This presentation features the activity of "Diverge," which is the second stage of Google Ventures' Design Sprint (DS) Methodology. The presentation contains visual checklists as well as three case studies to facilitate application of the Design Sprint (DS) Methodology when solving big problems as well as testing new ideas.

1. Diverge
SOLUTION
2
Rapidly present and review great solu3ons of
exis3ng products (analogs; an3logs) while taking
visual notes of greatly admired ideas in those
products.
Then, generate ideas to resolve previously
iden3fied trade-offs in Event 1 or own product.
Finally, make 8 sketches of your best idea.
Visual Templates for:
Understand
Problem
Diverge
Solu3on
Decide
Hypotheses
Prototype
Prototype
Validate
Valida3on
1
2
34
5
Build
Measure
Learn

3. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
Design Sprint (DS) Loop
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
DESIGN SPRINT (DS) LOOP
Understand
Diverge
Decide Prototype
Validate
1
2
34
5

4. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
Design Sprint (DS) Loop
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
DESIGN SPRINT (DS) LOOP
Understand
Problem
Diverge
Solu3on
Decide
Hypotheses
Prototype
Prototype
Validate
Valida3on
1
2
34
5

5. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
Design Sprint (DS) Loop
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
DESIGN SPRINT (DS) LOOP
Understand
Problem
Diverge
Solu3on
Decide
Hypotheses
Prototype
Prototype
Validate
Valida3on
1
2
34
5
Build
Measure
Learn

6. Diverge
SOLUTION
2

7. Pain/Delight (-/+): ….....
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

8. Pain/Delight (-/+): ….....
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
Event 2 – Diverge
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

9. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 2 – Diverge
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

10. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
q Screened/Recruited Customers:
q Internal Customers (Experts):
q CompeRtors: Analogs; An3logs
q CompeRtors’ Trade-offs:
q Craigslist:
q Day 2 (Tuesday)
q 10am – 5pm
q Lightning Demos:
q Generated Ideas (HMW):
q Team (Experts):
q SoluRon (Product) Sketches:
Event 2 – Diverge Checklist
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
q SelecRon Criteria (Key Metrics):

11. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Sprint Goal, Challenge, and QuesTon Event 2 – Diverge

12. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
q Screened/Recruited Customers:
q Internal Customers (Experts):
q Day 2 (Tuesday)
q 10am – 5pm
q Lightning Demos:
q Generated Ideas (HMW):
q Team (Experts):
q SoluRon (Product) Sketches:
Event 2 – Diverge Checklist
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Sprint Goal, Challenge, and QuesTon
q CompeRtors: Analogs; An3logs
q CompeRtors’ Trade-offs:
q Craigslist:
q SelecRon Criteria (Key Metrics):

13. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
q Screened/Recruited Customers:
q Internal Customers (Experts):
q Day 2 (Tuesday)
q 10am – 5pm
q Lightning Demos:
q Generated Ideas (HMW):
q Team (Experts):
q SoluRon (Product) Sketches:
Event 2 – Diverge Checklist
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
q CompeRtors: Analogs; An3logs
q CompeRtors’ Trade-offs:
q Craigslist:
q SelecRon Criteria (Key Metrics): BIG CHALLENGE/
CONSTRAINT/RISK
q Desirability:
q Feasibility:
q Viability:
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Sprint Goal, Challenge, and QuesTon

14. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
3tors:
Trade-offs
* Problem;
Vision/Goal
* SelecRon
Criteria
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu3on
Sketches
* Team: <8;
Premortem
* Generate
ideas
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
q SelecRon Criteria (Key Metrics):
q Day 2 (Tuesday)
q 10am – 5pm
Event 2 – Diverge Checklist
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
q Screened/Recruited Customers:
q Internal Customers (Experts):
q Lightning Demos:
q Generated Ideas (HMW):
q Team (Experts):
q SoluRon (Product) Sketches:
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
q CompeRtors: Analogs; An3logs
q CompeRtors’ Trade-offs:
q Craigslist:

15. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
3tors:
Trade-offs
* Problem;
Vision/Goal
* SelecRon
Criteria
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu3on
Sketches
* Team: <8;
Premortem
* Generate
ideas
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 2 – Diverge
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

16. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
3tors:
Trade-offs
* Problem;
Vision/Goal
* SelecRon
Criteria
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu3on
Sketches
* Team: <8;
Premortem
* Generate
ideas
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 2 – Diverge
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables

17. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ...................................................
Event 2 – Diverge
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
Sprint Goal, Challenge, and QuesTon
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION

18. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 2 – Diverge
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
Sprint Goal, Challenge, and QuesTon
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION

19. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 2 – Compe+tors’ Map
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
CompeT-
tor 1
CompeT-
tor 2
CompeT-
tor 3
Sprint Goal, Challenge, and QuesTon
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION

20. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Sprint Goal, Challenge, and QuesTon
ITEM PROBLEM
(Pain;
Constraint;
Trade-off)
HOW MIGHT WE (HMW)
Solu3ons
Idea/
QuesRon
Sketch
(Mock up)
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
Event 2 – Problem-HMW Sketch

21. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 2 – Diverge
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Sprint Goal, Challenge, and QuesTon
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION

22. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 2 – Diverge
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Sprint Goal, Challenge, and QuesTon
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
To Do
(Future)
Doing
(Present)
Done
(Past)

23. Case Study 1
Savioke

24. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ...................................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

25. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

26. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Map
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
3tors:
Trade-offs
* Problem;
Vision/Goal
* SelecRon
Criteria
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu3on
Sketches
* Team: <8;
Premortem
* Generate
ideas

27. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

28. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide beier customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
faciliTes, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

29. TARGETED CUSTOMER (Archetype)
q Hotel Guest
Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
REALISTIC PROTOTYPE(S)
q Relay Robot
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide beier customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
faciliTes, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Product User TesRng (PUT) Map

30. TARGETED CUSTOMER (Archetype)
q Hotel Guest: Trade-offs (-/+)
Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
REALISTIC PROTOTYPE(S)
q Relay Robot: Trade-offs (-/+)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide beier customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
faciliTes, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Product User TesRng (PUT) Map

31. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 1 – Understand
Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Hotel
guest
wants …
small
item
Hotel
guest
receives
small
item
Guest
calls
Recept-
ionist
Recept-
ionist
puts
item in
Robot
Robot
takes
item to
guest
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide beier customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
faciliTes, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?

32. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
CompeT-
tor 1
CompeT-
tor 2
CompeT-
tor 3
Savioke’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches)
Rapidly Solve Big Problems and Test New Ideas
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide beier customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
faciliTes, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Event 2 – Compe+tors’ Map

33. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem-HMW Sketch
ITEM PROBLEM
(Pain;
Constraint;
Trade-off)
HOW MIGHT WE (HMW)
Solu3ons
Idea/
QuesRon
Sketch
(Mock up)
Moment of
Delivery
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide beier customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
faciliTes, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Savioke’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches)
Rapidly Solve Big Problems and Test New Ideas

34. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
To Do
(Future)
Doing
(Present)
Done
(Past)
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide beier customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
faciliTes, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Event 2 – Diverge
Savioke’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches)
Rapidly Solve Big Problems and Test New Ideas

35. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 2 – Diverge
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Sprint Goal, Challenge, and QuesTon
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
To Do
(Future)
Doing
(Present)
Done
(Past)
Savioke’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches)
Rapidly Solve Big Problems and Test New Ideas

36. Case Study 2
FlaRron Health

37. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ...................................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
FlaRron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas

38. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
FlaRron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas

39. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Map
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
FlaRron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
3tors:
Trade-offs
* Problem;
Vision/Goal
* SelecRon
Criteria
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu3on
Sketches
* Team: <8;
Premortem
* Generate
ideas

40. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
FlaRron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organizaTon
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa3ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(socware)?

41. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
FlaRron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
TARGETED CUSTOMER (Archetype)
q Cancer Pa3ent
REALISTIC PROTOTYPE(S)
q Pa3ent-Therapy Matching
Service
Product User TesRng (PUT) Map
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organizaTon
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa3ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(socware)?

42. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 1 – Understand
FlaRron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Pa3ent
wants …
therapy
PaRent
starts
therapy
Pa3ent
makes
appoint-
ment to
see
doctor
Doctor/
Coordin.
searches
for
matching
trials
Doctor
discusses
trial with
pa3ent
Pa3ent
enrolls
for
therapy
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organizaTon
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa3ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(socware)?

43. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
To Do
(Future)
Doing
(Present)
Done
(Past)
Event 2 – Diverge
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organizaTon
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa3ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(socware)?
FlaRron Health’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches)
Rapidly Solve Big Problems and Test New Ideas

44. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
CompeT-
tor 1
CompeT-
tor 2
CompeT-
tor 3
FlaRron Health’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches)
Rapidly Solve Big Problems and Test New Ideas
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organizaTon
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa3ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(socware)?
Event 2 – Compe+tors’ Map

45. Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem-HMW Sketch
ITEM PROBLEM
(Pain;
Constraint;
Trade-off)
HOW MIGHT WE
(HMW)
Idea/
QuesRon
Sketch
(Mock up)
HOW? InformaTon
required to screen
paTents is hard to
find in their
medical records
q Structure
key
informa-
3on for
screening
pa3ents?
HOW?
Filling in missing
informaTon
requires a lot of
Tme and effort
q Streamline
discussion
with
outside
doctors?
HOW?
The number of
paTents, trials,
and requirements
is overwhelming
q Make
reviewing
electronic
medical
records
faster?
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organizaTon
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa3ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(socware)?
FlaRron Health’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches)
Rapidly Solve Big Problems and Test New Ideas

46. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 2 – Diverge
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Sprint Goal, Challenge, and QuesTon
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
To Do
(Future)
Doing
(Present)
Done
(Past)
FlaRron Health’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches)
Rapidly Solve Big Problems and Test New Ideas

47. Case Study 3
Blue Boele Coffee

48. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ...................................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas

49. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas

50. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Map
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
3tors:
Trade-offs
* Problem;
Vision/Goal
* SelecRon
Criteria
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu3on
Sketches
* Team: <8;
Premortem
* Generate
ideas

51. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas

52. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
TARGETED CUSTOMER (Archetype)
q Café Visitor (Coffee Drinker)
REALISTIC PROTOTYPE(S)
q Online Website
Product User TesRng (PUT) Map

53. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 1 – Understand
Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Custom-
er gets/
reads
Press
story
Custom-
er visits
website
Custom-
er com-
pares
coffee
retailers
Custom-
er
chooses/
buys
beans
Custom-
er wants
… cup of
coffee
Custom-
er gets
cup of
coffee
Custom-
er visits
cafe
Custom-
er orders
coffee
Barista
serves
coffee to
customer
Custom-
er pays
for cup
of coffee
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION

54. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu3on
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
To Do
(Future)
Doing
(Present)
Done
(Past)
Event 2 – Diverge
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Blue Boele Coffee’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches)
Rapidly Solve Big Problems and Test New Ideas

55. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
CompeT-
tor 1
CompeT-
tor 2
CompeT-
tor 3
Sprint Goal, Challenge, and QuesTon
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Blue Boele Coffee’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches)
Rapidly Solve Big Problems and Test New Ideas
Event 2 – Compe+tors’ Map

56. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem-HMW Sketch
ITEM PROBLEM
(Pain;
Constraint;
Trade-off)
HOW MIGHT WE (HMW)
Solu3ons
Idea/
QuesRon
Sketch
(Mock up)
“The Mind
Reader”
Website
Organize
online store
the same
way a barista
might talk
with a
customer
Webpages
q Welcome
to Blue
Bocle
q How do
you
prepare
your
coffee?
q How to
select
coffee
Problem
SoluRon
Hypotheses
Prototype
ValidaRon
1 2
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
3 4 5
Blue Boele Coffee’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches)
Rapidly Solve Big Problems and Test New Ideas

57. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
SoluRon
Hypotheses
Prototype
Valida3on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 2 – Diverge
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Sprint Goal, Challenge, and QuesTon
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
To Do
(Future)
Doing
(Present)
Done
(Past)
Blue Boele Coffee’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches)
Rapidly Solve Big Problems and Test New Ideas