Developing a strategy for social networking

1. Social networking
ROGER WATSON
Professor of Nursing
The University of Hull, UK

2. 21/09/2015
How many of you have…
• …written a letter?
• …made a phone call?
• …sent an email?
• …sent a text (SMS/WhatsApp/WeChat/Messenger etc)?
• …posted on Facebook?
• …sent a tweet?
• …written a blog?
• …posted on YouTube?

3. 21/09/2015
How many of you have…
• …have a website?
• …have a Twitter site?
• …have a Facebook site?
• …have a LinkedIn profile?
• …have a Google Scholar site?
• …have an OrcID number?
• …have ResearchGate site?
• …etc?

4. http://www.youtube.com/watch?v=TXD-Uqx6_Wk

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What is social networking?
DEFINITION OF 'SOCIAL NETWORKING'
The use of internet-based social media programs to make
connections with friends, family, classmates, customers and
clients. Social networking can be done for social purposes,
business purposes or both. The programs show the
associations between individuals and facilitate the
acquisition of new contacts. Examples of social networking
have included Facebook, LinkedIn…
(Investopedia)

6. WEB2.0 social media
(courtesy of Caleb Ferguson)
• Describes a change in the way people interact with information online, moving from
passive consumption to active creation of content.
• Some examples:
• Blog – Wordpress - http://www.calebferguson.me
• Microblog – Twitter – http://www.twitter.com/calebferg
• Social Network – Facebook, LinkedIn, Academia.edu,
• Path, Pinterest
• Wiki – Wikipedia
• Social News & Bookmarking – Digg & Del.icio.us
• User Reviews – Yelp
• Video/ photo sharing – YouTube/ Flickr, Tumblr

7. INFODEMIOLOGY
(courtesy of Caleb Ferguson)
• Tweets predict citations
• Search engine queries predict influenza
• Tweets during the H1N1 pandemic correlated with
incidence rates
• Tweets about a movie accurately predict its success
at the box office prior to initial screening.

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Social networking and scholarship
Knight SR (2014) Social media and online attention as an
early measure of the impact of research in solid organ
transplantation Transplantation 98, 490-496
“Social media and online attention act as early predictors of
the impact of transplant research as measured by later
citation rate. Blogging and expert recommendation, in
particular, are associated with higher citation rate.”

9. But do you feel like this?
I just don’t
get Twitter

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Increasing your online profile

12. Useful social networking sites for clinicians and
academics

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A word about…

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Twitter is an online social networking service that enables
users to send and read short 140-character messages
called "tweets".
Registered users can read and post tweets, but
unregistered users can only read them.
(Wikipedia)

15. The power of

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…what the #### are hashtags?

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People use the hashtag symbol # before a relevant
keyword or phrase (no spaces) in their Tweet to categorize
those Tweets and help them show more easily in Twitter
Search.
Clicking on a hashtagged word in any message shows you
all other Tweets marked with that keyword.
(Twitter support)

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24. How to be useful on twitter
• Tweets should contain links

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26. How to be useful on twitter
• Tweets should contain links
• Tweets can be linked to pictures

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28. How to be useful on twitter
• Tweets should contain links
• Tweets can be linked to pictures
• Tweets should use hashtags

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30. How to be useful on twitter
• Tweets should contain links
• Tweets can be linked to pictures
• Tweets should use hashtags
• Minimise trivia

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32. How to be useful on twitter
• Tweets should contain links
• Tweets can be linked to pictures
• Tweets should use hashtags
• Minimise trivia
• Retweet interesting material

33. How to be useful on twitter
• Tweets should contain links
• Tweets can be linked to pictures
• Tweets should use hashtags
• Minimise trivia
• Retweet interesting material
• Don’t be offensive…beware of the ‘career-ending’
tweet!

34. Good people to follow on twitter

35. Good people to follow on twitter
• @pdarbyshire

36. • @pdarbyshire
• @debraejackson

37. • @pdarbyshire
• @debraejackson
• @calebferg

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Altmetrics
In scholarly and scientific publishing, Altmetrics are new
metrics proposed as an alternative to the widely used
journal impact factor and personal citation indices like the
h-index.
(Wikipedia)

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LinkedIn is a social networking site designed specifically
for the business community. The goal of the site is to allow
registered members to establish and document networks of
people they know and trust professionally.
(Whatis.com)

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A blog (short for ‘weblog) is a website containing a writer’s
or a group of writers’ own experiences, observations,
opinions, etc. and often having images and links to other
websites.
(adapted from Dictionary.com)

48. ‘

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The largest video sharing site on the Web. YouTube lets
anyone upload short videos for private or public viewing.
(PC News)
• 20 hours of video uploaded every minute
• 100 years of video uploaded every day

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53. Introduction to Nursing Open
https://www.youtube.com/watch?v=pOPWeKnZlY8

54. 21/09/2015
Google Scholar is a freely accessible web search engine
that indexes the full text of scholarly literature across an
array of publishing formats and disciplines.
(Wikipedia)
But there’s more….
profiles

57. • ResearcherID is your place to manage and share your
professional information. Solve author identity issues while
simultaneously adding dynamic citation metrics and
collaboration networks to your personal profile.
• Create a profile
• Associate your
• Build your publication list
• Generate citation metrics from Web of Science

60. • ORCID is an open, non-profit, community-driven effort to
create and maintain a registry of unique researcher
identifiers and a transparent method of linking research
activities and outputs to these identifiers.

62. Making it work
• Don’t run your social networking sites in isolation
• Develop a strategy for promoting your work and profile
• Decide what your essential content is
• Decide how you are going to get it ‘out there’

63. Link your social networking sites - TRANSMIT
Website
YouTube
Twitter
LinkedIn
Blog
Publications
& Metrics
email
Send to
Public
Selected

64. Link your social networking sites - EMBED
Website
YouTube
Twitter
LinkedIn
Blog
Publications
& Metrics
email
Embed in
Selected

65. Link your social networking sites - NETWORK
Website
YouTube
Twitter
LinkedIn
Blog
Publications
& Metrics
email
Send to
Embed in
Public
Selected

66. Link your social networking sites - COLLATERAL
Website
YouTube
Twitter
LinkedIn
Blog
Publications
& Metrics
email
Send to
Embed in
Public
SelectedPublic
Public
Public

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Remember
• be responsible
• be professional

69. ‘

70. Challenges to you
• Set up a Twitter account
• Describe yourself in your profile
• Send out a tweet
• Tweet one interesting link
• See how much information you can get into 140 characters

71. What about…

72. If it all gets too much

73. 21/09/2015

74. r.watson@hull.ac.uk
@rwatson1955