Roman_Wood_UCLAx_UX1_Project 2014

In 2014, I enrolled in a 12 week intensive UX Design course at
UCLAx. The course introduced me to the latest tools, techniques,
and methodologies used by leading agencies and enterprises to
develop world-class user experiences. My assignment was to choose
a website that I thought had user experience issues and use the
UX research and design methods learned in class to redesign the
website. My chosen website was ReserveAmerica.com, an outdoor
recreational booking site that includes parks and recreational
facilities across North America. My main focus was to redesign the
booking process, but during the project I found myself redesigning
other elements of the website as well. In this project, I utilized
methods and strategies such as market research and analysis, user
personas, mental models, information architecture, wireframes,
prototyping, and usability testing. This is my final project submitted
at the end of the twelve week course.
User Experience Design I UCLA Extension
Project:
The UX Redesign of Reservation.gov
Overview
by: Roman La’Voy Wood
Summer 2014

Competition Community
Visual appeal
and Usability
Social Network
Presence
License
and Permits
Content
/Blog
Mobile
App
Pictures
& Videos
Nation-wide
Coverage
Promotions and
Campaigns
Recreation.gov
Camping.com
KOA.com
There are no forums or
comment boards.
Many reviews
included on this site,
and they use a five
star rating system.
The most reviews
included of all the
competitive sites.
There is good activity
on this site.
KOA has a vibrant
community, and blogs
written by campers are
plentiful on this site.
There are comment
sections included on all
the blogs, and some
blogs have more dialog
than others, but overall
not as much as there as
there one would assume
to be. They do present
themselves as a strong
community of campers
and travelers, which is
very appealing.
Overall, there was a
nice look to the site but
booking was
confusing. There is a
lot of information and
options jumbled
together on the site.
The site looked very
rigid and sterile. There
is too much content on
the homepage, which
made the experience
of searching for a
campsite feel
overwhelming.
The site uses bold and
friendly colors. The site
is very user friendly,
and it is very easy to
locate a campground,
especially with the use
of it's interactive map.
Yes: Facebook,
Twitter, Instagram,
Youtube
No social networks
Yes. Facebook,
Twitter, Instagram,
Youtube
Only camping
related permits.
No license or
permits offered.
Their blog is very active
with tons of content,
includuing a collection
of videos and photos to
go along with blogs.
They have sections on
cooking outdoors,
recipes, travel tips,
motorsports, family fun,
camping with pets,
green eco friendly
camping, RV'ing,
gadgets, kiaking,
cabins and more. There
are also many blogs
and stories from
campers. KOA markets
themselves as a
community of campers
and travelers.
They have blogs and
reviews that focus on
recreational activities
in major cities. They
have a collection of
trip ideas for many of
the major cities.
There is a lot of
wildlife information
and history on US
forest with lots of
interesting facts.
They have a wide
vareity of articles
and information on
all outdoors and
traveling subjects.
They have a lot of
“Top 10” national
park stories and
reviews.
There is a vibrant
blog community on
this site.
No app.
No app.
Yes. They have
a KOA app.
They have
mostly stock
photos on the
site, very few
photos of the
actual camp
sites and camp
grounds.
There are
primarily stock
photos on the
home page. When
the campground
search is done, a
list is brought up.
When clicked into,
there are a lot of
photos for each
site shared by
user/campers.
Yes. There are
tons of pictures
and videos that
include both
professional
stock photos
and videos,
and personal
photos and
videos
submitted by
customers.
Yes. It is covers
the U.S.
Yes. It is covers
the U.S. and
Canada.
Yes, covers the
U.S. and
Canada.
They are pushing
their Annual Federal
Recreation Pass.
They have a small
section on the
homepage seeking
for volunteers.
No ads or
campaigns.
They have a variety of
promotions and campaigns
included on this site,
specifically a promotion
section for members to
receive 10% off. Other
promotions include Cruise
America discounts, a spin to
win giveaway, RV
giveaways, a value card
reward program, and a
share your photo or video
campaign. They also have
teamed up to promote
companies that offer travel
insurance, camping supply,
camping magazine and
more. They are also
advertising their KOA
volunteer program which
include perks.
Roman Wood - Wk 01 - Competitive Analysis UCLA Extension | User Experience 1

Roman Wood - Wk 02 - User Interviews UCLA Extension | User Experience 1
Name: Paloma
Age: 28
Gender: Female
Target info:
Paloma is a full time working mother and wife. Works at a hospital as a application specialist. Very
health conscious, lives in the big city, but grew up in Canada being near nature. Hates feeling
trapped and really wants her child to experience being outdoors as she once did. Loves animals,
s'mores and lakes. She walks around her apartment barefooted.
Name: Sandy
Age: 24
Gender: Male
Target info:
Young single guy, fresh out of college and into the working world. He’s a designer, working long
days in the office. Lives in the city. Makes a good living but needs a little motivation to go outdoors.
He would like to be more health conscious but needs a little help getting there. He had a strong
connection to the outdoors during his younger years when he went to camp. Those were the most
memorable times for him and he is often seeking ways to reconnect with that type of inspirational
experience in nature as a working adult. He also teaches at a youth organization.
Name: Zohan
Age: 30
Gender: Male
Target info:
He’s a dad and husband. He’s runs a recording studio in the city. Records music all day, deals with
some of the biggest egos around. Always seeking ways to break away from it now and then. He
makes his own beer. He’s a very spiritual guy, often taking late night walks after sessions to break
away. Being around big egos, music gear and technology, he is very passionate about taking time to
completely unplug from the world. Camping in a ‘roughing it out’ fashion is his prefered method to
detach.
How often do you go camping?
PALOMA: I have not been in a while, but would like to go camping once a month in the summer!
SANDY: Maybe once a year. Ideally I would like to go about 3 times a year.
ZOHAN: Several times a year.
Do you usually reserve camping spots? If so, how do you? Is this your
preference?
PALOMA: I have never reserved a camping spot because usually someone else in my camping
group does that job. IfI were to do it I would only do it online or in a mobile app.
SANDY: Office in person.
ZOHAN: Yes I usually reserve a spot since California does not offer a lot of options for non
reservation camping spots. I book online, using the government booking site.
Do you use tents, cabins, RV’s, or car camping?
PALOMA: Tents
SANDY: In California, car camping and cabins because I find that it is hard to find camping
spots that are not car camping.
ZOHAN: Tents
What other outdoor activities do you do that requires reservations,
permits or license, and how often do you do them?
PALOMA: Hiking, and walking in State Parks.
SANDY: Kayaking, snowboarding
ZOHAN: Fishing, Shooting, Snow Boarding
What are factors that would persuade you away from making reservations
to camp?
PALOMA: Poor booking system has been the major factor. The system is never clear about what
type of site I am booking, and when it will be available. They have very limited pictures, and the
maps are always really hard to understand. If it takes too long and the website does not
answer all of my questions then I would likely abandon the reservation.
SANDY: Cost. Over crowded sites. Bad reviews.
ZOHAN: Poor website management: bad pictures, inaccurate descriptions, etc...
What has been your experience booking a campsite online, and what site
do you use to book?
PALOMA: I have had a terrible experience booking campsites online. I usually just give up in the
middle of it, since it is so overwhelming and hard to know what sites are out there, and what is
available. The one that I find the worst is ReserveAmerica
SANDY: I have never done it.
ZOHAN: I don't book online because of poorly designed web pages. I book in person or over the
phone.
What tool do you use to find campsites?
PALOMA: I have not done it. But I would use Google maps to find the location of various camping
sites.
SANDY: I use google and Yelp.
ZOHAN: Friends, word of mouth.
What would make finding and booking campsites easier for you?
PALOMA: An easy website and app that allowed me to search for all different types of sites
would be really helpful, something with maps, pictures, detailed information about the site,
and a really easy interface to book the site would be amazing to have!
SANDY: A widely known, trusted, site like: cheapcaribbean.com, hotels.com,
www.expedia.com/vacation-packages
ZOHAN: It would need to be online or in an app and have many photos, rating, customer input
and all relevant booking info (hours, price, nearby amenities, etc...).
My interviewees desire to go camping at least once a year, and for those who do go once a
year, they hope to go more often than they already do. They usually go in groups or as a
family. They book their campsites primarily on a website or by phone, but they all would
prefer to do it via website or mobile app. Tents are the preferred form of camping, with car
camping and cabins next in line because finding tent-only camping lots seems to be difficult
for them. Besides camping, the users also make reservations for outdoor activities like
snowboarding, kayaking, fishing, shooting and hiking. Poor websites, lack of photos, and
information on campsites are the primary factors that persuade them away from making
reservations. Cost, overcrowded campgrounds, and bad reviews are secondary. Two of the
users have had many bad experiences booking a campsite online, while the othesr prefer to
call in over the phone. They all use Google Maps, Yelp and word of mouth
recommendations from friends to find good camping sites. All of the users agree that a
clear, simple, and easy to use website or mobile application would make finding a campsite
easier for them. They all expressed the desire for interactive maps, lots of photos, and
detailed reviews. The site they wish for would be very trustworthy like other major travel
booking sites.
REPRESENTATIVES FOR TARGET DEMOGRAPHIC
SURVEY Q&A
SUMMARY

