O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Understand	1	
Visual	Templates	for:	
	
	
	
	
	
	
		
	
PROBLEM	
Understand	
Problem	
Diverge	
Solu+on	
Decide	
Hypotheses	
...
Challenge/Job	To	Get	Done	(JTGD):	...................................................	 Pain/Delight	(-/+):	….....	
Design	...
Challenge/Job	To	Get	Done	(JTGD):	...................................................	 Pain/Delight	(-/+):	….....	
Design	...
Challenge/Job	To	Get	Done	(JTGD):	...................................................	 Pain/Delight	(-/+):	….....	
Design	...
Understand	1	
PROBLEM
Challenge/Job	To	Get	Done	(JTGD):	...................................................	
World-class	Coaching	on	Design	Spri...
Challenge/Job	To	Get	Done	(JTGD):	...................................................	
World-class	Coaching	on	Design	Spri...
Pain/Delight	(-/+):	….....	
Problem	
Solu+on	
Hypotheses	
Prototype	
Valida+on	
1 2 3 4 5
Understand	 Diverge	 Decide	 Pro...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Understand	
PROBLEM	
1
Pain/Delight	(-/+):	….....	
Problem	
Solu+on	
Hypotheses	
Prototype	
Valida+on	
1 2 3 4 5
Understand	 Diverge	 Decide	 Pro...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Case	Study	1	
Savioke
Pain/Delight	(-/+):	….....	Challenge/Job	To	Get	Done	(JTGD):	...................................................	
World-cl...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Challenge/Job	...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Monday	 Tuesda...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Challenge/Job	...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Challenge/Job	...
TARGETED	CUSTOMER	(Archetype)	
q  Hotel	Guest	
	
	
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	...
TARGETED	CUSTOMER	(Archetype)	
q  Hotel	Guest:	Trade-offs	(-/+)	
	
	
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Produc...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Case	Study	2	
FlaXron	Health
Pain/Delight	(-/+):	….....	Challenge/Job	To	Get	Done	(JTGD):	...................................................	
World-cl...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Challenge/Job	...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Monday	 Tuesda...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Challenge/Job	...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Challenge/Job	...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Challenge/Job	...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Case	Study	3	
Blue	Boele	Coffee
Pain/Delight	(-/+):	….....	Challenge/Job	To	Get	Done	(JTGD):	...................................................	
World-cl...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Challenge/Job	...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Monday	 Tuesda...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Challenge/Job	...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Challenge/Job	...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Pain/Delight	(-/+):	….....	
WHERE	
Space	
WHAT	
Product	
WHO	
Customer	
HOW	
Provider	
WHY	
Profit	
(Value)	
Problem	
Solu+...
Google’s 5-Day Design Sprint: Event 1 – UNDERSTAND (Customer Problem/Habit/Journey)
Próximos SlideShares
Carregando em…5
×

Google’s 5-Day Design Sprint: Event 1 – UNDERSTAND (Customer Problem/Habit/Journey)

1.753 visualizações

Publicada em

The team at GV (Google Ventures) has graciously published a fabulous book, "Sprint," in which Jake Knapp with John Zeratsky and Braden Kowitz comprehensively explain their Design Sprint Methodology. It's a five-day process that spans from Monday to Friday. Design Sprint Events or Activities are respectively Understand-Diverge-Decide-Prototype-Validate. This presentation focuses on Event 1, which is "Understand."

In this presentation, the visual tool of the Design Sprint (DS) Map is used to summarize "Understand" tasks as a visual checklist. In addition, the DS Map is used to present a worksheet that is used to visually collect, organize, select, and test (C.O.S.T.) ideas during a Design Sprint. Included in the presentation are three case studies that illustrate how the "Understand" activity is used on Day (Event) 1 of the 5-Day Sprint.

Publicada em: Negócios
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

Google’s 5-Day Design Sprint: Event 1 – UNDERSTAND (Customer Problem/Habit/Journey)

