Amazon.com:
An E-business Summary
Presented by:
Rohan Raj Mudvari
Sarthak Shrestha
Sanam Shrestha
Saru Mangrati
Sijen Dangol
Sameep Monsoon Rana

What is E-Business
 E-business (electronic business) is the conduct of online
business processes on the web, internet, extranet or a
combination thereof.
 Amazon.com is one of the early companies which started
performing E-business operations.

Amazon.com History
 Amazon was founded on July 5, 1994 by Jeff Bezos.
 It started it’s E-business through selling books online in 1998.
 The following year, it began selling music, video games,
consumer electronics, home improvement items, software,
games, and toys.

 Nowadays, people could find and discover anything they might like to buy online
through Amazon.com.
 Amazon.com currently has 13% market share of all the e-commerce players in the
market.

Business patterns of Amazon.com

How does Amazon achieve Long-Tail
pattern?
 Amazon has no storage costs i.e. it connects seller and buyer
directly.
 It has many different products for may different niches.

FBA(Fulfillment by Amazon)
 Amazon uses its own warehouse management software to
help with optimizing the third-party seller’s warehouse.
 While third-party sellers will take care of the inventory of
their own products, Amazon is in charge of picking up orders
from the seller’s warehouse.

What happens when you Click Buy Button?
 Receiving Products
 Storing of Items
 Picking Orders
 Quality Assurance
 Packing Orders
 Delivering Orders

How Amazon Maintains Customer Value?
 Range
 Availability
 Price
 Customer Experience

Amazon Channels
 Internet ( Website, Mobile Application)

Customer Relationships
 Return Policy
 Automated-Service
 Trust
 Transparency

Amazon Revenue Streams
 Retail Sales
 Commission on Reseller Sales
 Amazon Prime monthly subscriptions

Conclusion
 Amazon’s intention is to reach everyone in every place, with
wide variety of products.
 With it’s business model, Amazon.com makes “Less of More.”

References
 https://www.techtarget.com/searchcio/definition/e-business
 https://www.teikametrics.com/blog/how-amazon-supply-chain-works
 https://en.wikipedia.org/wiki/Amazon(company)

Thank You! 