Roman Wood - Wk 02 - Market Research UCLA Extension | User Experience 1
43
56
34%
31%
29%
56% of all campers are male and 43% female.
AGE GROUPS OF CAMPERSDEMOGRAPHICS
MOST POPULAR CAMPING REGIONS
25 - 44 years of age
45 + years of age
18-24 years of age
SOURCE: "Outdoor Recreation Research Participation 2014 Topline." Outdoor Recreation Research Participation 2014 Topline (2014): 1-7. Jan. 2014. Web.
NC, SC,VA, MD,WV, GA, FL
The Atlantic NE and SE regions
are second in number of
participants.
OR,WA, CA
The Pacific NW and SW
regions are home to the
most campers.
16.9%
18.9%

AVERAGE CAMPERS HOUSEHOLD INCOME
$50 - 75K $76 - 100K +$50K - BELOW
24.7
%
24.9
%
35
%
MOTIVATIONS AND BARRIERS
Friends and parents are the most
inﬂuential in introducing campers
to outdoor activities.
Fun and relaxation are the top two
reasons cited by campers for
participation in outdoor activities.
A lack of time is the number one
reason camping participants don't
get out more often.
A lack of interest and a lack of
money for equipment are also
reasons.
NOMoney Interest gear
70% of camping is
done with friends!

86%
33%
30%
26%
24%
11%
8%
2%
Tent
Cabin
Backpacking
Car Camping
R.V.
Backyard Camping
Under the Stars
Yurts
MOST
POPULAR
FORMS OF
CAMPING
These numbers add up to more
than 100 percent because many
participants took more than one
kind of camping trip.

Roman Wood - Wk 02 - Personas UCLA Extension | User Experience 1
TAG LINE: Organic outdoor mom
AGE: 28
LOCATION: Miami, FL
OCCUPATION: Media Marketing
FAMILY STATUS: Married with one kid
INCOME: 75k
FAV TV GENRES: Drama, action, comedy
INTERNET USE: Mobile, Desktop
MOBILE DEVICE: iPhone 5C
“Hi! My name is Paloma, I’m 28 years old, born and raised in Maskoka, Ontario,
Canada. I’m happily married and we have a little girl. I work in the city, but make an
effort to be outdoors at much as possible. It is really important that our baby has a
strong sense of nature. I prefer to give her all wooden toys rather than plastic. Sadly
kids grow up so detached from nature, they have no idea where their food and mate-
rials come from. I think going camping really helps to reconnect people to the earth.
We try to go every couple months over a weekend. Our baby loves to watch the
camp ﬁre.”
WHY CAMPING IS IMPORTANT TO ME?:
Fresh air, reconnecting with nature and taking a break from city life is great for build-
ing a healthy family.
PLACES YOU'LL FIND ME:
Trader Joe's, Whole Foods, local parks and the beach.
MY MEDIA HABITS:
Instagram, Pinterest, mommy blogs
MEDIA DEVICES I OWN:
I own a iMac, iPhone 5C, Macbook Pro
MY ATTITUDE TOWARDS TECHNOLOGY: I love it when I’m working, hate it when
I’m home. I prefer my child to be around all natural wood toys. I don't even want her
looking at any screens until she gets to the age where she can understand what it is.
ATTITUDE TOWARDS ADVERTISING: I love it if it sells me stuff I’m interested in.
SHOPPING BEHAVIOR: I love to shop using Amazon Prime. Almost everything
besides grocery's is from Amazon Prime.
Paloma
PERSONA 1

