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Social Media Clutter - Kiplinger

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This presentation was given to journalism fellows at the Kiplinger Program in April 2012 at Ohio State University.

Publicada em: Tecnologia, Negócios
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Social Media Clutter - Kiplinger

  1. 1. Social Media ManagementCutting through the clutter Robin J. Phillips @RobinJP Reynolds Center for Business Journalism Twitter: @BizJournalism facebook.com/BizJournalism
  2. 2. + It’s ok, we’re all overwhelmed .. You are not alone You have more power than you think Giving up is not a good idea You will never see it all .. and that’s OK Set goals, schedule time for your social media Several (free) tools can be useful for filtering social media What you want and get out of social media is very personal
  3. 3. + Who says journalists don’t like clutter?
  4. 4. + Social Media clutter
  5. 5. +
  6. 6. + Set some goals Increase number of followers. Increase impact – number of retweets, interaction, story ideas generated. Increase fan/friend count. Track analytics to understand interaction, activity on your page. Set a goal for number of uploads a month. Increase number of views on your videos by integrating with rest of SM network. Make sure your key contacts on your beat are also LinkedIn contacts. Find discussions that are most relevant to your beat and take part.
  7. 7. + Let go of feeling overwhelmed
  8. 8. + Is your media managing you? Problem Possible solution  Email overload • Mailbox zero  No time to Tweet • Schedule it  Too much to read • Readers, RSS  Is this worthwhile? • Goals, analytics  Cut into personal time • Schedule ahead  Too much clutter • Curate, thin the herd  Twitter, FB, etc. • Find your style  Feels like a chore • It’s a relationship
  9. 9. + Lists, hashtags, advanced search
  10. 10. + BizJournalists list
  11. 11. + Never go to a conference again
  12. 12. + Twitter advanced search
  13. 13. + Let go of some things
  14. 14. + Be stingy with your attention
  15. 15. + Right tool for the job
  16. 16. +
  17. 17. +
  18. 18. + Mobile tools Hootsuite
  19. 19. + Tweetdeck mobile
  20. 20. + Seesmic mobile
  21. 21. + Find your own balance

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