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Welcome inPublic Relations     Class
Denny Grisworld (dalam Soemirat, 2004:12)Public relations is the management functions whichevaluates public attitudes, ide...
Dari berbagai batasan PR:   Konsep PR : untuk memahami dan    mengevaluasi berbagai opini publik atau isu    publik yg be...
Hasil yg ingin dicapai dlmKegiatan PR  Good image  Goodwill  Mutual understanding  Mutual confidence  Mutual appreciation ...
Ciri Public Relations• PR : kegiatan komunikasi dalam suatu  organisasi, dua arah secara timbal balik• PR : penunjang terc...
Fungsi Public Realtions1. To facilitate and insure an inflow on   representative opinions from   organization’s several pu...
Fungsi Public Realtions2. To counsel management on ways and   means on shaping an organization’s   policies and operations...
Fungsi PR (Canfield)1. It should serve the public’s interest   (melayani kepentingan umum)2. Maintain good communication  ...
Fungsi PR menurut Cultip,   Center & Canfield 1. Menunjang kegiatan manajemen dlm    mencapai tujuan organisasi 2. Membina...
DiscusionDistinc PR with :• Journalistic• Educations• Extension Educations• Promotions• Indoctrinnations• Human Relations
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  1. 1. Welcome inPublic Relations Class
  2. 2. Denny Grisworld (dalam Soemirat, 2004:12)Public relations is the management functions whichevaluates public attitudes, identifies the policiesand procedures of an individual organization withthe public interest and plans excutes a program toern public understanding and accceptenceCutlip, Center and Brown (dalam Soemirat, 2004:14)Public relations is the distinctive managementfunctions which help establish and mutual lines ofcomunications, understanding, accceptence, andcooperations between an organization and its public
  3. 3. Dari berbagai batasan PR: Konsep PR : untuk memahami dan mengevaluasi berbagai opini publik atau isu publik yg berkembang thd suatu organisasi atau perusahaan PR memberi masukan dan nasihat thd berbagai kebijakan manajemen organisasi yg berhubungan isu publik PR berkomunikasi untuk memberitahu, mempengaruhi, dan mengubah pengetahuan, sikap dan perilaku publik sasarannya
  4. 4. Hasil yg ingin dicapai dlmKegiatan PR Good image Goodwill Mutual understanding Mutual confidence Mutual appreciation Tolerance
  5. 5. Ciri Public Relations• PR : kegiatan komunikasi dalam suatu organisasi, dua arah secara timbal balik• PR : penunjang tercapainya tujuan yg ditetapkan oleh manajemen suatu organisasi• Publik sasaran : Publik Internal & External• PR : operasionalisasi dalam membina hubungan yg harmonis dan mencegah rintangan psikologis antara organisasi dan publiknya dan yg timbul dari organisasi atau dari publiknya
  6. 6. Fungsi Public Realtions1. To facilitate and insure an inflow on representative opinions from organization’s several publics so that policies and operations may be kept compatible with the diverse needs and views of these public
  7. 7. Fungsi Public Realtions2. To counsel management on ways and means on shaping an organization’s policies and operations to gain maximum public acceptance3. To device and implement programs that will gain wide and favorable interpretations of an organization’s policies and oparations
  8. 8. Fungsi PR (Canfield)1. It should serve the public’s interest (melayani kepentingan umum)2. Maintain good communication (memelihara komunikasi yg baik)3. Stress good morals and manner (menitikberatkan pada moral dan perilaku yg baik)
  9. 9. Fungsi PR menurut Cultip, Center & Canfield 1. Menunjang kegiatan manajemen dlm mencapai tujuan organisasi 2. Membina hubungan harmonis antara organisasi dng publik, baik intern maupun ekstern 3. Menciptakan komunikasi dua arah timbal balik dgn menyebarkan infomasi dari organisasi kepada publik dan menyalurkan opini publik kepada organisasi 4. Melayani publik dan menasehati pimpinan demi kepentingan umum
  10. 10. DiscusionDistinc PR with :• Journalistic• Educations• Extension Educations• Promotions• Indoctrinnations• Human Relations

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