Jodi Gersh, director of social media and engagement for Gannett, spoke at AZIMA's February event.
Take-aways from the night's event:
- What emotions drive people to spread your posts
- What types of information people share with their connections
- How to position your content to maximize its reach on social networks
- Real life case studies on successful social media campaigns
- Competitive strategies for maximizing the effectiveness of your social media campaigns