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Government and Contractors
Working Together
Associate Director of Technology, Rock Creek
JOHN SERRAO
Public Affairs Specialist, Social Security Administration
(OIG)
ANDREW CANNARSA
Senior Project Manager, Rock Creek
STEPHANIE SCHREIBMAN
Web Developer, Rock Creek
LAUREN BYRWA
It All Started With a
MISSION
Original Design
Redesign
Risk & Pressure
+
Tech & Design
+
The Unknown…
The Moment of Truth
Drupa
l
Security Cloud
Hosting
QUESTIONS
MOUNT
But It All Started With a
COMPROMISE
HELP!
Let’s Go On a
Journey…
FORMAT
Step 1: Problem
Step 2: Solution
Step 3: Example
End: Q&A Session
QUESTION #1
Your Agency/Office Asks You to Take
Lead on a Website Redesign Projec
But You’re Non-Technical.
Problem:
EDUCATE Yourself
RFI
BEFORE
RFP!
Don’t ask for the
WORLD
Seek Help From Other
Government Agencies and
Contractors in the Open Source
Community BEFORE Issuing an
RFP. Try an RFI First!
Solution:
Did We Do This?
But
HOW
Start with Some
Wirefram
es
YAY! OIG Site
launches!
Compare Site Beforehand
Example: OIG’s Drupal Site
QUESTION #2
Your Agency Wants to Explore
Integrating Social Media into Your Digita
Strategy But Two-Way Communication
Channels Are
Hard to Justify.
Problem:
SLOWLY
Start
@thessaoig
OIG On Twitter
FIRST
Build Content
OIG On YouTube
https://www.youtube.com/user/TheSSAOIG
Start with GSA-approved
solutions like Facebook, Twitter
and YouTube with guidance from
http://www.howto.gov. Don’t try
and do it all at once. Patience,
plant the seed.
Solution:
Did We Do This?
HOW
Example: OIG’s Blog: Beyond the Numbers
ANSWERING
The Critics
Is SSA Stockpiling Ammo?
WHY
RESPONDSWith Social Media
SSA OIG
Response is Picked Up By
MEDIA
QUESTION #3
You are Given an OMB Directive to
Make Your Website Accessible to Mobil
Devices Like Smartphone and Tablets.
Problem:
APPS?
Do We Build Costly
Responsive Design Instead
Instead of making costly
apps, add another phase onto
your Drupal site project and make
your content responsive to any
size device.
Solution:
Example: OIG Responsive Website
THE DATA
So How Is All This
Working?
New Site is Launched, Late 2011:
35,437 visits/mont
h
74,407
Post Phase 3 Responsive, July
2013:
visits/mont
h
Traffic Up ~110% in 18 months
Mobile Traffic, Late 2011:
3,299 visits/month (9.7%)
17,239
Post Phase 3 Responsive, July
2013:
visits/month (23.1%)
Mobile Traffic Up
~550% in 18 Months
THIS WORKSAnd You Can Do It Too!
Q&A Session
@rockcreeksm
@thessaoig

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Government and Contractors Working Together to Modernize Digital Services

Notas do Editor

  1. Stephanie – lead introductions
  2. STEPH SLIDE – lead introductions
  3. ANDREW SLIDE:you should start and explain what exactly your agency was trying to accomplish.
  4. ANDREW SLIDE: talk about first redesign.
  5. ANDREW: talk about second redesign.
  6. ANDREW: Talk about pressures faced
  7. ANDREW SLIDE: When OIG decided they could no longer stay within the SSA umbrella, and they were going off the reservation.
  8. JOHN SLIDE: Talk about the options out there, drop some terms in here.
  9. JOHN: < cut to picture of fraud reporting form here >ANDREW SLIDE:you should explain how this was agreed to
  10. ANDREW: things weren’t working, we needed to go outside the agency.
  11. TRANSITION SLIDE
  12. LAUREN SLIDE: Explain format of the rest of the presentation from here on out: problem/solution/OIG example, and how Q&A will work.
  13. ANDREW SLIDE - Andrew to talk about listening to suggestions from the contractor who’s subject matter expertise is in this field. Andrew to talk about selling this internally on his end.
  14. JOHN SLIDE:Simply start a conversation, ask people. Open source communities will answer questions.
  15. JOHN SLIDE:Simply start a conversation, ask people. Open source communities will answer questions. Explore what Drupal can do – modules, etc.
  16. JOHN SLIDE: Reach out to experts, get their opinions before you solicit services.
  17. JOHN SLIDE:Simply start a conversation, ask people. Open source communities will answer questions. Explore what Drupal can do – modules, etc.
  18. JOHN SLIDE– talk about resources in the government + contractor community.
  19. TRANSITIONARY SLIDE > JOHN TO LAUREN HANDOFF
  20. LAUREN SLIDE: talk about process
  21. LAUREN SLIDE: talk about 508 compliance
  22. LAUREN: talk about launch
  23. ANDREW: talk about second redesign.
  24. TRANSITIONARY SLIDE, Lauren still talking here. John: < cut to OIG.SSA.GOV >
  25. TRANSITIONARY SLIDE
  26. Andrew – this is your slide. You want to introduce the problem from the government perspective (change as necessary)..
  27. ANDREW: talk about the build up with social media. Main agency already wanted to go social. Andrew to talk with head people at head office if they were ok with this. Experiential stuff from the IG got people convinced they need social media.
  28. ANDREW: what you did on TwitterJohn to pull up twitter page
  29. JOHN: OIG did a great job of ramping up content and then asking for the youtube player on the site.
  30. JOHN: show YouTube channel, talk about using the media module here
  31. JOHN: talk about taking it slow a lot.
  32. TRANSITIONARY SLIDE
  33. Lauren – talk about building out blog, talk about building out Youtube Channel with Media module.
  34. ANDREW: Example of blog in use
  35. ANDREW: Start talking about the ammo story
  36. ANDREW – how the response was mounted.
  37. ANDREW SLIDE: How we responded. Disqus commenting.
  38. TRANSITIONARY SLIDE
  39. ANDREW SLIDE: How we responded. Disqus commenting.
  40. TRANSITIONARY SLIDE
  41. Andrew – this is your slide. You want to introduce the problem from the government perspective (change as necessary)..
  42. ANDREW: talk about internal decision
  43. John will talk about the merits of responsive design, economic and otherwise.
  44. John to talk about the benefits of responsive here. Phased approach, you don’t have to procure all services at once.
  45. Lauren to talk about making the site responsive. Drupal’s Zen theme, some other stuff.
  46. TRANSITIONARY SLIDE
  47. ANDREW – talk up stats
  48. ANDREW – talk up stats
  49. Stephanie + John, Andrew and Lauren – closing thoughts here.
  50. Andrew, John and Lauren introduce themselves.