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Google’s 5-Day Design Sprint: Event 4 – PROTOTYPE (Scene/Product)

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This presentation covers Prototyping.

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Google’s 5-Day Design Sprint: Event 4 – PROTOTYPE (Scene/Product)

  1. 1. Prototype PROTOTYPE 4 Use the prepared storyboard, which is a key output from Event 3 (Decide), to guide prepara<on of realis4c prototype(s) or “facades.” It’s important to note that the main purpose of the realis<c prototypes or facades is to serve as a tool that facilitates customer interviews and the gaining of insights on customer behavior (habits) while trying to answer the Design Sprint Ques<on. Make sure you prepare an Interview Script and rehearse for the interview of customers for Event 5. Visual Templates for: Understand Problem Diverge Solu<on Decide Hypotheses Prototype Prototype Validate Valida<on 1 2 34 5 Build Measure Learn
  2. 2. Pain/Delight (-/+): …..... Design Sprint (DS) Loop Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing DESIGN SPRINT (DS) LOOP Understand Diverge Decide Prototype Validate 1 2 34 5 Big Goal/Job To Get Done (JTGD): ...................................................
  3. 3. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing DESIGN SPRINT (DS) LOOP Understand Problem Diverge Solu<on Decide Hypotheses Prototype Prototype Validate Valida<on 1 2 34 5 Design Sprint (DS) Loop Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): ...................................................
  4. 4. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing DESIGN SPRINT (DS) LOOP Understand Problem Diverge Solu<on Decide Hypotheses Prototype Prototype Validate Valida<on 1 2 34 5 Build Measure Learn Design Sprint (DS) Loop Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): ...................................................
  5. 5. Prototype PROTOTYPE 4
  6. 6. Pain/Delight (-/+): …..... Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Big Goal/Job To Get Done (JTGD): ................................................... SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  7. 7. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate WHEN Time Event 4 – Prototype World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Big Goal/Job To Get Done (JTGD): ................................................... SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  8. 8. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate WHEN Time Event 4 – Prototype World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Big Goal/Job To Get Done (JTGD): ................................................... Design Sprint (DS) Charter SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  9. 9. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ................................................... WHEN Time Event 4 – Prototype World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK q  Desirability: q  Feasibility: q  Viability: LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Design Sprint (DS) Charter SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  10. 10. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate WHEN Time Event 4 – Prototype Product/ Prototype 1 Product/ Prototype 2 Product/ Prototype 3 World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Big Goal/Job To Get Done (JTGD): ................................................... Design Sprint (DS) Charter SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  11. 11. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate WHEN Time Event 4 – Prototype World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Product/ Prototype 1 Product/ Prototype 2 Product/ Prototype 3 BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Big Goal/Job To Get Done (JTGD): ................................................... Design Sprint (DS) Charter SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  12. 12. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate WHEN Time Event 4 – Prototype World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Product/ Prototype 1 Product/ Prototype 2 Product/ Prototype 3 Big Goal/Job To Get Done (JTGD): ................................................... SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  13. 13. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate WHEN Time Event 4 – Prototype World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Product/ Prototype 1 Product/ Prototype 2 Product/ Prototype 3 Team Member ….............. Team Member ….............. Team Member ….............. Big Goal/Job To Get Done (JTGD): ................................................... SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  14. 14. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate WHEN Time q  Internal Customer/Cri4c: q  Office: q  Day 4 (Thursday) q  10am – 5pm q  Decider: q  Interview Script: q  Build: q  Run Trials: q  Realis4c Prototypes: q  Interview Script: Event 4 – Prototype Checklist q  Realis4c Prototypes (Customer Experience/Value): World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Big Goal/Job To Get Done (JTGD): ...................................................
