"Customers will never love a company until the employees love it first." - Simon Sinek. SAY IT LOUDER FOR THE PEOPLE IN THE BACK!  Good people don't produce great work in toxic environments...they jump ship! I’m here to throw out a life vest with this presentation on company culture and how good vibes foster great work.

1. WHY YOUR COMPANY
CULTURE SUCKS
Buzzed Words - 10/15/19
AND WHAT TO
DO ABOUT IT

2. why your company culture sucks
Your company has a culture,
whether you’ve cultivated it or not

3. why your company culture sucks
What is a culture?
The characteristic features of everyday existence (such as diversions or a way of
life) shared by people in a place or time.
A company culture is the shared attitudes, values, goals and practices that
characterizes an institution or organization.

4. ASSESS THE
STATUS QUO
FIND OUT WHAT’S RIGHT
(and what’s wrong)

5. assess the status quo
Your team has feedback. Let
them give it to you.

6. assess the status quo

7. MV(V)P
START WITH THE
BASICS

8. mission, vision, values, positioning
If you don’t know who you
are, how you can expect
anyone else to?

9. mission, vision, values, positioning
Define yourself
Mission - describes a company's function, markets and competitive advantages; a
short written statement of your business goals and philosophies
Vision - describes where the company aspires to be upon achieving its mission
Values - how organizations define the core pillars of their identity and principles
which also affect the way they conduct their business
Positioning - how a given product, service or brand fills a particular consumer need
in a way that its competitors don't

10. Write them down.
Print them out.
Hang them up.
mission, vision, values, positioning

11. SET GOALS
And report on them

12. Be transparent about the
progress whether positive or
negative
set goals and report on them

13. Make them non-negotiable
SET RULES FOR
HIRING

14. set rules for hiring
Are they humble, hungry and
smart?

15. FIND WHAT
MOTIVATES
Languages of appreciation

16. You’ve heard of the Five
Love Languages
find what motivates

17. 5 Languages of Appreciation
1. Words of Affirmation
2. Quality Time
3. Acts of Service
4. Tangible Gifts
5. Physical Touch (?!)
find what motivates

18. GET TO KNOW
EACH OTHER
Get cozy and be nosy

19. Empathy and authenticity
can not be overstated
get to know each other

20. Make it a rule
NO ASSHOLES
ALLOWED

21. no assholes allowed
That means you, too

22. One of the worst things you
can do is hire someone who
does not fit the culture
no assholes allowed

23. recommended reading

24. RODNEY’S FINAL
THOUGHTS
Questions?

25. where you can find me
1. rodney@rallymarketing.com
2. linkedin.com/in/hesseo/
3. Social Media Breakfast – every first Friday of the
month
4. Buzzed Words - every third Tuesday of the month at
Jefferson Street Pub
5. Innovate South - November 13-15