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Title
Living next to a flagship development
Title
              Living next to a flagship development
                 A research on how a residential neighbourhood and its local community
                             can benefit from adjacent flagship development




                                             Robin Boelsums
Author 2011                                  P2 Presentation
Title




              Make a strategic plan and design that enables the
              neighbourhood van der Pekbuurt to benefit from the flagship
              development in Overhoeks Amsterdam




Author 2011
Rationale
   Flagship development
Context
   Overhoeks Amsterdam
   Van der Pekbuurt Amsterdam
Project Framework
   Problem statement
   Research Question & Aim
   Methodology
Sub questions
   SQ 1
   SQ 2: preliminary strategy
   SQ 3
   SQ 4: preliminary design
RATIONALE
                 Flagship development




Illumind, 2010
Flagship development

                 Definition
                 “significant, high-profile and prestigious land and property
                 development which plays an influential and catalytic role in urban
                 regeneration” (Bianchini et al., 1992, p.252).

                 First flagships arose in 1980s

                 Why?
                 neoliberalism, de-industrialisation

                 Where?
                 de-industrialising cities:
                 poor image, high unemployment, vacant land

Illumind, 2010
Flagship development


                 Proponents              Opponents
                 Create wealth           Benefits unevenly
                 Create jobs             distributed
                 Housing                 Fragmentation
                 Attract tourists        Areas unwelcoming
                 Attract investors       appearance




Illumind, 2010
Flagship development




Canary Wha
          rf - London
                      - 1980s
Flagship development




Canary Wha
          rf - London
                      - 1980s
                                                    1990s
                                                              90s
                                Kop van Zuid - Rotterdam - 19
Flagship development




Canary Wha
          rf - London
                      - 1980s
                                                       1990s
                                                                 90s
                                   Kop van Zuid - Rotterdam - 19




      Docklands - Dublin - 1990s
Flagship development




Canary Wha
          rf - London
                      - 1980s
                                                           1990s
                                                                     90s
                                       Kop van Zuid - Rotterdam - 19




                                   Lisbon - former EXPO
      Docklands - Dublin - 1990s                          - 1990s
Flagship development
                                                          Flagship Overhoeks Amsterdam




Van der Giessen 2005 in: Gemeente Amsterdam 2006, p.30
Context
          Amsterdam
      Flagship Overhoeks
Neighbourhood Van der Pekbuurt
Amsterdam

                                                                                                Volendam
                                                                                 Purmerend

                                                     Zaanstad
                                    Beverwijk

                      IJmuiden                                                               Monnickendam

                                                            Zaandam



                            Bloemendaal




                        Haarlem
                                                                                                                      Almere
                                                           Amsterdam

                                                                               Diemen




                                  Hoofddorp     Schiphol          Amstelveen                  Weesp         Naarden
                 Hillegom

                                                                                                                 Bussum
                          Nieuw-Vennep
              Lisse
                                                             Uithoorn                                                      Laren

Author 2011
Amsterdam North




              Overhoeks   Van der Pekbuurt




Author 2012
Amsterdam North




17th century          1866
Amsterdam North

                             Overhoeks                                            Van der Pekbuurt




Dienst Publieke Werken, 1967 in: Beeldenbank


                                                         Gemeentelijke Dienst Volkshuisvesting, 1953 in: Beeldenbank




                                      Industry                                                      Working class
Overhoeks 2000
Overhoeks 2017
Flagship Overhoeks




            2

                                                     1




        1
          housing     leisure
          companies   retail
          offices     gastronomy
          societal    mix offices/housing            2
Images: Author 2011                                 Shell, 2006
Flagship Overhoeks




              1


                                                                   1

                   2                                               2




          housing         leisure
                                                 Has been built
          companies       retail
          offices         gastronomy
          societal        mix offices/housing
All images: Author 2011                                           Noordwaarts, 2010
Future plans                                    Flagship Overhoeks




                                                                 1




                      1
       2
          housing         leisure
                                                 Planned 2017   2
          companies       retail
                                                                Van der Giessen 2005 in: Gemeente Amsterdam 2006, p.30
          offices         gastronomy
          societal        mix offices/housing
Images: Author 2011
Functions                 Van der Pekbuurt




