Google recently and explicitly restructured its organization to be ambidextrous. Implicit in Google's reorganization is application of the Ambidexterity Principle, "Think Win-Win Strategies and Solutions."
The above presentation visually summarizes how Google uses the Ambidexterity Principle.
Alphabet's Ambidextrous Profit Model: How Google Applies the Ambidexterity Principle to Create Win-Win Solutions
1. Fiber
To
provide
superfast
Internet
Nest
To
provide
smart
products
for
home
(Internet
of
Things)
Calico
To
fight
age-‐related
diseases
Google
X
To
work
on
big
break-‐
throughs
Google
Ventures
To
fund
bold
new
ventures
…
Google
Capital
To
invest
in
long-‐term
tech
trends
Google
“To
organize
the
world's
informa@on
and
make
it
universally
accessible
and
useful.”
Search;
Android;
You-‐
Tube;
Apps;
Maps;
Ads
Job
To
Get
Done
(Market/Goal):
Create
a
cleaner
and
more
accountable
organiza@on
while
achieving
sustainable
compe@@ve
advantage
(Collec@on
of
companies;
Ambidextrous
Organiza@on)
-‐
A
“Galaxy”
of
Google’s
Ambidextrous
Program
World-‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
hGp://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
@rodKuhnKing
2. TRANSITION
(Chasm)
Business
Model
Experimenta3on:
Discovery
and
Valida@on
Business
Model
Execu3on:
Improvement
and
Scaling
Job
To
Get
Done
Alphabet’s
Ambidextrous
Strategy
PorRolio
How
oogle
Applies
the
Ambidexterity
Principle
and
Loop
in
its
New
Ambidextrous
Business
Model
World-‐class
Coaching
on
Business
Model
Storytelling
&
Econgineering
for
Less
Than
$10/Month:
hVp://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
@rodKuhnKing
Changing
Environment
(Uncertainty)
Stable
Environment
(Certainty)
Sustaining
Innova@on
Disrup@ve
Innova@on
DisrupXve
InnovaXon
Strategy
Red
Ocean
Strategy
Stuck-‐in-‐
the-‐Middle
Strategy
Blue
Ocean
Strategy
IMPROVEMENT
(Validated/Core)
PROJECTS
(EXPLOITATION
CULTURE)
Differen-‐
XaXon
Strategy
MEDIUM/LONG-‐
TERM
PROFIT:
Moonshot
Projects
q Self-‐driving
cars
q Delivery
drones
q Virtual
Reality
q WiFi
Hub
q Cancer-‐
detec@ng
pill
q Nest
SHORT-‐TERM
PROFIT:
Internet
Projects
q Google
Search
q Google
Photos
q Google
Now
q Chrome
q Google
Maps
q YouTube
q Android
OS
INNOVATION
(Startup/Moonshot)
PROJECTS
(EXPLORATION
CULTURE)
Ambidextrous
Program
3. TRANSITION
(Chasm)
Business
Model
Experimenta3on:
Discovery
and
Valida@on
Business
Model
Execu3on:
Improvement
and
Scaling
Job
To
Get
Done
Alphabet’s
Ambidextrous
Strategy
PaleVe
How
oogle
Applies
the
Ambidexterity
Principle
and
Loop
in
its
New
Ambidextrous
Business
Model
World-‐class
Coaching
on
Business
Model
Storytelling
&
Econgineering
for
Less
Than
$10/Month:
hVp://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
@rodKuhnKing
Changing
Environment
(Uncertainty)
Stable
Environment
(Certainty)
Sustaining
Innova@on
Disrup@ve
Innova@on
AdapXve
Strategy
Visionary
Strategy
Renewal
Strategy
INNOVATION
(Startup/Moonshot)
PROJECTS
(EXPLORATION
CULTURE)
Shaping
Strategy
IMPROVEMENT
(Validated/Core)
PROJECTS
(EXPLOITATION
CULTURE)
Classic
Strategy
MEDIUM/LONG-‐
TERM
PROFIT:
Moonshot
Projects
q Self-‐driving
cars
q Delivery
drones
q Virtual
Reality
q WiFi
Hub
q Cancer-‐
detec@ng
pill
q Nest
SHORT-‐TERM
PROFIT:
Internet
Projects
q Google
Search
q Google
Photos
q Google
Now
q Chrome
q Google
Maps
q YouTube
q Android
OS
Ambidextrous
Program
4. Explore
TRANSITION
(Chasm)
Ramp
up
Reconfigure
Pretotype
Prototype
Exploit
IMPROVEMENT
(Validated/Core)
PROJECTS
(EXPLOITATION
CULTURE)
Business
Model
Experimenta3on:
Discovery
and
Valida@on
Business
Model
Execu3on:
Improvement
and
Scaling
Job
To
Get
Done
World-‐class
Coaching
on
Business
Model
Storytelling
&
Econgineering
for
Less
Than
$10/Month:
hVp://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
@rodKuhnKing
Changing
Environment
(Uncertainty)
Stable
Environment
(Certainty)
Sustaining
Innova@on
Disrup@ve
Innova@on
Ambidextrous
Program
MEDIUM/LONG-‐
TERM
PROFIT:
Moonshot
Projects
q Self-‐driving
cars
q Delivery
drones
q Virtual
Reality
q WiFi
Hub
q Cancer-‐
detec@ng
pill
q Nest
SHORT-‐TERM
PROFIT:
Internet
Projects
q Google
Search
q Google
Photos
q Google
Now
q Chrome
q Google
Maps
q YouTube
q Android
OS
INNOVATION
(Startup/Moonshot)
PROJECTS
(EXPLORATION
CULTURE)
Alphabet’s
Ambidextrous
Project
AcXviXes
How
oogle
Applies
the
Ambidexterity
Principle
and
Loop
in
its
New
Ambidextrous
Business
Model