYBOARD
CUT TO A COUCH:
Man sits down and immediately
opens the bottle.
GREEN SMOKE FILLS SCREEN:
Greenie the Genie appears.
Man: “Oh my, you’re a..”
Greenie cuts man off: “I’m Greenie
the genie, it rhymes what do you
want?”
Man: “Oh ok, I want to fall in love.”
Greenie: *Disappointedly sighs and
snaps.*
GREEN SMOKE FILLS SCREEN
74. STORYBOARD
SMOKE DISAPPEARS.
GREENIE AND THE MAN ARE
STANDING ON A WATERFALL:
Man: “Wow. Wait but how is this
falling love?”
Greenie: “Like this.”
GREENIE PUSHES MAN.
OFF CAMERA, MAN SCREAMS,
SPLASHES, WOOS.
Greenie: “They always love it.”
GREEN SMOKE FILLS SCREEN
75. STORYBOARD
SMOKE DISAPPEARS.
WIDE SHOT OF WATERFALL WITH
BOTTLE IN FOCUS.
ZOOM IN ON BOTTLE:
Greenie Voiceover: “Unexpectedly
good. Grunhaus: let good in.”
OUT OF SHOT:
Man: “Wait how do I get home?”
79. DIGITAL STRATEGY
TO CREATE AWARENESS WITH RELEVANT
AND ENGAGING CONTENT THAT CONNECTS
grünHAUS’S GREAT TASTE WITH
SUSTAINABLE DESIGN.
80. Who’s on Facebook?
1 Billion+ users
- 72% of adult internet users.
- 77% of women and 66% of men internet users.
- 82% of 18-29 year old and 79% of 30-49 year old internet
users
Hashtag: #LetGrooveIn, #WOW (Words Of Wisdom)
81. Who’s on Twitter?
Real Time Newsies
320 Million+ users
- 23% of all Internet users.
- 21% of women and 25% of men internet users.
- 32% of 18-29 year old and 29% of 30-49 year old internet users
Hashtags: #LetGoodIn, #newgrunhauseffect, #LetGrooveIn,
82. Who’s on Instagram?
Artists
400+ Million users
- 28% of all Internet users.
- 31% of women and 24% of men internet users.
- 55% of 18-29 year old and 28% of 30-49 year old internet users
Hashtags: #LetGoodIn, #newgrunhauseffect, #LetGrooveIn, #WOW
83. Who’s on Pinterest?
Women
170+ Million users
- 31% of all Internet users.
- 44% of women and 16% of men internet users.
- 37% of 18-29 year old and 36% of 30-49 year old internet
users
84. Who’s on Snapchat?
Youthful
200+ Million users
- 45% of Snapchat users are aged 18 - 24
- 26% are aged 25 - 34
- 13% are 35 - 44
Snapchat
I’m going to introduce Facebook first. We chose this platform because they have a large female audience.
We will use the hashtags, _________
However, we will also use Facebook to promote the GrunGROOVE Festival held on Earth Day. It’s an arts and music festival featuring new artists. Proceeds will go towards local communities or to preserve natural habitats.
Specifically a Spotify playlist that features music from this year’s GrunGROOVE lineup
I’m going to introduce Facebook first. We chose this platform because they have a large female audience.
We will use the hashtags, _________
However, we will also use Facebook to promote the GrunGROOVE Festival held on Earth Day. It’s an arts and music festival featuring new artists. Proceeds will go towards local communities or to preserve natural habitats.
Specifically a Spotify playlist that features music from this year’s GrunGROOVE lineup