  15. 15. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- <tors: Trade-offs * Store: $100 Gif Vouchers * Office * Problem; Vision/Goal * Selec4on Criteria * Customer Story Map * Realis4c Prototype Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri<c; Decider Internal Customer/ Cri<c; Decider * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu<on Sketches * Strongest Solu<on * 3x5 Story- board/Grid *Prototype *Interview Script/Role- Playing * Team: <8; Premortem * Generate ideas * S<cky Decision *Build * Run Trials WHEN Time q  Internal Customer/Cri4c: q  Office: q  Day 4 (Thursday) q  10am – 5pm q  Decider: q  Interview Script: q  Build: q  Run Trials: Event 4 – Prototype Checklist SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables q  Realis4c Prototypes (Customer Experience/Value): q  Realis4c Prototypes: q  Interview Script: World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Big Goal/Job To Get Done (JTGD): ................................................... Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  16. 16. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- <tors: Trade-offs * Store: $100 Gif Vouchers * Office * Problem; Vision/Goal * Selec4on Criteria * Customer Story Map * Realis4c Prototype Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri<c; Decider Internal Customer/ Cri<c; Decider * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu<on Sketches * Strongest Solu<on * 3x5 Story- board/Grid *Prototype *Interview Script/Role- Playing * Team: <8; Premortem * Generate ideas * S<cky Decision *Build * Run Trials WHEN Time Event 4 – Prototype SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Big Goal/Job To Get Done (JTGD): ................................................... Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  17. 17. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- <tors: Trade-offs * Store: $100 Gif Vouchers * Office * Problem; Vision/Goal * Selec4on Criteria * Customer Story Map * Realis4c Prototype Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri<c; Decider Internal Customer/ Cri<c; Decider * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu<on Sketches * Strongest Solu<on * 3x5 Story- board/Grid *Prototype *Interview Script/Role- Playing * Team: <8; Premortem * Generate ideas * S<cky Decision *Build * Run Trials WHEN Time Event 4 – Prototype SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Big Goal/Job To Get Done (JTGD): ................................................... Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  18. 18. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- <tors: Trade-offs * Store: $100 Gif Vouchers * Office * Problem; Vision/Goal * Selec4on Criteria * Customer Story Map * Realis4c Prototype Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri<c; Decider Internal Customer/ Cri<c; Decider * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu<on Sketches * Strongest Solu<on * 3x5 Story- board/Grid *Prototype *Interview Script/Role- Playing * Team: <8; Premortem * Generate ideas * S<cky Decision *Build * Run Trials WHEN Time Event 4 – Prototype SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Big Goal/Job To Get Done (JTGD): ................................................... Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  19. 19. Pain/Delight (-/+): …..... ORGANIC Trade-off Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Big Goal/Job To Get Done (JTGD): ................................................... ORGANIC Trade-off Map SYSTEM: Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals SYSTEM:
  20. 20. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM PAIN (-) DELIGHT (+) Big Goal/Job To Get Done (JTGD): ................................................... SYSTEM Trade-off Map SYSTEM: Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM DELIGHT (+) SYSTEM: SYSTEM Trade-off Map
  21. 21. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM PAIN (-) DELIGHT (+) Big Goal/Job To Get Done (JTGD): ................................................... SYSTEM Trade-off Map SYSTEM: PRODUCT Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM: CUSTOMER DELIGHT (+) SYSTEM: CUSTOMER CUSTOMER Trade-off Map
  22. 22. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: PRODUCT PAIN (-) DELIGHT (+) Big Goal/Job To Get Done (JTGD): ................................................... PRODUCT Trade-off Map SYSTEM: PRODUCT Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM: CUSTOMER DELIGHT (+) SYSTEM: CUSTOMER CUSTOMER Trade-off Map
  23. 23. Pain/Delight (-/+): …..... SYSTEM Trade-off Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: PRODUCT PAIN (-) DELIGHT (+) Big Goal/Job To Get Done (JTGD): ................................................... PRODUCT Trade-off Map SYSTEM: PRODUCT Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM DELIGHT (+) SYSTEM: CUSTOMER
  24. 24. VALUE ENGINE MAP Rapidly Test Big Ideas and Achieve Big Goals HIGH DIFFERENTIATION Strategy (Business Model) BLUE OCEAN Strategy (Business Model) RED OCEAN Strategy (Business Model) LOW PAIN Strategy (Business Model) STUCK-IN-MIDDLE Strategy (Business Model) PAIN (-) Low High DELIGHT (+) Low High 1 10 10 Customer (Segment): …................................................................................................................ Challenge/Job To Get Done (JTGD): ............................................................................................ Tool (Product/Service): ............................................................................................................... Pain (-): ..................................................... Delight/Pleasure (+): ........................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  25. 25. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... 3x3 Storyboard: Ver[cal Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  26. 26. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... 3x3 Storyboard: Horizontal Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  27. 27. HMW HMW HMW HMW HMW HMW HMW HMW World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... How Might We (HMW)-Storyboard: Notes Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): …..... HMW
