1. 10th December, 2007 COMP6505 Electronic Commerce Project 1
The Knowledge Dynasty
The next generation of the Web

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Purpose of website
 To provide a search engine with a
difference – a “Research Engine”
 To provide information in a conversational
format via software agents
 Main content consists of audio glossaries
and interactive agents

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Similar Websites
 Traditional World Wide Web characterised
by one-way delivery of information
 Websites such as “Second Life” make use
of avatars to simulate real world
experiences
 The Knowledge Dynasty will make use of
avatars to interact one-on-one with real
visitors to the website

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Target Audience
 Research Institutions
 Students
 Other persons looking for general
information

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Marketing Plan
 Acquire a domain name
 Advertising (both online and in journals
and magazines)
 Produce (multimedia) content for the
website
 Blogging
 Press releases and articles

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Business Plan
 Will create a knowledge base of seven (7)
initial subject areas
 Domain name will be
www.knowledgedynasty.info
 Access to the agents will be subscription
based
 Specialised answers to emails will also be
sent for a fee

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Pricing Strategy
 Subscriptions will be US $10 per month
 E-mail requests will be US $2 per e-mail
 Year’s subscription will be US $96
 First 100 persons to sign up will receive a
month’s free subscription

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Structure and design
 Website will consist of links to spoken
glossaries, previously asked questions
and a members area where subscribers
gain access to the agents
 Database will consist of storage for
usernames and passwords, names and e-
mail addresses and questions sent from
visitors

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Structure and design

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Technologies Used
 XHTML 1.0 Strict (Website design and structure)
 JavaScript (For pop-up windows and the playing
of random audio clips)
 Flash (To connect to the server where the
avatars are hosted)
 MySQL (For storing the backend database of the
website)
 PHP (For form validations, creating sessions
and sending e-mails)
 AIML (Artificial Intelligence Markup language –
relatively new)

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Security Measures
 SSL certificate issued by Comodo installed
 CA recognised by 99.6% of browsers
worldwide
 PHP sessions prevent unauthorized
access of Members’ area
 Passwords are encrypted before being
entered into the database

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Security Measures
 Payment processing is separated from the
website
 No credit card information is stored in the
database

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Customer Testing
 The agents depend on input to improve
their knowledge base
 Customer testing is required
 Testing of the site done at dial-up speeds
 Site also tested in various browsers

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Future Enhancements
 Agents will have the ability to speak in
multiple languages
 Agents will be able to handle voice
communication
 Users will be able to interact with agents
using mobile devices
 Agents will be able to perform searches on
the Semantic Web

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Conclusion
 Website represents a departure from
traditional Web information delivery
 Will be at the forefront of the use of
Artificial Intelligence on the Internet
 Will have business as well as academic
uses