                                     housing     leisure
                                     companies   retail
                                     offices     gastronomy
                                     societal    mix offices/housing
All images: Author 2011
Public space              Van der Pekbuurt




                                                      2



                                 1

                                                          1




                                     playground           market
                                     square & green       sports field
                                     green
                                                          North South metro line
                                 2   park
All images: Author 2011
Van der Pekbuurt
Attention area


                                                       100

                                                        80

                                                        60

                                                        40

                                                        20

                                                         0




DO&S 2007, edited by author, 2011
Project Framework
      Problem statement
   Research Question & Aim
         Methodology
Problem Statement
                     Overhoeks                                         Van der Pekbuurt




Dienst Publieke Werken, 1967 in: Beeldenbank           Gemeentelijke Dienst Volkshuisvesting, 1953 in: Beeldenbank



Industry                                               Working class neighbourhood
Employment for people living in                        Dwellings for people working in
adjacent neighbourhood                                 adjacent industrial area
Problem Statement
                    Overhoeks                                            Van der Pekbuurt




Van der Giessen 2005 in: Gemeente Amsterdam 2006, p.30   Gemeentelijke Dienst Volkshuisvesting, 1953 in: Beeldenbank



Flagship area                                            Working class neighbourhood
Focus on tourists, investors, high                       High unemployment
income households                                        Low income households
NOT on adjacent neighbourhood
Problem Statement


1- Van der Pekbuurt is an attention area



2- Threat: flagship causes disadvantages for Van der Pekbuurt



3- Opportunities for local community not exploited
Problem Statement




1- Van der Pekbuurt is an attention area
Problem Statement




 Fragmentation

 No resources for problem areas

 Residents distrust municipal spending


2- Threat: flagship causes disadvantages for Van der Pekbuurt
Problem Statement


Redevelopment of Overhoeks generates many
opportunities

Opportunities can be taken as a chance
to improve the van der Pekbuurt




3- Opportunities for local community not exploited
Research Question

 How can the residential neighbourhood Van der Pekbuurt
benefit from the adjacent flagship development in Overhoeks
      Amsterdam, in socioeconomic and spatial terms?
Research Question

 How can the residential neighbourhood Van der Pekbuurt
benefit from the adjacent flagship development in Overhoeks
      Amsterdam, in socioeconomic and spatial terms?




                          Aim

    Let the residential neighbourhood Van der Pekbuurt
benefit from the adjacent flagship development in Overhoeks
       Amsterdam, in socioeconomic and spatial terms
Methodology




                           GIS

                            GIS   mapping   research    Case studies
Literature   Interviews                     by design
Methodology
                                           P2                             P3               P4        P5
What are the possible benefits a
residential neighbourhood can
derive from its adjacent flagship
development, in west European cities?


How can the benefits be planned in
a strategy for the Van der Pekbuurt                                  Strategy             Strategy
and Overhoeks?


Which of the benefits are possible        GIS          GIS
to design and can be applied to the
Van der Pekbuurt and Overhoeks?


What socioeconomic and spatial
requirements are needed to ensure                                               Design    Design
beneficial possibilities in the Van der
Pekbuurt and Overhoeks?

Remaining deliverables                                                                    Presentation
                                                                                          Thesis

                                          GIS


                                          GIS     mapping    research      Case studies
   Literature          Interviews                            by design
Methodology
                                           P2                             P3                   P4      P5
What are the possible benefits a
residential neighbourhood can
derive from its adjacent flagship
development, in west European cities?


How can the benefits be planned in
a strategy for the Van der Pekbuurt                                  Strategy             Strategy
and Overhoeks?


Which of the benefits are possible        GIS          GIS
to design and can be applied to the
Van der Pekbuurt and Overhoeks?


What socioeconomic and spatial
requirements are needed to ensure                                               Design        Design
beneficial possibilities in the Van der
Pekbuurt and Overhoeks?