  28. 28. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... 3x3 Storyboard: Act 1 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  29. 29. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... 3x3 Storyboard: Act 2 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  30. 30. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... 3x3 Storyboard: Act 3 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  31. 31. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 4 – Prototype World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION To Do (Future) Doing (Present) Done (Past) Design Sprint (DS) Charter SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  32. 32. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... INTERVIEWEE: Storyboard of Customer Journey: Interview Notes (Organic) Rapidly Test Big Ideas and Achieve Big Goals
  33. 33. A: ACQUISITION A: ACTIVATION R: RETENTION R: REVENUE R: REFERRAL E: ENGAGEMENT World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... INTERVIEWEE: --- CUSTOMER EXPERIENCE JOURNEY Storyboard of Customer Journey: Interview Notes (Structured) Rapidly Test Big Ideas and Achieve Big Goals
  34. 34. Case Study 1 Savioke
  35. 35. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  36. 36. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  37. 37. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 4 – Prototype SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- <tors: Trade-offs * Store: $100 Gif Vouchers * Office * Problem; Vision/Goal * Selec4on Criteria * Customer Story Map * Realis4c Prototype Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri<c; Decider Internal Customer/ Cri<c; Decider * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu<on Sketches * Strongest Solu<on * 3x5 Story- board/Grid *Prototype *Interview Script/Role- Playing * Team: <8; Premortem * Generate ideas * S<cky Decision *Build * Run Trials
  38. 38. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  39. 39. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide bener customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili[es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  40. 40. TARGETED CUSTOMER (Archetype) q  Hotel Guest Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) REALISTIC PROTOTYPE(S) q  Relay Robot Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide bener customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili[es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Product User Tes4ng (PUT) Map Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  41. 41. TARGETED CUSTOMER (Archetype) q  Hotel Guest: Trade-offs (-/+) Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) REALISTIC PROTOTYPE(S) q  Relay Robot: Trade-offs (-/+) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide bener customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili[es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Product User Tes4ng (PUT) Map Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  42. 42. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Customer Habit Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Hotel guest wants … small item Hotel guest receives small item Guest calls Recept- ionist Recept- ionist puts item in Robot Robot takes item to guest BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide bener customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili[es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  43. 43. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Compe[- tor 1 Compe[- tor 2 Compe[- tor 3 BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide bener customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili[es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Compe+tors’ Map Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  44. 44. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Solu<ons Idea/ Ques4on Sketch (Mock up) Moment of Delivery Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide bener customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili[es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  45. 45. HMW HMW HMW HMW HMW HMW HMW HMW World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... HMW Savioke’s How Might We (HMW)-Storyboard: Notes Rapidly Test Big Ideas and Achieve Big Goals
  46. 46. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Savioke’s How Might We (HMW)-Storyboard: Ver[cal Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  47. 47. Pain/Delight (-/+): …..... CUSTOMER Trade-off Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: PRODUCT PAIN (-) DELIGHT (+) Big Goal/Job To Get Done (JTGD): ................................................... PRODUCT Trade-off Map SYSTEM: PRODUCT Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM: CUSTOMER DELIGHT (+) SYSTEM: CUSTOMER