Sandy
TAG LINE: Silicon Beach Bum
AGE: 24
LOCATION: Chicago, IL.
OCCUPATION: Industrial Designer
FAMILY STATUS: Single
INCOME: 55k
FAV TV GENRES: Documentary, Sci-Fi, Historical Fiction
INTERNET USE: Mobile, Desktop, Tablet
MOBILE DEVICE: Windows Phone
“I’m Sandy, 25 years old, born and raised in Chicago, IL. I love to travel when
my work permits me. I really enjoy my job as a designer, sometimes it can be
hard work. I’m a dreamer, so sometimes I need a little push to get out of my
lazy dream zone. The outdoors has always helped me to clear my mind and I
usually function much better at work after a nice camping trip. The problem is I
need the motivation, the slightest thing at times can have me give up on
spending time in the woods.”
WHY CAMPING IS IMPORTANT TO ME?: It helps me clear my mind so I can
be more productive at my job.
Dodger Games, Tech Meet-ups, Irish Pub
MY MEDIA HABITS:
Twitter, WhatsApp, Google+, Meetup.com
Windows Phone, Windows Tablet, Alienware Laptop
MY ATTITUDE TOWARDS TECHNOLOGY: I think technology can really
improve a persons life, in regards to communication, planning, education and
networking. It can also be a problem if we cant seem to function without it. I
like to try and keep and balanced use of technology.
ATTITUDE TOWARDS ADVERTISING: I don't mind a little advertising her and
there. I do think that a product or service should be of great quality so that it
primarily sells itself. Dumping tons of money and energy into selling a crap
product bothers me, but I do enjoy a entertaining ad every-now and then. The
Super Bowl half-time ads are my favorite.
SHOPPING BEHAVIOR: I prefer to shop locally for my produce and home
essentials. Rarely do I go and splurge on something for myself. I usually only
buy when I need it. I do like to buy nice gifts for my friends and family. I only
shop on-line for things I cant ﬁnd locally.
PERSONA 2

Zohan
TAG LINE: A no bullshit Zen Hipster Musician
AGE: 34
LOCATION: Los Angeles, CA
OCCUPATION: Music Producer, Bass Player and Artist
FAMILY STATUS: Married with 3 kids
INCOME: 100k
FAV TV GENRES: Action, High Fantasy, Conspiracy Drama
INTERNET USE: Mobile, Desktop, Tablet
MOBILE DEVICE: HTC One Versus Samsung Galaxy S III
“I’m Zohan, 34 years old, born and raised in Tel Aviv, Israel. I moved to L..A. when I
was a kid and never left. I’m a successful music producer and bass player. My passion
is writing and making good music, shocking the shit out of people, home brewing
strong ass beer, making things with my hands and hanging out with my wife and kids. I
ﬁnd it necessary for me to meditate and pray every morning to handle the world I work
in. I’m a very spiritual person, and getting lost in the woods and living like a mystical
hermit recharges my soul. I absolutely need to severely unplug once a month or so to
keep my sanity, creativity and no bullshit sense of being in tact. I need a cigarette and
kombucha tea now.”
WHY CAMPING IS IMPORTANT TO ME?: Most of the day I work with amazing artist in
the studio, but I do get my fair share of divas, bullshitters, name throwers and materialis-
tic douche bags. I live in the concrete jungle, work on Pro-Tools, plug and unplug
cables throughout all my sessions, I’m surrounded by a buzzing electric matrix all day
and need to escape it all for my spiritual sanity.
Starbucks, my recording studio, Guitar Center, local music venues throughout L.A.,
The Local Peasant Bar, Mel's Diner
MY MEDIA HABITS:
Facebook, Instagram
I own a HTC One Versus Samsung Galaxy S III, Mac Pro Tower, Galaxy Tab 2
MY ATTITUDE TOWARDS TECHNOLOGY: I use it all day in the studio, networking,
booking, and communicating with my family. It is an absolute necessity for business
and staying connected with my friends and family.
ATTITUDE TOWARDS ADVERTISING: I hate advertising, although I know it makes
money ,and that pays the bills. It’s a love hate relationship, very complicated. I do really
love the Old Spice commercials, whoever wrote and produced those commercials are
frickin brilliant.
SHOPPING BEHAVIOR: I buy my produce local only, except when building my beer
collection Ill buy from where ever I can get it. Everything else like clothes, shows, toys,
bla bla bla bla I buy here in L.A. Everything I could ever need and want is here in L.A., I
love this frickin city. I do use Amazon Prime occasionally for the nitch stuff. I use my
local guys for music gear and supplies for upgrades, replacements and gigs.
PERSONA 3

Paloma
Sandy
Zohan
IF YOU WANT TO REACH THEM
- Need to be able to make reservations fast.
- Have options for different levels of campouts (family, expert, off the beat and path). I want
to know I won’t be camping near obnoxious city slickers.
- Pictures, details and occupancy info of site helps make the best decision fast.
- Simple options for his family.
- Cool historical pictures and facts about sites, parks and forest to lure him in.
- Needs to be attractive and easy to make reservation on mobile.
- Cost friendly, special discounts and deals (Free Starbucks, hike tour guide).
- He needs to be motivated and lured out, to turn camping into a helpful habit of his.
- Family friendly options, must be able to ﬁnd kid friendly hikes and creeks to play in.
- Deals on Groupon. Ads on the mommy blogs she follows.
- Great reviews and recommendations from other moms.
- Focus on the family. Offer outdoor education, training, and exploring for kids.
- She wants to ﬁnd a community of moms and kids like her to play in the outdoors together.

Paloma Sandy
Roman Wood - Wk 02 - Experience TREES UCLA Extension | User Experience 1
Zohan
“Organic outdoor mom” “Silicon Beach Bum” “A no bullshit Zen Hipster Musician”
Experience
Senerio/Device
Situation
Task
Feature
Task Flow Priority
Primary
Secondary
Task Flow Priority
Primary
Secondary
Task Flow Priority
Primary
Secondary
Laptop/Desktop
Get the family connected to nature
Mobile Go and Visit
Home
Search Engines
Word of Mouth
Mom Blogs
Yelp
Parent Magazine
Gov. Forest sites
Camping Store
E-mail-a-friend
Other working moms
SMS
Instagram
Pinterest
Find and compare campsite Review and Share
Work Public
Laptop/Desktop
Get motivated and refreshed
Mobile Go and Visit
Home
Search Engines
Word of Mouth
Google Maps
Call Park Oﬃce
Visit REI info desk E-mail-a-friend
Google+
Work Buddies
Twitter
WhatsApp
Find a camp Review, Share and do it again
Work Public
Laptop/Desktop
Unplug from the Matrix, return as a music jedi
Mobile Go and Visit
Home
Search Engines
Word of Mouth Camping
Book & Mag
Gov. Forest site
Aﬃliate Sites
Camping Store
E-mail-a-friend
Facebook
Studio Buddies
Twitter
Instagram
Review and Share
Work Public
Find and compare campsite

Roman Wood - Wk 03 - USE CASE: Making a reservation UCLA Extension | User Experience 1
Zohan
USE CASE: Making a reservation
MAIN MENU
Back Button
Login
or
Search
Login Search
Choose
dates &
location or
nearby, # of
occupants
Choose from
list of
campsites
Click to
reserve
Click to
conﬁrm
payment
Reservation
Conﬁrmation
Back Button Back Button Back Button Cancel Button

