This document outlines goals for redesigning the BusinessJournalism.org website to provide training resources and news to help business journalists improve their work. Specifically, the redesigned site aims to 1) deliver business journalism news, 2) share training from the Reynolds Center, and 3) expand the business journalism community and encourage engagement between journalists and the Reynolds Center.

1. Redesign brainstorming for
BusinessJournalilsm.org
BRAND PROMISE:
To provide training and resources to help
business journalists and journalists who cover
business in any way to do their jobs better.
IN SHORT: To improve business journalism
in the United States.

2. GOAL: To create a website that is:
1. Newsy, with our beat being Business
Journalism.
2. A platform to share Reynolds Center training.
3. An online location to help expand the business
journalism community and encourage
engagement between them and with us.