Jessica Lowry and Rob Lawson from iQuantum - presentation to the 2010 NACRO conference in Adelaide Tuesday 12th October 2010

1. 2010
Annual
NACRO
Conference
How
non-­‐profit
organisa/ons
can
communicate
with
their
target
audience
using
integrated
marke/ng
techniques.

7. "Communica/ons
tools
don't
get
socially
interes/ng
un/l
they
get
technologically
boring."
—
Clay
Shirky
(
Here
Comes
Everybody:
The
Power
of
Organizing
Without
Organiza/ons)

10. 3
Requirements
for
Involvement
1. Genuine
interest
to
learn
what
your
customers
think
about
your
brand.
2. Ac/ve
listening.
3. Willingness
to
adapt
and
change.

18. hSp://exchange.telstra.com.au/

20. Focus
on
rela/onships,
NOT
technologies

21. Four
strategies,
start
with
Learn

23. The
Power
of
Viral
Marke/ng

24. FREE
Rice
Game

25. Interac/ve
Engagement

26. "Dancing
in
the
Streets"
Flash
mob
on
Robson
St
in
Vancouver,
BC.

27. Empower
&
Inspire

30. Encourage
Open
Communica/on

31. Set
Guidelines

32. Relevant,
Fun,
Interac/ve,
and
lots
of
content
variety

33. Sell
Merchandise

34. Unite
People
for
a
Common
Cause

35. Ask
Ques/ons
&
Reward
People
For
Par/cipa/ng

36. Take
Ac/on
&
Show
Support

37. Celebrate
the
Community

38. hSp://mashable.com/guidebook/
facebook/

39. hSp://mashable.com/guidebook/
twiSer/

40. hSp://beth.typepad.com

41. hSp://dorkgirlblog.blogspot.com/