Sandy
MAIN MENU
Back Button
Login
or
Search
Login Local
group deals
or Search
Choose
available
dates & #
of occupants
Choose
Group
Camping
Deal
Click to
reserve
Click to
conﬁrm
payment
Reservation
Conﬁrmation

Paloma
MAIN MENU
Back Button
Login
or
Search
Login Special
family
deals
or Search
Choose
available
dates & #
of occupants
Choose
family
deal
Click to
reserve
Click to
conﬁrm
payment
Reservation
Conﬁrmation

Paloma
Sandy
Roman Wood - Wk 03 - Critical Task UCLA Extension | User Experience 1
Zohan
Critical task
- Needs to be able to move through the reservation process quickly.
- Needs to have a variety of options. He prefers expert, off the beat and path sites, far from people.
- Needs to see pictures, occupancy info, pack recommendations and weather warnings.
- Provide a quick and simple reservation and payment process. Choose dates > Choose camp > Reserve.
- Provide options based on users request. Suggest options based on users profile data and previous reservations.
- Provide clear and beautiful pictures and videos. Occupancy, area and pack info and recommendations, along with
weather, fire and animal warnings.
USER CRITICAL TASK
BUSINESS CRITICAL TASK
- Needs to be lured in with cost friendly camping trips, easy how to camp instructions, and group adventure deals.
- He needs cool historical facts about the forest and campgrounds if any.
- He needs to be able to feel secure about making reservations and payments on his through his mobile phone.
- Provide group adventure deals, discount specials, easy ‘How to camp’ information, hiking and cave tours.
- Provide interesting historical facts and information about the forest and sites.
- Provide a quick and simple reservation and payment process. Choose dates > Choose camp > Reserve. Provide secure
methods for payment info and users identity for desktop and mobile.
USER CRITICAL TASK
- Needs outdoor, educational activities for her kids first and then also family activities for the whole family.
- She wants to find a campground that is safe for her kids.
- She needs to see that other moms are using and recommending the same campgounds and activites. She wants
pictures and reviews.
- Provide family adventure deals, along with a variety of activities for kids of all ages.
- Show how outdoors education can benefit her in ways she may not already be aware of.
- Provide information on camp safety for campers and what the park rangers do to ensure the safety of the campers.
- Provide attractive pictures and reviews of campgrounds and actitivies. Provide reviews and discussion about camping
experience from other parents.
USER CRITICAL TASK

Paloma
Sandy
Roman Wood - Wk 03 - USER SCENARIOS UCLA Extension | User Experience 1
Zohan
USER SCENARIOS
- Needs to be able to move through the reservation process quickly.
- Needs to have a variety of options. He prefers expert, off the beat and path sites, far from people.
- Needs to see pictures, occupancy info, pack recommendations and weather warnings.
Zohan just finishes up an exhausting three week studio project. As the clock ticks down, all he can think about is going
camping. He searches on his mobile and finds the website. He enters his critieria on the site and finds pictures of some
amazing camp sites. It’s expert level, requires a 4x4 truck to reach it, it’s two hour drive and then a two hour hike,
secluded, near a creak, but has weather warnings for the area. He learns how he needs to prepare and is offered to book
the site. He’s so excited that he could find something so easily. He then tells his buddies all about it.
USER CRITICAL TASK
USER SCENARIO
- Needs to be lured in with cost friendly camping trips, easy how to camp instructions and group adventure deals.
- He needs cool historical facts about the forest and campgrounds if any.
- He needs to be able to feel secure about making reservations and payments through his mobile phone.
Sandy and his co-workers wanted to go out on a little adventure. They usually take turns picking out a outing and this time
it’s Sandy’s turn. He Goggles fun and interesting group outings and finds a recommendation for a campground near a
natural hot spring. It also provides a tour guide of some caves. He sees there is a special going on for the next two days.
He shares this with his co-workers by clicking on a share button and they absolutley love it. He finds the dates he needs
and is offered to pay securely though Paypal.
USER CRITICAL TASK
USER SCENARIO
- Needs outdoor, educational activities for her kids first and then also family activities for the whole family.
- She wants to find a campground that is safe for her kids.
- She needs to see that other moms are using and recommending the same campgounds and activites. She wants
pictures and reviews.
Friday Paloma picks up her kid from daycare after a very long day at work and also a very busy week. Her little girl seems
restless and needs to get out. Paloma ran across an ad on her one of her mom blogs about outdoor summertime activites
for toddlers. She clicks it and sees there is a deal for a family camp site that includes horse rides and small lake beach
nearby. Shes notices that 20 other familes have signed up with kids her own kids age. Pictures of kids playing are shown.
She rushes to call her husband and talk about buying a package for next weekend.
USER CRITICAL TASK
USER SCENARIO

Roman Wood - Wk 03 - Card Sorting UCLA Extension | User Experience 1
Card sorting: Original Primary nav. Card sorting: Resorted by Alaina. M
Plan Your Trip
Where:
Intersted in:
Faculty type
Federal
State
County
Private
Availability
Book It
Camping Guide
Things to do near you
Hunting & Fishing
License
Hunting & Fishing
License
State
Season Bag Limit
Harvest Reporting
Boat Registration
Boat Registration
Help
Content
Index
Search
Favorites
Campground Marina
Search
Reservations
Reservations
Site Availability
Becoming a
Member
Becoming a
Member
My Reservations &
Account
Existing Customers
New Customers
Existing Customers
New Customers
Plan Your Trip
Where:
Intersted in:
Site Availability
Harvest Reporting
Season Bag Limit
State
State
County
Federal
Private
Faculty type
Favorites
Index
Content
Help Things to do near you
Camping Guide
Book It
Search
Campground Marina
Search
My Reservations &
Account
Availability

Roman Wood - Wk 04 - Bubble Map UCLA Extension | User Experience 1
Plan Your Trip
Hunting and
Fishing License
Help
Sign In
My Account
Camping
Guide
Reserve America
Home Page
Where?
Interested In
Skill Level Dates Flexibility Sign In / Sign Up
State
Member
Services
Frequently
asked
questions
Glossary
Search
Live Chat
with Rep.
Download
App
Sign In / Sign Up
My Reservations
My Interest
Winter Spring Summer Fall
My License
and Passes
My Equipment My Reviews
and Photos
Zipcode
Forest
Drive
Time Camping
Lodging
Day Use
/ Picnic
Fishing
Hunting
Family
Friendly
1-10
Facebook
Twitter
Google+
Beach
Desert
Your
Location
Forest
Mountain
Beach
Desert
Your
Location
Forest
Mountain
Beach
Desert
Your
Location
Forest
Mountain
Beach
Desert
Your
Location
Forest
Mountain
Type of
Camping
Type of
Terrain
Skill LevelAmenities
Fishing
Hunting
Boating
Boats
Hunting
Gear
Fishing &
Hunting
Gear
Location
Photos
Fire
Download
appInstagram