  48. 48. Savioke’s VALUE ENGINE MAP: Selec<on of Best Conceptual Solu<on (Sketch) Rapidly Test Big Ideas and Achieve Big Goals HIGH DIFFERENTIATION Strategy (Business Model) BLUE OCEAN Strategy (Business Model) RED OCEAN Strategy (Business Model) LOW PAIN Strategy (Business Model) STUCK-IN-MIDDLE Strategy (Business Model) PAIN (-) Low High DELIGHT (+) Low High 1 10 10 Customer (Segment): …................................................................................................................ Challenge/Job To Get Done (JTGD): ............................................................................................ Tool (Product/Service): ............................................................................................................... Pain (-): ..................................................... Delight/Pleasure (+): ........................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Event 3 – Decide
  49. 49. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide bener customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili[es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Event 4 – Prototype Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  50. 50. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Savioke’s Storyboard of Customer Journey: Act 1 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  51. 51. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Savioke’s Storyboard of Customer Journey: Act 2 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  52. 52. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Savioke’s Storyboard of Customer Journey: Act 3 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  53. 53. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide bener customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili[es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Event 4 – Prototype Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  54. 54. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... INTERVIEWEE: Savioke’s Storyboard of Customer Journey: Interview Notes (Organic) Rapidly Test Big Ideas and Achieve Big Goals
  55. 55. A: ACQUISITION A: ACTIVATION R: RETENTION R: REVENUE R: REFERRAL E: ENGAGEMENT World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... INTERVIEWEE: --- CUSTOMER EXPERIENCE JOURNEY Savioke’s Storyboard of Customer Journey: Interview Notes (Structured) Rapidly Test Big Ideas and Achieve Big Goals
  56. 56. Case Study 2 Fla4ron Health
  57. 57. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Fla4ron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  58. 58. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Fla4ron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  59. 59. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Map Fla4ron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- <tors: Trade-offs * Store: $100 Gif Vouchers * Office * Problem; Vision/Goal * Selec4on Criteria * Customer Story Map * Realis4c Prototype Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri<c; Decider Internal Customer/ Cri<c; Decider * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu<on Sketches * Strongest Solu<on * 3x5 Story- board/Grid *Prototype *Interview Script/Role- Playing * Team: <8; Premortem * Generate ideas * S<cky Decision *Build * Run Trials Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  60. 60. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Fla4ron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organiza[on LONG-TERM GOAL (VISION/STRATEGY) Get more pa<ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (soiware)? Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  61. 61. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Fla4ron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals TARGETED CUSTOMER (Archetype) q  Cancer Pa<ent REALISTIC PROTOTYPE(S) q  Pa<ent-Therapy Matching Service Product User Tes4ng (PUT) Map BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organiza[on LONG-TERM GOAL (VISION/STRATEGY) Get more pa<ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (soiware)? Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  62. 62. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Customer Habit Map Fla4ron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pa<ent wants … therapy Pa4ent starts therapy Pa<ent makes appoint- ment to see doctor Doctor/ Coordin. searches for matching trials Doctor discusses trial with pa<ent Pa<ent enrolls for therapy BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organiza[on LONG-TERM GOAL (VISION/STRATEGY) Get more pa<ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (soiware)? Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  63. 63. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Compe[- tor 1 Compe[- tor 2 Compe[- tor 3 Fla4ron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organiza[on LONG-TERM GOAL (VISION/STRATEGY) Get more pa<ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (soiware)? Compe+tors’ Map SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  64. 64. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Idea/ Ques4on Sketch (Mock up) HOW? Informa[on required to screen pa[ents is hard to find in their medical records q Structure key informa- <on for screening pa<ents? HOW? Filling in missing informa[on requires a lot of [me and effort q Streamline discussion with outside doctors? HOW? The number of pa[ents, trials, and requirements is overwhelming q Make reviewing electronic medical records faster? Challenge/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organiza[on LONG-TERM GOAL (VISION/STRATEGY) Get more pa<ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (soiware)? Fla4ron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  65. 65. HMW Streamline discussion with outside doctors? HMW Make reviewing electronic medical records faster? HMW HMW HMW HMW HMW HMW Structure key informa- <on for screening pa<ents? World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... HMW Fla4ron Health’s How Might We (HMW)-Storyboard: Notes Rapidly Test Big Ideas and Achieve Big Goals