Remaining deliverables                                                                       Presentation
                                                                                             Thesis

                                          GIS


                                          GIS     mapping    research      Case studies
   Literature          Interviews                            by design
Methodology
                                           P2                             P3                   P4      P5
What are the possible benefits a
residential neighbourhood can
derive from its adjacent flagship
development, in west European cities?


How can the benefits be planned in
a strategy for the Van der Pekbuurt                                  Strategy             Strategy
and Overhoeks?


Which of the benefits are possible        GIS          GIS
to design and can be applied to the
Van der Pekbuurt and Overhoeks?


What socioeconomic and spatial
requirements are needed to ensure                                               Design        Design
beneficial possibilities in the Van der
Pekbuurt and Overhoeks?

Remaining deliverables                                                                       Presentation
                                                                                             Thesis

                                          GIS


                                          GIS     mapping    research      Case studies
   Literature          Interviews                            by design
Methodology
                                           P2                             P3                   P4      P5
What are the possible benefits a
residential neighbourhood can
derive from its adjacent flagship
development, in west European cities?


How can the benefits be planned in
a strategy for the Van der Pekbuurt                                  Strategy             Strategy
and Overhoeks?


Which of the benefits are possible        GIS          GIS
to design and can be applied to the
Van der Pekbuurt and Overhoeks?


What socioeconomic and spatial
requirements are needed to ensure                                               Design        Design
beneficial possibilities in the Van der
Pekbuurt and Overhoeks?

Remaining deliverables                                                                       Presentation
                                                                                             Thesis

                                          GIS


                                          GIS     mapping    research      Case studies
   Literature          Interviews                            by design
Methodology
                                           P2                             P3                   P4      P5
What are the possible benefits a
residential neighbourhood can
derive from its adjacent flagship
development, in west European cities?


How can the benefits be planned in
a strategy for the Van der Pekbuurt                                  Strategy             Strategy
and Overhoeks?


Which of the benefits are possible        GIS          GIS
to design and can be applied to the
Van der Pekbuurt and Overhoeks?


What socioeconomic and spatial
requirements are needed to ensure                                               Design        Design
beneficial possibilities in the Van der
Pekbuurt and Overhoeks?

                                                                                              Presentation
Other deliverables
                                                                                              Thesis

                                          GIS


                                          GIS     mapping    research      Case studies
   Literature          Interviews                            by design
Methodology
Case studies

Kop van Zuid - Rotterdam         Céramique - Maastricht
Methodology
  Case studies



How can facilities be exploited by the local community?


        “Facilities should be complementary to existing facilities”



        “Bus stop is nearby successful facilities”




        Bus stop is the only way to get to the centre of Rotterdam
Methodology
    Interviews
     Actors at Overhoeks Amsterdam

•    André de Reus - real estate developer at Ymere Ontwikkeling
     30 Jan 2012
•    Gerard Schuurman - project developer Vesteda housing corporation
     31 Jan 2012
•    Pascal van der Velde - project developer Noordwaarts
     31 Jan 2012
•    Shell
     (invitation pending)


     Actors at case studies
•    Brian Doucet - expert on flagship development - Lecturer urban geography at University of Utrecht
     16 Dec 2011
•    Joep Boute - expert on Kop van Zuid Rotterdam - urbanist at dS+V 3
     Feb 2012
Sub Questions
            SQ 1
SQ 2: preliminary strategy
            SQ 3
 SQ 4: preliminary design
1   What are the possible benefits a residential neighbourhood can derive
    from its adjacent flagship development, in west European cities?
1            What are the possible benefits a residential neighbourhood can derive
             from its adjacent flagship development, in west European cities?