Roman Wood - Wk 04 - Mind Map UCLA Extension | User Experience 1

Roman Wood - Wk 05 - SITE MAP UCLA Extension | User Experience 1
Current “Reserve America” SITE MAP
0.1
HOME
1
Plan Your Trip
3
Hunting & Fishing
License
3.1
Choose State
3.2
Download App
4
Help
5
My Reservations
& Account
5.1
Account
Overview
5.1.2
Current
Reservations
5.1.3
Discount
Passes
5.1.4
Pre-Registration
5.1.5
Redeemable
Vouchers
5.1.6
Availability
Notifications
5.1.7
Equipment
Managment
5.1.8
Update Profile
5.1.9
Update Camping
Club Profile
5.1.10
Update E-Mail
5.1.11
Past Reservations
4.1
Contents
4.2
Index
4.3
Search
4.4
Favorites
2
Camping Guide
2.1
www.Active.com/
Outdoors/Camping
0.3
Contact Us
0.4
About Us
0.5
Our Partners
0.6
Copyright Policy
0.7
Your Privacy
0.8
Terms of Use
0.9
Cookie Policy
0.10
My Account
0.2
SIGN IN
FACEBOOK/TWITTER
HEADER
PRIMARY NAV
FOOTER
1.1.1
Where?
Interested In?
1.1.2
List
1.1.3
Description
1.1.4
Check
Availability
1.1.5
Dates
1.1.6
Campsite
1.1.7
Book These Dates
1.1.8
Sign In
1.1.9
Order Details
1.1.10
Review
Chart
1.1.11
Checkout
1.1.12
Confirmation

Roman Wood - Wk 05 - SITE MAP UCLA Extension | User Experience 1
My Redesigned “Reserve America” SITE MAP
0.1
HOME
1
Plan Your Trip
3
Hunting & Fishing
License
3.1
Choose State
3.2
Download App
4
Help
5
My Reservations
& Account
5.1
Account
Overview
5.1.2
Current
Reservations
5.1.3
Discount
Passes
5.1.4
Pre-Registration
5.1.5
Redeemable
Vouchers
5.1.6
Availability
Notifications
5.1.7
Equipment
Managment
5.1.8
Update Profile
5.1.9
Update Camping
Club Profile
5.1.10
Update E-Mail
5.1.11
Past Reservations
4.1
Contents
4.2
Index
4.3
Search
4.4
Favorites
2
Camping Guide
2.1
www.Active.com/
Outdoors/Camping
0.3
Contact Us
0.4
About Us
0.5
Our Partners
0.6
Policies, Privacy
& Terms
0.6
Copyright Policy
0.7
Your Privacy
0.8
Terms of Use
0.9
Cookie Policy
0.10
My Account
0.2
SIGN IN
FACEBOOK/TWITTER
HEADER FOOTER
1.1.1
Where?
Interested In?
1.1.2
List
1.1.3
Description
1.1.4
Check
Availability
1.1.5
Dates
1.1.6
Campsite
1.1.7
Book These Dates
1.1.8
Sign In
1.1.9
Order Details
1.1.10
Review
Chart
1.1.11
Checkout
Confirmation

Roman Wood - Wk 06 - SKetching UCLA Extension | User Experience 1
SKETCH 1
Sketch #1
I chose to have a top bar navigation for this one.
The Pros: Most commonly used type of navbar now. It uses less room than a sidebar nav.
The Cons: Drop down menus can drop down over other objects in site, not sure if that’s a con, since most do that as
well.
Entry Point for Personas:
1. Paloma - First thing she would see would be the “Find Camping” box. It would be easy to access and she would then
continue on to the next pages to ﬁnd family friendly camping. There should be something that draws in parents who are
looking for family camping. Also next to the Find Camping box would be the auto-populated photo collage from site
users, this could possibly present pictures of family outdoor activities, but couldn't guarantee.
2. Sandy - His eye would be drawn to the Special Deals box in the carousel, also the photo collage box would present a
variety of photos including group camping and outdoors activities.
3. Zohan - He would go straight to the Find Camping and start his search. The photo collage could also provide a
glimpse of a site that would peak his interest as well.

SKETCH 2
Sketch #2
I chose to have a top bar navigation for this one too.
The Pros: Most commonly used type of navbar now. It uses less room than a sidebar nav.
The Cons: Drop down menus can drop down over other objects in site, not sure if that’s a con, since most do that as
well.
1. Paloma - This version is very similar to sketch #1. For Poloma it still has the same issues of not showing family activities
on the homepage to draw her in. What I could do is dedicate a box in the carousel to family friendly activities.
2. Sandy - The ﬁnd camping box is larger than #1, also the sign up/become member area is very visible to the right of
Find Camping. I would accept Google+ and Instagram along with the Facebook and Twitter to create and login to
account.
3. The easy Sign In/Sign Up via social networks, primarily Instagram is great for Zohan, since this is his favorite social
network to use. Also the enlarged Find Camping area cuts to the chase and allows him to go straight to searching for a
camp site. The photo collage is at the bottom right, more so out of his direct site, which is a con. Zohan really likes to see
photos of sites.

SKETCH 3
Sketch #3
I chose a left sidebar navigation for this one.
The Pros: Menu titles are more easily seen, being a bit larger, and the the nav bar taking up more room that a top nav
bar. Below the nav allows room for ads, social network icons and secondary things.
The Cons: It does take up more room, which can seem to cramp other spaces. Also side bar navs seem to be less
popular now days. Also all of the other boxes are moved up to the top and this can seem a bit odd, being that most sites
have a top navigation, or a clear area for a header. The login is placed up above in the header, but I wonder if it would be
overlooked easily if in a smaller space.
1. Paloma - My thoughts are that a sidebar nav would be more friendly because the navigation is easily discernible.
Another good thing is with less room you have to simplify what is going to take up the space in the site. I’m still stuck with
Paloma not having something visible to draw her in other than the picture collage.
2. Sandy - There is a camping guide area which I think would be a great starting point along with a Specials/Discount
area. The guide would give Sandy a heads up on how to prepare for his camping trip. The login is smaller, which also
would host the other social networks used to become a member quicker. But for Sandy this would be a con. The side nav
is bigger which could encourage him to try searching for the site, instead of looking for specials ﬁrst. Although specials
and discounts are what he is primarily looking for.
3. Zohan - The bigger nav area is great for Zohan, his eyes will be drawn to the Find Camp area and also the photo
collage that is hosted at the mid top of homepage. I am getting the feeling that most of my sketches ﬁt Zohan more than
the rest of my personas.