  1. 1. Understand 1 Visual Templates for: PROBLEM Understand Problem Diverge Solu+on Decide Hypotheses Prototype Prototype Validate Valida+on 1 2 34 Build Measure Learn Rapidly map informa+on and ideas for Product User Tes+ng (PUT). Then, select the most important customer mini- problem or trade-off of own product/organiza+on to be resolved.
  2. 2. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... Design Sprint (DS) Loop Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing DESIGN SPRINT (DS) LOOP Understand Diverge Decide Prototype Validate 1 2 34 5
  3. 3. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... Design Sprint (DS) Loop Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing DESIGN SPRINT (DS) LOOP Understand Problem Diverge Solu+on Decide Hypotheses Prototype Prototype Validate Valida+on 1 2 34 5
  4. 4. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... Design Sprint (DS) Loop Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing DESIGN SPRINT (DS) LOOP Understand Problem Diverge Solu+on Decide Hypotheses Prototype Prototype Validate Valida+on 1 2 34 5 Build Measure Learn
  5. 5. Understand 1 PROBLEM
  6. 6. Challenge/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas Pain/Delight (-/+): ….....
  7. 7. Challenge/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas Pain/Delight (-/+): …..... Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  8. 8. Pain/Delight (-/+): …..... Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  9. 9. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Map
  10. 10. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  TARGETED CUSTOMER: Most Important Customer (MIC): q  TARGETED PROBLEM: Most Cri+cal Job To Get Done (-/+) q  Experts: Product User TesXng (PUT) Map
  11. 11. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  TARGETED CUSTOMER: Most Important Customer (MIC): q  TARGETED PROBLEM: Most Cri+cal Job To Get Done (-/+) q  Experts: q  Customer Journey (Habit) Map: q  Customer Scenario (JTGD; Trade-off): q  Winning Strategy (HMW): Product User TesXng (PUT) Map
  12. 12. Understand PROBLEM 1
  13. 13. Pain/Delight (-/+): …..... Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... Event 1 – Understand Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Sprint Goal, Challenge, and QuesSon
  14. 14. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 1 – Understand Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Sprint Goal, Challenge, and QuesSon
  15. 15. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 1 – Understand Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  16. 16. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time q  TARGETED CUSTOMER: Most Important Customer (MIC): q  TARGETED PROBLEM: Most Cri+cal Job To Get Done (-/+) q  Experts: q  Problem: q  Vision: q  Long/Medium/Short-term Goal: q  Day 1 (Monday) q  10am – 5pm Event 1 – Understand Checklist q  Team/Experts: q  Sprint QuesXons (TARGETED): q  How Might We (HMW) … q  Premortem: q  Online: q  Out of Building (Industry/Env.): * Risks: * Opportuni+es: Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Customer Journey (Habit) Map: q  Customer Scenario (JTGD; Trade-off): q  Winning Strategy (HMW):
  17. 17. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time q  TARGETED CUSTOMER: Most Important Customer (MIC): q  TARGETED PROBLEM: Most Cri+cal Job To Get Done (-/+) q  Experts: q  Problem: q  Vision: q  Long/Medium/Short-term Goal: q  Day 1 (Monday) q  10am – 5pm Event 1 – Understand Checklist q  Customer Journey (Habit) Map: q  Customer Scenario (JTGD; Trade-off): q  Winning Strategy (HMW): q  Team/Experts: q  Sprint QuesXons (TARGETED): q  How Might We (HMW) … q  Premortem: q  Online: q  Out of Building (Industry/Env.): * Risks: * Opportuni+es: Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Sprint Goal, Challenge, and QuesSon
  18. 18. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time q  TARGETED CUSTOMER: Most Important Customer (MIC): q  TARGETED PROBLEM: Most Cri+cal Job To Get Done (-/+) q  Experts: q  Problem: q  Vision: q  Long/Medium/Short-term Goal: q  Day 1 (Monday) q  10am – 5pm Event 1 – Understand Checklist q  Team/Experts: q  Sprint QuesXons (TARGETED): q  How Might We (HMW) … q  Premortem: q  Online: q  Out of Building (Industry/Env.): * Risks: * Opportuni+es: Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Sprint Goal, Challenge, and QuesSon BIG CHALLENGE/ CONSTRAINT/RISK q  Desirability: q  Feasibility: q  Viability: LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION q  Customer Journey (Habit) Map: q  Customer Scenario (JTGD; Trade-off): q  Winning Strategy (HMW):
  19. 19. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm •  Office •  Env.: Risks/Opp. * Problem; Vision/Goal Most Important Customer; Experts * Customer Journey (Habit) Map * HMW … * Team: <8; Premortem SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 1 – Understand Checklist Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  TARGETED CUSTOMER: Most Important Customer (MIC): q  TARGETED PROBLEM: Most Cri+cal Job To Get Done (-/+) q  Experts: q  Problem: q  Vision: q  Long/Medium/Short-term Goal: q  Day 1 (Monday) q  10am – 5pm q  Team/Experts: q  Sprint QuesXons (TARGETED): q  How Might We (HMW) … q  Premortem: q  Online: q  Out of Building (Industry/Env.): * Risks: * Opportuni+es: q  Customer Journey (Habit) Map: q  Customer Scenario (JTGD; Trade-off): q  Winning Strategy (HMW):
  20. 20. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm •  Office •  Env.: Risks/Opp. * Problem; Vision/Goal Most Important Customer; Experts * Customer Journey (Habit) Map * HMW … * Team: <8; Premortem SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 1 – Understand Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  21. 21. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm •  Office •  Env.: Risks/Opp. * Problem; Vision/Goal Most Important Customer; Experts * Customer Journey (Habit) Map * HMW … * Team: <8; Premortem SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 1 – Understand Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  22. 22. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm •  Office •  Env.: Risks/Opp. * Problem; Vision/Goal Most Important Customer; Experts * Customer Journey (Habit) Map * HMW … * Team: <8; Premortem SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 1 – Understand Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  23. 23. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm •  Office •  Env.: Risks/Opp. * Problem; Vision/Goal Most Important Customer; Experts * Customer Journey (Habit) Map * HMW … * Team: <8; Premortem SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 1 – Understand Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing E: Engage- ment A: Acquisi- +on A: Ac+va- +on R: Reten- +on/ Revenue
