This presentation tells us about the History, Competition and Brand Positioning Statement of Volvo

2. About Volvo…
 Founded in 1927, Volvo is a multinational vehicle
manufacturer with production facilities in 25 countries,
1,10,000 employees, and sales in more than 120 markets.
 It is headquartered in Gothenburg, Sweden.
 Volvo’s car making division was sold off to Ford in 1999.
 Ford sold the Volvo Car Corporation in 2010 to Zhejiang
Geely Holding Group of China for $1.8 billion.
 Volvo sold over 5 million cars in the year 2015.

3. Core Values
 At Volvo, everything we do starts with people. So our
mission to make people’s lives easier, safer and better is
something that comes naturally to us. It’s the Volvo way.
 Today, we’re still as focused as ever on our three core
values: safety, quality and care for the environment.
 Protecting what’s important. Making people feel special.
And taking pride in helping the world become a better
place for all.

4. VISION 2020
Nobody is seriously injured or
killed in any of its new cars

5. 1959
• Three Point Safety Belt
1972
• Rearward Facing Child Safety Seat
1991
• Side Impact Protection System (SIPS)
1998
• Inflatable Curtains
1998
• Whiplash Protection System
2002
• Roll Over Protection System (ROPS)
2003
• Blind Spot Information System (BLIS)
2008
• Pilot Assist Technology (PAT)
VOLVO – Safety First…

6. Other ‘Firsts’…
 Volvo has introduced the world's first external pedestrian airbag
 Volvo was also first in the industry to introduce cyclist detection
support in 2013
 There is even an Animal Detection system being developed
 Volvo was the first in launching auto brake at intersections
(preventing you from making risky left turns) and road departure
protection (reducing injuries caused by leaving the road during an
accident
 Before Selling Anything, Volvo crashes 100 Real Cars And 30,000
Fake Ones
 Volvo uses Ultra High Strong Steel Instead Of Aluminum

7. The Way Forward…
 Volvo to launch 6 new models in India in 2016
 Volvo is set to compete against the German giants such as
Audi, BMW and Mercedes and is eyeing 15% market share
in luxury car segment in India by 2020 from the current
3.5%