Roman Wood - Wk 07 - High Fidelity Wireframes UCLA Extension | User Experience 1
High Fidelity WIREFRAMES
SOCIAL NETWORKS
BECOME A MEMBER
FIND CAMPING
LOGIN
Ads
BLOG
BLOG
DOWNLOAD
AD
Featured
Campsite
LOGO
PHOTO COLLAGE
PLan your trip Camping Guide Hunting & Fishing License HELP My reservations & Account
Contact Us About Us Policies, Privacy & Terms My Account

Roman Wood - Wk 07 - High Fidelity Wire-frames - Annotated UCLA Extension | User Experience 1
High Fidelity WIRE-FRAME - HOMEPAGE
ANNOTATION
SOCIAL NETWORKS
BECOME A MEMBER
FIND CAMPING
LOGIN
Ads
BLOG
BLOG
DOWNLOAD
App
Featured
Campsite
LOGO
PHOTO COLLAGE
Plan your trip Camping Guide Hunting & Fishing License HELP My reservations & Account
LOGO1
Click to return to home page.
Top Menu Nav2
Main nav, click a tab to take you to desired
page.
LOGIN3
Click to login to your account. When clicked
a sub window appears mid screen to type
login, password and remember login check
box. Also you can sign in via Facebook,
Twitter, Google+, Instagram.
1
2
3
4 5
6
7
8
9
10 11 12
13 14
15
FIND CAMPING4
Camp site search begins here with first
choosing:
- Where? (Zip, city, state)
- Interested In (Camping, Day Use, Fishing,
Hunting)
- Skill Level (Easy, Kid friendly,
Intermediate, Off Beat and path,
Survivalist).
Then click “Find Camping” to find results on
Plan Your Trip page, choose dates, see
availability, reserve or sign up for
notification when available if already taken.
Search site5
Use this to search the site content, ask
questions, help, about us, policies, privacy
and terms, browse blogs, photos, campsite
info, hunting and fishing info, etc.
BECOME A MEMBER6
Clicking here will bring them to a new
member sign up page. This Become a
Member would also be visible and available
on the sub window login box, below input
boxes. They can sign up via email,
Facebook, Twitter, Google+, or Instagram.
Social Networks7
Shows social network icons, and RSS feed
links. These networks will also appear on
blogs, campsite pages, but they are Like
and Share buttons only there.
Newsletter sign up8
Here you can enter your email address to
sign up for the newsletter.
GALLERY VIEWER9
This gallery viewer would shows, ads, the
hunting and fishing app ad, featured
campsites and other appealing and
popular content relevant to the site.
Ads10
Ads relevant to the site, camping, outdoors
products, magazines, etc.
Hunting and fishing app11
Here you could click to download and learn
more about the Hunting and Fishing App.
Featured camping12
Here we would feature campsites,
campgrounds, state parks, and outdoors
activities.
BLOG13
This area would host the sites blog feed,
showing 2-3 of the most recent blogs.
Photo Collage14
Here a auto populated photo collage would
show pictures that members would upload.
Also photos via Instagram that are
hash-tagged would be generated into the
collage. There would be some filtering to
make sure photos are appropriate. Seeing
actual photos of users/campers would be
far more appealing than stock photos.
Footer15
Footer bar would hold:
- Contact Us
- About Us
- Policies, Privacy & Terms
- My Account (a secondary entry point for
the users account).
WHERE? Zip, city or state
Interested In
Skill level
LOGO
LOGIN
SIGN IN
SIGN UP
Username
Password
Not a member?

LOGIN
LOGO
WHERE? Interest DIFFICULTY CAMPSITES
9
BREADCRUMBS2
Shows campsite search process. User can
click a breadcrumb to edit search.
TOP MENU NAV1
Top nav menu tab is highlighted when
clicked to page.
DISTANCE FILTER3
Click distance to filter campsite that are
within the desired distance of chosen area.
Keyword search filter4
Use to filter campsites that share the
keywords you search for.
Campsite results and picture5
Campsites will populate with each having
their own picture.
Campsite NAMe AND SHORT DESCRIPTION6
Here the campsite name and a short
description of the site will be.
CLICK TO VIEW CAMPSITE PAGE7
By clicking this the current screen will slide
to the left and the full detailed campsite
page will slide in the from right.
Infinite scroll8
This arrow indicates there are more results
to show. As user scrolls down campsite will
appear. We will use a infinite scroll down
feature. When the arrow disappears then
there is no more results to be shown.
Breadcrumbs9
Shows campsite search process. User can
click a breadcrumb to edit search.
Back button10
When the back button is clicked the results
screen will slide back over from left to right
back into main screen area.
MAP11
This map will show where exactly this
campsite is located. We will use Google
Maps where we can see the map in either
standard map, terrain or earth.
VIDEO12
This area will be videos and images
uploaded by Reserve America and also
populated and brought in by users using
the special hashtag we assign to this site.
VIDEO13
This area will be videos and images
uploaded by Reserve America and also
populated and brought in by users using
the special hashtag we assign to this site.
INFO TAB14
Basic info such as site description, history,
interesting facts, local species, warnings,
scenic views, weather, road conditions, etc.
COST AND FEES TAB15
This tab shows all the cost and fees, along
with terms and conditions.
RULES TAB16
This tab shows the rules and regulations for
the campgrounds.
REVIEWS TAB17
This tabs shows reviews a nd ratings from
previous campers.
Preparation TIPS TAB18
This tabs shows preparation tips for this
particular campsite. It would tell you what is
needed, recommended and lightly
suggested, ranging from camping gear,
food and water, and vehicle for reaching
campsite (4x4, etc).
Content related to tab19
Here the content area that relates to the
selected tab.
CHECK AVAILABILITY BUTTON20
Click here to be taken to the Dates page
where a calendar with all available and
already booked dates are displayed.
SHARE BUTTON21
Click here and a sub screen appears where
you share this particular campsite with
friends and family via social networks, email
or SMS.
High Fidelity WIRE-FRAME - PLAN YOUR TRIP
ANNOTATION
LOGIN
LOGO
Contact Us About Us Policies, Privacy & Terms My Account Contact Us About Us Policies, Privacy & Terms My Account
15
25m 50m 100m 250m
HOW FAR ARE YOU WILLING TO TRAVEL OUTSIDE Desired area? SEARCH KEYWORDS
WHERE? Interest DIFFICULTY CAMPSITES
VIEW
CHECK AVAILABILITY
MORE
Info COST & FEES Rules Reviews Prep Tips
SHARE
BACK
VIEW
VIEW
VIEW
VIEW
VIEW
CAMPSITE NAME
CAMPSITE NAME
SHORT DESCRIPTION
CAMPSITE NAME
SHORT DESCRIPTION
CAMPSITE NAME
SHORT DESCRIPTION
CAMPSITE NAME
SHORT DESCRIPTION
CAMPSITE NAME
SHORT DESCRIPTION
CAMPSITE NAME
SHORT DESCRIPTION
1
2
3
5
8
6 7
10 11 12 13
1
14 15 16 17 18
19
20 21
Lakes, trails, birds, etc...
4
TO: example@camp.com OR Phone#
FROM: example@camp.com
SEND
SHARE this campsite