  24. 24. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm •  Office •  Env.: Risks/Opp. * Problem; Vision/Goal Most Important Customer; Experts * Customer Journey (Habit) Map * HMW … * Team: <8; Premortem SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 1 – Understand Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past)
  25. 25. Case Study 1 Savioke
  26. 26. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  27. 27. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  28. 28. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Monday Tuesday Wed/day Thursday Friday 10am- 5pm •  Office •  Env.: Risks/Opp. * Problem; Vision/Goal Most Important Customer; Experts * Customer Journey (Habit) Map * HMW … * Team: <8; Premortem Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Savioke’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Map Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  29. 29. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  30. 30. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide bejer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care faciliSes, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  31. 31. TARGETED CUSTOMER (Archetype) q  Hotel Guest Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) REALISTIC PROTOTYPE(S) q  Relay Robot Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide bejer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care faciliSes, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Product User TesXng (PUT) Map
  32. 32. TARGETED CUSTOMER (Archetype) q  Hotel Guest: Trade-offs (-/+) Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) REALISTIC PROTOTYPE(S) q  Relay Robot: Trade-offs (-/+) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide bejer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care faciliSes, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Product User TesXng (PUT) Map
  33. 33. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing E: Engage- ment A: Acquisi- +on A: Ac+va- +on R: Reten- +on/ Revenue Customer Journey Map Savioke’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide bejer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care faciliSes, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality?
  34. 34. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 1 – Understand Savioke’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Hotel guest wants … small item Hotel guest receives small item Guest calls Recept- ionist Recept- ionist puts item in Robot Robot takes item to guest BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide bejer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care faciliSes, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality?
  35. 35. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) Event 1 – Understand Savioke’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide bejer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care faciliSes, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality?
  36. 36. Case Study 2 FlaXron Health
  37. 37. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas
  38. 38. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas
  39. 39. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Monday Tuesday Wed/day Thursday Friday 10am- 5pm •  Office •  Env.: Risks/Opp. * Problem; Vision/Goal Most Important Customer; Experts * Customer Journey (Habit) Map * HMW … * Team: <8; Premortem Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Map Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas
  40. 40. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Sprint Goal, Challenge, and QuesSon
  41. 41. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organizaSon LONG-TERM GOAL (VISION/STRATEGY) Get more pa+ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (socware)?
  42. 42. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas TARGETED CUSTOMER (Archetype) q  Cancer Pa+ent REALISTIC PROTOTYPE(S) q  Pa+ent-Therapy Matching Service Product User TesXng (PUT) Map BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organizaSon LONG-TERM GOAL (VISION/STRATEGY) Get more pa+ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (socware)?
  43. 43. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing E: Engage- ment A: Acquisi- +on A: Ac+va- +on R: Reten- +on/ Revenue Customer Journey Map FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organizaSon LONG-TERM GOAL (VISION/STRATEGY) Get more pa+ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (socware)?
  44. 44. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 1 – Understand FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pa+ent wants … therapy PaXent starts therapy Pa+ent makes appoint- ment to see doctor Doctor/ Coordin. searches for matching trials Doctor discusses trial with pa+ent Pa+ent enrolls for therapy BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organizaSon LONG-TERM GOAL (VISION/STRATEGY) Get more pa+ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (socware)?
  45. 45. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) Event 1 – Understand FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organizaSon LONG-TERM GOAL (VISION/STRATEGY) Get more pa+ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (socware)?
  46. 46. Case Study 3 Blue Boele Coffee
  47. 47. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas
  48. 48. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas
  49. 49. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Monday Tuesday Wed/day Thursday Friday 10am- 5pm •  Office •  Env.: Risks/Opp. * Problem; Vision/Goal Most Important Customer; Experts * Customer Journey (Habit) Map * HMW … * Team: <8; Premortem Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Map Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas
  50. 50. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas
  51. 51. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas TARGETED CUSTOMER (Archetype) q  Café Visitor (Coffee Drinker) REALISTIC PROTOTYPE(S) q  Online Website Product User TesXng (PUT) Map
  52. 52. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing E: Engage- ment A: Acquisi- +on A: Ac+va- +on R: Reten- +on/ Revenue Customer Journey Map BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas
  53. 53. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 1 – Understand Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Custom- er gets/ reads Press story Custom- er visits website Custom- er com- pares coffee retailers Custom- er chooses/ buys beans Custom- er wants … cup of coffee Custom- er gets cup of coffee Custom- er visits cafe Custom- er orders coffee Barista serves coffee to customer Custom- er pays for cup of coffee BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION
  54. 54. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu+on Hypotheses Prototype Valida+on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) Event 1 – Understand BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas

×