SUBMITTED BY -:
KANHU CHARAN SAHOO

CONTENT
 Company Profile
 Product Mix
 Competitors
 Industry Analysis
 Conclusion

Company Profile
Type : Private
Industry : Conglomerate
Founded : 2006
Founder : Acharya Balkrishna(Chairperson,MD,CEO);
Baba Ramdev
Area Solved : Worldwide
Net income : $80 million(Rs.590 cr.)(FY 2021)
Logo :
Tagline : “Prakriti ka aashirwaad”
Website : www.patanjaliayurved.org

Product Mix

Competitors

Industry Analysis
 Patanjali company has expanded rapidly from a medical entity
to a leader in the food & beverage industry .
 The company has no Brand Ambassador for advertising, they
have perfectly demonstrated Baba Ramdev as he has a huge fan
following due to yoga .
 The main reason for its success due to 10%-30% lower in cost
& increasing awareness for a healthy lifestyle among Indian
people .

Patanjali is now sitting in a leading position in the market by
focusing on the brand image .However, it should not completely
forget competitors like Vindhya Herbals, Dabur, Naturals etc.
If Patanjali has to retain existing customers and capture more
customers along with satisfying them, it must fulfil the claims
made by customers before any other brand may follow ,suit
&take away .