Choose dates:
2
LOGIN
LOGO
LOGO
15
WHERE? Interest DIFFICULTY CAMPSITES DATES
High Fidelity WIRE-FRAME - CHOOSE DATES
ANNOTATION
BREADCRUMBS1
The breadcrumbs extend the more user goes
into page.
CHOOSE DATES Title2
The title of the page will show.
Month nav button - Back3
Click to navigate through the months.
MONTH NAV BUTTON - FORWARD4
Click to navigate through the months.
Calender Day Box - Grey5
The grey box means this is of the previous
month. Unavailable.
Calender Day Box - WHITE6
The white box means this is the current
month and this date is available to be
booked.
Calender Day Box - WHITE CHECKed7
The white box can be clicked to select
available dates for user to reserve. When
selected a check mart appears in the box.
Calender Day Box - Black X8
The black box with a X means that this
particular day is not available and has
already been reserved.
NEXT STEP ARROW9
After dates are selected this arrow will begin
to pulse and when clicked the screen will roll
down to Order details page which leads to
the checkout. If the user has not signed in or
signed up, they will be asked to do so within
a pop up window that will appear mid screen.
AUGUST
SUN MON TUE WED THU FRI Sat
NEXT
1
5
7
8
6
9
3 4
LOGIN
SIGN IN
SIGN UP
Username
Password
Not a member?

Roman Wood - Wk 09 - Dynamic landing Page Template UCLA Extension | User Experience 1
DYNAMIC Landing page template
HEADER
PRIMARY NAV
FOOTER
BOX 1 BOX 2
MARQUEE

DYNAMIC Landing page template - MARQUEE
PERSONA: PALOMA
PERSONA: SANDY
PERSONA: ZOHAN
CTA
Group
SPEcialGroup SPEcial
Group
SPEcial
Group
SPEcial
Group
SPEcial
FAMILY
ACTIVITIES
CTA LEARN MORE
FAMILY
ACTIVITIES
ADVENTURES
CTA
- Audience is mainly moms.
- Variety of family outdoor activities.
- Show videos and images of activities.
- Also easy enough for kids to click through and watch.
- Need to capture their attention with big videos, images and clear CTA. Easy
enough for child to engage.
- Focus is on singles.
- A list of group deal specials are clearly seen.
- Short detail about the trip and it's current specials.
- Videos and large CTA button.
- Large images of outdoors adventures.
- Large and clear CTA.
- Browse through outdoor adventures and see reviews at same time.
- Present more difﬁcult outdoor adventures.

DYNAMIC Landing page template - BOX 1
PERSONA: PALOMA PERSONA: SANDY PERSONA: ZOHAN
CTA
LEARN MORECTA
50% off EXTREME OUTDOORS
SOUTHERN CALIFORNIA
SELECTED TRIPS
- Outdoor family activity videos,
selling the event.
- CTA appears at end of video.
- Slide show of coupons and
group deals.
- Clear and large CTA.
- Learn more about
extreme outdoor adventures
near you.

Roman Wood - Wk 10 - PROTOTYPing UCLA Extension | User Experience 1
PROTOTYPing
SOCIAL NETWORKS
BECOME A MEMBER
FIND CAMPING
LOGIN
Ads
BLOG
BLOG
DOWNLOAD
App
Featured
Campsite
LOGO
PHOTO COLLAGE
WHERE? Zip, city or state
Interested In
Skill level

Roman Wood - Wk 11 - Screener and Test Plan UCLA Extension | User Experience 1
Test Plan
Roman Wood - Wk 11 - Screener and Test Plan UCLA Extension | User Experience 1
Test Plan
1) Usability Testing Overview
We will explore the process of moving through the early reservation stages on the interactive
PDF prototype of the redesigned Reserve America website. We will look for any problems in the
design flow, page hierarchy, and language. We will explore the questions and solutions from the
test users and also confirm and challenge the critiques.
2) Methodology
The subjects will perform a series of task on the interactive PDF prototype. The subjects will all
receive the same list and order of tasks. We will test one person at a time. The researcher will
call out the task to the subject, while standing by to observe and note the subjects attempt to
complete the task. The researcher will also note questions, concerns, answers and thoughts on
the reservation process.
The focus areas is the “Reservation” process, “Login/My Account” prompt and “Share” feature.
We will use the point system explained below:
0 Points – Task not completed successfully.
1 Point – Task completed, but with difficulty or false starts.
2 Points – Task completed successfully.
3) Critical Task
A) Business Critical Goals:
i) To move the user through the reservation and checkout process quickly and smoothly,
while still providing the important information and content needed for user to complete
their task.
ii) Share campsite with friends and family via social networks, email and text message.
B) User Critical Goals:
i) User should be able to find a campsite location, explore it and choose dates to reserve
without any confusion.
ii) User should be able to login or signup for membership via social network or email
through the login prompt.
iii) User should be able to close prompts easily and return to screen.
iv) Share campsite with friends and family via social networks, email and text message.

Roman Wood - Wk 11 - Screener and Test Plan UCLA Extension | User Experience 1Roman Wood - Wk 11 - Screener and Test Plan UCLA Extension | User Experience 1
4) Key Points
a) Obtaining truly representative participants (See separate persona document)
b) Include both performance and preference testing
c) Collect qualitative data ("thinking aloud"). While thinking aloud,
participants vocalize their thoughts and impressions as they perform tasks
d) Collect quantitative data by recording participants' successes and errors
using the site.
5) Summary
The test will focus on how easy it was for the user to complete the task at hand. We will be moni-
toring if there was any confusion with he language or organization of the site, and we will be
recording any thoughts and recommendations from the users.
Performance Testing Protocol
Orientation:
Hello my name is Roman and I am working on a prominent campsite booking website to help
improve the user experience of the campsite information page and the reservation and
checkout process. I would like to view how you interact with this site, and complete a short list of
tasks.
During this session, I will read to you a short list of tasks, and ask you to complete them if you
yourself were looking for a campsite to reserve for you and your friends. If you run across
anything that does not work, that is OK. This is a usability test and there are no right or wrong
answers. You are here to help us become aware of the problems people may experience while
on the website.
As you are working through each task, please feel free to think aloud and share with us your
thoughts, concerns, frustrations and recommendations. Also, as you work through the prototype,
It would be helpful if you can talk through the decisions you are making as you are completing
each task. Again, this is not a test and there are no right or wrong answers, we would just like to
see how user friendly the website is.
Do you have any questions before we begin?