  66. 66. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Fla4ron Health’s How Might We (HMW)-Storyboard: Ver[cal Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  67. 67. Pain/Delight (-/+): …..... CUSTOMER Trade-off Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: PRODUCT PAIN (-) DELIGHT (+) Big Goal/Job To Get Done (JTGD): ................................................... PRODUCT Trade-off Map SYSTEM: PRODUCT Fla4ron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM: CUSTOMER DELIGHT (+) SYSTEM: CUSTOMER
  68. 68. Fla4ron Health’s VALUE ENGINE MAP: Selec<on of Best Conceptual Solu<on (Sketch) Rapidly Test Big Ideas and Achieve Big Goals HIGH DIFFERENTIATION Strategy (Business Model) BLUE OCEAN Strategy (Business Model) RED OCEAN Strategy (Business Model) LOW PAIN Strategy (Business Model) STUCK-IN-MIDDLE Strategy (Business Model) PAIN (-) Low High DELIGHT (+) Low High 1 10 10 Customer (Segment): …................................................................................................................ Challenge/Job To Get Done (JTGD): ............................................................................................ Tool (Product/Service): ............................................................................................................... Pain (-): ..................................................... Delight/Pleasure (+): ........................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Event 3 – Decide
  69. 69. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Fla4ron Health’s Storyboard of Customer Journey: Act 1 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  70. 70. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... Fla4ron Health’s Storyboard of Customer Journey: Act 2 Rapidly Test Big Ideas and Achieve Big Goals
  71. 71. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... Fla4ron Health’s Storyboard of Customer Journey: Act 3 Rapidly Test Big Ideas and Achieve Big Goals
  72. 72. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 4 – Prototype World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) Fla4ron Health’s Design Sprint (DS) Map: Conceptual Solu<on (Sketch) Rapidly Test Big Ideas and Achieve Big Goals BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organiza[on LONG-TERM GOAL (VISION/STRATEGY) Get more pa<ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (soiware)? SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  73. 73. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... INTERVIEWEE: Fla4ron Health’s Storyboard of Customer Journey: Interview Notes (Organic) Rapidly Test Big Ideas and Achieve Big Goals
  74. 74. A: ACQUISITION A: ACTIVATION R: RETENTION R: REVENUE R: REFERRAL E: ENGAGEMENT World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... INTERVIEWEE: --- CUSTOMER EXPERIENCE JOURNEY Fla4ron Health’s Storyboard of Customer Journey: Interview Notes (Structured) Rapidly Test Big Ideas and Achieve Big Goals
  75. 75. Case Study 3 Blue Bokle Coffee
  76. 76. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Bokle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  77. 77. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Bokle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  78. 78. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Map Blue Bokle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- <tors: Trade-offs * Store: $100 Gif Vouchers * Office * Problem; Vision/Goal * Selec4on Criteria * Customer Story Map * Realis4c Prototype Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri<c; Decider Internal Customer/ Cri<c; Decider * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu<on Sketches * Strongest Solu<on * 3x5 Story- board/Grid *Prototype *Interview Script/Role- Playing * Team: <8; Premortem * Generate ideas * S<cky Decision *Build * Run Trials Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  79. 79. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Bokle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  80. 80. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables TARGETED CUSTOMER (Archetype) q  Café Visitor (Coffee Drinker) REALISTIC PROTOTYPE(S) q  Online Website Product User Tes4ng (PUT) Map Blue Bokle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  81. 81. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Customer Habit Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Custom- er gets/ reads Press story Custom- er visits website Custom- er com- pares coffee retailers Custom- er chooses/ buys beans Custom- er wants … cup of coffee Custom- er gets cup of coffee Custom- er visits cafe Custom- er orders coffee Barista serves coffee to customer Custom- er pays for cup of coffee BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Bokle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  82. 82. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Compe[- tor 1 Compe[- tor 2 Compe[- tor 3 BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Compe+tors’ Map Blue Bokle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Design Sprint (DS) Charter SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  83. 83. