Fox News & Public Relations Experts with Ronn Torossian CEO of 5WPR

1. Fox News & Public Relations
Experts
By 5W Public Relations
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2. About 5W Public Relations
5W Public Relations is headquartered in New York, with an office in Los Angeles.
Named to the Inc. 500 list of fastest growing companies, 5WPR is one of the 25 largest
Public Relations firms in the U.S. Founded in 2003, and named the nation's fastest
growing PR agency three years in a row, we are an aggressive full-service
communications firm with core competencies in all aspects of public relations.
Our expertise encompasses a variety of practice areas, including corporate
communications, technology marketing, consumer products, sports PR, entertainment
publicity, beauty PR, fashion PR, lifestyle PR, digital media, healthcare, crisis PR,
public affairs/government relations, and special events. A results-driven
communications firm, we attribute our success to the relationships we have with
members of the media, including reporters, columnists, editors, bookers and
producers, daily newspapers, magazines, consumer publications, business
publications, wire news services, bloggers, new media outlets, radio and international
media.
5W Public Relations is hiring PR professionals at every level. Do you know someone
that would be a fit? Reply to this email with a copy of the resume or email
careers@5wpr.com
For more information, please visit:
http://www.5wpr.com/about5wpr/prjobsprcareers.cfm
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3. 5W Public Relations provides full-service solutions from
strategic planning to execution
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4. “There is no question that the new Sony ad is using a Pippa Middleton
lookalike. In today’s crowded advertising environment, the more attention
the better, and utilizing a celebrity look-alike means added exposure and
eyeballs,” Ronn Torossian, CEO of 5WPR and author of PR Book “For
Immediate Release.” “Creating an ad with a Pippa lookalike means a ton of
free media – via news stories, digital media and increased consumer buzz,”
Ronn Torossian added.
Read more: http://www.foxnews.com/entertainment/2012/04/09/pippa-middleton-lookalike-raises-eyebrows-in-new-
sony-pider-man-campaign/#ixzz21lZ0ayGz
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5. “Like them or not, America is fascinated with the Kardashian family, and it is
only natural that Oprah would appear with a younger celebrity brand. The
facts are that the Kardashians garner regular impressive ratings for E! and
Oprah needs to do anything she can to attract ratings for her far less
successful network,” Ronn Torossian, CEO of 5WPR and author of the PR
book “For Immediate Release.” “Oprah isn’t on a major network anymore,
and anything she can do on-air to attract increased media attention could
help spark audience numbers. Kim too is a mega-marketer, and she will push
the Oprah relationship widely. ”
Read more: http://www.foxnews.com/entertainment/2012/06/29/oprah-to-appear-on-keeping-up-with-kardashians- 5
in-what-critics-call-risky/

6. Ronn Torossian, CEO & President of 5WPR, said that the entertainment
industry’s short-term memory will most likely work in Hanks’s favor. “Some
studios may at first be hesitant to jump on a project with Mr. Hanks, but the
beauty about the media industry, especially Hollywood, is that everyone has
a short memory, and his overall body of work speaks volume in the long-run,”
Ronn Torossian added. “Hollywood loves a compelling comeback story.”
Read more: http://www.foxnews.com/entertainment/2011/07/08/has-tom-hanks-lost-his-box-office-touch/
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7. "Nicki Minaj was clearly aiming for shock value and mass PR, and she
succeeded. With big ideas and shock value comes big opportunity, but also
backlash," Ronn Torossian, CEO of 5WPR told FOX411’s Pop Tarts column.
"She has to be aware of possible alienation from some of current fans, who
take religion and spiritually seriously.“
Read more: http://www.foxnews.com/entertainment/2012/02/14/experts-say-nicki-minaj-could-lose-fans-from-
grammy-performance-singer-couldnt/
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8. “Other than Eva Longoria, the other women simply don’t have as strong off-
screen personas," Ronn Torossian, CEO of PR agency 5WPR and author of
“For Immediate Release,” told FOX411’s Pop Tarts column. "There is no
question that she is the strongest brand. She has great charisma, is beautiful
and is clearly driven to do much more.”
Read more: http://www.foxnews.com/entertainment/2012/05/04/which-stars-post-desperate-housewives-career-will-
be-most-desperate/
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9. “While this is a tragic incident, Batman is eternal and its box office
performance won’t be affected by the shooting. While it is interesting that
marketers in Finland have temporarily suspended marketing the movie, I
would venture in a few days all will be back to normal,” said PR expert Ronn
Torossian, CEO of New York firm 5WPR. “Long term, people won’t associate
this shooting with Batman.”
Read more: http://www.foxnews.com/entertainment/2012/07/20/colorado-theater-massacre-could-hurt-dark-knight-
rises-at-box-office-experts/ 9

10. Ronn Torossian, CEO of 5WPR and author of the PR book “For Immediate Release,”
noted that while the salacious affair will likely have an adverse effect on Stewart’s
career, the impassioned "Twilight" fan base will ensure that box office attendance still
thrives come November.
“They undoubtedly have contract provisions which will require them to promote the
movie and do interviews,” he added. “I am sure they will do so without any public
confrontations. And Stewart has already started addressing the rumors, so in three
months, it won’t be as intense a public issue.”
Read more: http://www.foxnews.com/entertainment/2012/08/02/breaking-dawn-dilemma-films-promotion-could- 10
suffer-post-kristen-stewart/#ixzz22PGFp2Zr