A Visual Organizer of Tools for Blue Ocean-TRIZ

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This visual organizer presents tools of Blue Ocean-TRIZ in an easy-to-understand and use format. TRIZ, a Russian acronym for the "Theory of Inventive Problem Solving," focuses on solving problems by eliminating trade-offs, contradictions, or negative effects. TRIZ tools provide complementary as well as alternative tools for 'sailing' towards the Blue Ocean. The tools of Blue Ocean-TRIZ are mainly organized according to 3 questions: 1) Where currently is the business (in the industry)? 2) Where must the business go? 3) How/When will the business get to the Blue Ocean?

Business Technology

A Visual Organizer of Tools for
BLUE OCEAN‐TRIZ

Dr. Rod King
Consultant & Trainer on Business Model Analysis, Design, and Innovation
rodkuhnking@sbcglobal.net & http://businessmodels.ning.com

A VISUAL ORGANIZER OF TOOLS FOR BLUE OCEAN‐TRIZ

HIERARCHY OF TOOLS AND PLANS FOR Present Situation (Resources) Future Situation Process/Program
BLUE OCEAN‐TRIZ PLANNING Where currently is the Where must the How/When will the business
business (in the industry)? business go? get to the Blue Ocean?
Level 3: Company Overview (Multi‐screen)
Visionary Tools Blue Ocean Diamond
(Useful Effects/ Harmful (IFR/Ideality)
Effects)
(30,000 ft Plan Blue Ocean Goals/Leadership               (Su‐Field Analysis) (IFR/Ideality) (Resources)
for Executives) Zoomable Page (IFR/Ideality) (Resources)
(Blue Ocean Brainstorming)
Space‐Time Evolution of               (Resources)
(Multi‐screen/                S‐ (Patterns of
Business Model or System Curve) Evolution/
S‐Curve)
Level 2: Blue Ocean Map (Contradiction (IFR) (40 Inventive
Strategic Tools (cf. PMS Map/Non‐customers) Matrix/Physical Principles/4
Contradiction) Separation/…)
(20,000 ft Plan Blue Ocean VOICE

for Managers/Planners/ Benchmarking of VOICE

Supervisors) Business/Customer

Experience Radar
(cf. Strategy Canvas)
Blue Ocean Actions
(cf. Four Actions Framework)
Zoomable Business Model (Subversion Analysis)
Level 1: Impact (SOWT) Analysis (Patterns of Evolution)
(Conflict Zone)
Tactical Tools   Dashboard
Blue Ocean Dashboard (Resources)
(10,000 ft Plan/ TOMCAT Matrix                   (Contradiction (IFR/Ideality) (40 Inventive
Performance Dashboard (cf. Buyer Utility Map)                Matrix) Principles/…)
for Operational Staff) 4 Balancing Perspectives and (Smart Little People)
Questions

Key

Similar tool exists in the book, “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne; some similar tools are shown in italics
Recommended tool for Rapid Blue Ocean Planning & Execution as well as Case Studies on Blue Ocean Companies

A VISUAL ORGANIZER OF TOOLS FOR PLANNING

HIERARCHY OF TOOLS AND PLANS FOR   Present Situation Future Situation Process/Program
……………………………………………………………………………… Where currently is the Where must the How/When will the business
business (in the industry)? business go? get to the Blue Ocean?
Level 3:
Visionary Tools

(30,000 ft Plan
for Executives)

Level 2:
Strategic Tools

(20,000 ft Plan
for Managers/
Planners/Supervisors)

Level 1:
Tactical Tools

(10,000 ft Plan/
Performance
Dashboard for
Operational Staff)

BOPE. Blue Ocean Planning & Execution. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com

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