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch for Prototype ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Solu<ons Idea/ Ques4on Sketch (Mock up) Make web experience q a delight? q a place you’d like to visit? Make web experience like a friendly barista’s? Ground the experience/ story in the café? BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Bokle Coffee’s Design Sprint (DS) Map: Conceptual Solu<ons (Sketches) Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Sheet 1 of 3 Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  84. 84. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch for Prototype BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Bokle Coffee’s Design Sprint (DS) Map: Conceptual Solu<ons (Sketches) Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Sheet 2 of 3 ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Solu<ons Idea/ Ques4on Sketch (Mock up) Use imagery to tell our story? Make you feel like a “regular” on the site? Help people realize that they can buy coffee online? Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  85. 85. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch for Prototype BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Bokle Coffee’s Design Sprint (DS) Map: Conceptual Solu<ons (Sketches) Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Sheet 3 of 3 ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Solu<ons Idea/ Ques4on Sketch (Mock up) Communi- cate values of Blue Bonle Coffee? Recreate “Serah” on the web? Ensure that no customer, who loves us in the store, is unaware of website? Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  86. 86. HMW Make web experience like a friendly barista’s? HMW Ground the experience/ story in the café? HMW Use imagery to tell our story? HMW Help people realize that they can buy coffee online? HMW Communicate values of Blue Bonle Coffee? HMW Ensure that no customer, who loves us in the store, is unaware of website? HMW Recreate “Serah” on the web? HMW Make web experience q a delight? q a place you’d like to visit? World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... HMW Make you feel like a “regular” on the site? Blue Bokle Coffee’s How Might We (HMW)-Storyboard: Notes Rapidly Test Big Ideas and Achieve Big Goals
  87. 87. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Blue Bokle Coffee’s How Might We (HMW)-Storyboard: Ver[cal Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  88. 88. Pain/Delight (-/+): …..... CUSTOMER Trade-off Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: PRODUCT PAIN (-) DELIGHT (+) Big Goal/Job To Get Done (JTGD): ................................................... PRODUCT Trade-off Map SYSTEM: PRODUCT Blue Bokle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM: CUSTOMER DELIGHT (+) SYSTEM: CUSTOMER
  89. 89. Blue Bokle Coffee’s VALUE ENGINE MAP: Selec<on of Best Conceptual Solu<on (Sketch) Rapidly Test Big Ideas and Achieve Big Goals HIGH DIFFERENTIATION Strategy (Business Model) BLUE OCEAN Strategy (Business Model) RED OCEAN Strategy (Business Model) LOW PAIN Strategy (Business Model) STUCK-IN-MIDDLE Strategy (Business Model) PAIN (-) Low High DELIGHT (+) Low High 1 10 10 Customer (Segment): …................................................................................................................ Challenge/Job To Get Done (JTGD): ............................................................................................ Tool (Product/Service): ............................................................................................................... Pain (-): ..................................................... Delight/Pleasure (+): ........................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Event 3 – Decide
  90. 90. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) Event 4 – Prototype BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Bokle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  91. 91. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch for Prototype ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Solu<ons Idea/ Ques4on Sketch (Mock up) “The Mind Reader” Website Organize online store the same way a barista might talk with a customer Webpages q Welcome to Blue Boele q How do you prepare your coffee? q How to select coffee BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Bokle Coffee’s Design Sprint (DS) Map: Conceptual Solu<ons (Sketches) Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  92. 92. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Blue Bokle Coffee’s Storyboard of Customer Journey: Act 1 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  93. 93. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... Blue Bokle Coffee’s Storyboard of Customer Journey: Act 2 Rapidly Test Big Ideas and Achieve Big Goals
  94. 94. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... Blue Bokle Coffee’s Storyboard of Customer Journey: Act 3 Rapidly Test Big Ideas and Achieve Big Goals
  95. 95. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) Event 4 – Prototype BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Bokle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem Solu4on Hypotheses Prototype Valida<on 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  96. 96. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... INTERVIEWEE: Blue Bokle Coffee’s Storyboard of Customer Journey: Interview Notes (Organic) Rapidly Test Big Ideas and Achieve Big Goals
  97. 97. A: ACQUISITION q  Sign Up Page A: ACTIVATION q  Customer Experience Page R: RETENTION R: REVENUE R: REFERRAL E: ENGAGEMENT q  Marke<ng Page World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... INTERVIEWEE: --- CUSTOMER EXPERIENCE JOURNEY Blue Bokle Coffee’s Storyboard of Customer Journey: Interview Notes (Structured) Rapidly Test Big Ideas and Achieve Big Goals

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