Comments RatingComments/Usability Problems
This is a campsite reservation
website, at ﬁrst glance please
describe to me everything you
are looking at. What are your
thoughts? What are you looking
for? What is not clear?
Please attempt to login to your
account (assuming you already
have one). Then close the login
prompt and return to homepage.
Find a campsite to reserve on
this site.
Select a campsite, and then
return to the main list to select
another campsite.
Return to Homepage.
Select a campsite and then
“Share” the campsite with
friends. After you have "shared"
the campsite, close the prompt,
and return to the main page.
Check the availability of a
campsite, and then return to the
main campsite page.
Access your account via the
footer navigation bar and header
navigation bar.
Post-Test Questionnaire
Part I: Understanding the process
1. Overall, understanding the process of reserving a campsite was:
Very easy to learn 5 4 3 2 1 Very difﬁcult to learn
2. Please rate how your experience on the task mentioned below?
Attempting to Login via top main navigation bar, and closing the prompt:
3. Searching for campsites, starting at Homepage:

4. Select a campsite and return to campsites list:
5. Sharing and closing sharing prompt:
6. Check availability of campsite:
7. Returning to Homepage from any page:
8. Access your account through footer navigation bar and header navigation bar:
9. Were the titles and symbols of the buttons and navigation bar clear and easy to
understand?
What are your thoughts regarding the language and symbols?
Usability Testing Protocol
General Comments
In the boxes below please feel free to share any of your thoughts and comments. We really
value your input, so whatever comes to mind about please share. Thank you so much!
Is there anything you would change?
Do you have any questions about anything that you’ve done during
today’s session?

Roman Wood - Wk 11 - Screener UCLA Extension | User Experience 1
Screener
What:
Hello my name is Roman, and I am working on a prominent campsite booking website to
help improve the user experience of primarily the campsite information page and the
reservation and checkout process. I need your help to see how difﬁcult or easy it is to
complete a short list of task.
You will be seated in front of a computer with the prototype PDF opened. During this
session I will read to you a few task and ask you to complete them as if you yourself were
looking for a campsite to reserve for you and your friends. If you run across anything that
does not work, that is OK. This is a usability test and there are no right or wrong answers.
You are here to help us become aware of the problems people may experience while on
the website.
As you are working through each task, please feel free to think aloud and share with us
your thoughts, concerns, frustrations and recommendations. Also as you work through
the prototype it would be very helpful if you talk us through the process of making a
reservation. Explain to us what you think you are doing and what you are hoping to do.
Compensation:
Each subject who completes the testing will receive a chilled six pack of Old Rasputin
Imperial Stout from North Coast Brewing Company.
When:
Sunday, September 7th, 2014
7:30pm to 8:30pm
Where:
The Setay Ofﬁces
847 Reynolds Ave., Oakville, ON, Canada L6J 3L7
Subject Selection Parameters:
Total Number of Participants Needed: 3-4
Age:
Equal mix of 24-45s
Gender:
Equal mix male & female
Relationship Status:
Single or in a relationship
Kids:
1/2 should have at least one child under the age of 12. 1/2 no kids.
How often do they seek outdoor activities:
They should go or seek to go for hikes or camping at least once a month.
Location:
Subjects should live in either the U.S. or Canada
Important Notes:
Subjects should not work for, or have spouses/close family working for
ReserveAmerica.com

Persona: PALOMA
1Thinks photo collage should be up top more on
homepage. Likes photos to be the ﬁrst thing seen. v
this site.
Very clear.
Easy to navigate to campsite list.
another campsite.
Return to Homepage. 1
2
2
User tried to go back to homepage, but did not think to navigate
back to homepage via the logo. This suggest I probably should
place a homepage button on the top menu.
Simple to navigate.
2Simple to do.
main campsite page.
2
2
Clear.
navigation bar.
2Easy to do.
9. Were the titles and symbols of the buttons and navigation bar clear and easy to understand?
General Comments
Do you have any questions about anything that you’ve done during today’s session?
I would add some testimonials and reviews on the homepage. If I can read them right away, it would
really help. I don’t want to spend time much time at all on the site looking for a campsite.
No.

Persona: SANDY
2Looks good, no questions.
this site.
Easy.
This is good, very clear.
another campsite.
2
2
It was a little confusing, I did not know of a way to get back.
You should have a Home button on the navigation.
Very easy.
2Good.
main campsite page.
2
2
No problem.
navigation bar.
2Easy.
General Comments
I would only add Home to the top navigation bar.
Do I get a free 3 day camping reservation now? :-)

Persona: ZOHAN
2Very clear.
this site.
Very easy.
Campsites list looks a bit busy at ﬁrst, but maybe it is only
because I am looking at a wireframe without pictures. I think I
would offer smaller list per page. Also the “How far are you willing
to travel” box I would prefer it be on the homepage campsite
search box instead on the campsites list page.
another campsite.
2
2
Easy to do.
Very easy.
2Really easy to share.
main campsite page.
2
2
Easy to do.
navigation bar.
2It’s called different things. The footer is called My Account,
and the header says My Reservation and Account. This
could be confusing to people, but it’s not a game thrower
for me. Still easy to navigate.
General Comments
No, it’s really good.
No.

Roman Wood - Wk 11 - Test and results UCLA Extension | User Experience 1
RESULTS
Key Insights
General Comments
Critical Task Score: Legend
QUESTIONS POMELA SANDY ZOHAN TOTAL
FIrst glance thoughts? Is it clear
what you are looking at? 2 2 2
Login and close prompt.
2 2 2
Find campsites.
2 2 2
Select a campsite and return to
campsites list, and repeat. 2 2 2
Select campsite and then share.
Close prompt. 2 2 2
Check availability.
2 2 2
Return to homepage.
2 0 2
Access account via footer and
header navigation. 2 2 2
0 Points – Task not completed successfully.
1 Point – Task completed, but with difﬁculty or false starts.
2 Points – Task completed successfully.
6
6
6
6
6
6
4
6
- Each user was able to navigate through almost all the task without any
confusion. 2 out of the 3 users had some hesitation when asked to navigate their
way back to the homepage from where they were at. I noticed that they were
looking for something in the menu that said “Home”. The top logo should serve as
an additional button that returns you to the homepage. Both users suggested that
I add “Home” to the top menu navigation.
- The Post-Test Questionnaire responses indicated that it was very easy to
navigate throught the website, except when it came to returning to homepage
and navigating there via footer and header navigation bar.
- Most of the users said the prototype was very easy to use without any confusion.
They did recommend that I add “Home” to the top navigation.
- Another user recommended that I add reviews to the home page and also make
the photo collage module a more prominant peice on the homepage. Seeing
photos of campsites and campers having fun was something that would make
ﬁnding and booking a campsite through the website more likely.

Roman_Wood_UCLAx_UX1_Project 2014

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