                                                         References
                            elopers
                flagship dev
                                                                        1
                                                         Doucet 2009
Aims oofwealth for the city                              Smyth 1995
                                                                         al:167                             Grodach:353
      re
Create m                                                  Rodriquez et                         in 1995:299;
                 l perceptions                                             1992; Loftman, Nev                                      dach:353
Changing loca                                             Bianchini et al                                            2009:162; Gro
Put cities on
                the map
                                                          Smyth 19  95                            1995 :303; Doucet                95:299
                                                                                    ftman, Nevin                     man, Nevin 19
                  eration
 Catalyse regen ” growth                                   Bianchini et al 1992; Lo                   ley 1992; Loft
                                                                                         oglu and Hea
                 anic                                                       1992; Tavsan
 Promotic “org                                             Bianchini et al
 Place-m   arketing                                        Doucet 2009
                    sector finance                                        :102
  Attract private                                           Doucet 2009              99
                   petition                                          , Nevin 1995:2
  Inter-city com                    ts                      Loftman
                    come residen
  Attract high in evelopment                                Grodach:353
   Local econom
                    ic d                                                    in 1995:304
                                                             Loftman, Nev
                  rs
   Attract visito           global hierarc
                                           hy                Grodach:353
    Defen d position in                                       xxx
                      al revenues
    Boost municip                       e for the city
                          tractive imag
    Rev italising an at
                                                                                          cet, 2009
                                                                           ouncil in Dou
                                                              Manchester C
     Mu     nicipal aims                                      Doucet, 2009
                   and benefit
     Local quality                 rty                        Doucet, 2009
                    le out of pove
     Helping peop             rived commu
                                            nities            xxx
                       ds dep                         jects
      Attention towar             lanning flagship pro
                   ticipation in p
      Resident par
1           What are the possible benefits a residential neighbourhood can derive
            from its adjacent flagship development, in west European cities?

                                                                                         Strength
                                                                                               Boost civic pride                                       References
                                                             References
                                    evelopers
                                                                                               Boost business confidenc                                Loftman, Nevin:303
             ship d                                          Doucet 2009
                                                                             1                                             e
Aims of flag
                                                                                               Raising property values                                 Loftman, Nevin:303
                        for the city                         Smyth 1995                        Raising developme;ntrodach:353                         Loftman, Nevin:303
               wealth                                                         al:167                           :299 G activitiy in adjoining areas
Create more                  ons                              Rodriquez et                     Arr Nevin 1995
                                                                                          ftman, est the spiral of decline in urb                     Loftman, Nevin:303
Changing     local percepti                                    Bianchini et al 1992; Lo                                            an areas ach:353 Lo
                       ap                                                                     Benefits for all resideDoucet 2009:162; Grod               ftman, Nevin:303
                the m                                                                                   in 1995:303; nts: wealtanjobs, in 1995:299
Put cities on          ion                                     Smyth 1995             ; Loftman, Nev
                                                                                                                                h,
                                                                                                                         Loftm , Nev
                                                                                                                                        places        Loftman, Nevin:304
                  erat
 Catalyse regen ” growth                                       Bianchini et al
                                                                                 1992                      Healey 1992;
                                                                                           vsanoglu and
 Promoti   c “organic                                           Bianchin i et al 1992; Ta
                                                                                       Weakness
                  ng
 Place-marketi            r finance                             Doucet 2009                   Social polarisation
  Attract  private secto                                        Doucet 2009
                                                                               :102          Fragmentation of cities                                 Loftman, Nevin: 300; Do
  Inter-city com
                   petition                                                      in 1995:299 ivid                                                                            ucet 2009:104
                      me residen   ts                            Loftman, Nev                Ind     ual planning, not integrat                     Loftman, Nevin: 305; Do
                                                                                                                                                                             ucet 2009:105
                    co                                                                                                           ed
  Attract high in evelopment                                     Grodach:353                 Co
                                                                                            04 ncentrate investment on few places only
                                                                                                                                                    Wilkinson in Loftman, Ne
                                                                                                                                                                              vin:306
   Local  economic d                                              Loftman  , Nevin 1995:3 High financial risk                                       Doucet 2009
                  rs
   Attract visito         global hierarc
                                          hy                      Grodach:353               No public resources for
                                                                                                                      deprived neighbourhoo
                                                                                                                                                    Loftman, Nevin:307
    Defen  d position in                                           xxx                      Benefits are unevenly dis                           ds Loftman, Nevin
                     al revenues                                                                                        tributed
    Boost municip                    age for the ci
                                                   ty                                       Residents distrust expen                               Loftman, Nevin:309; Tem
        italising an  attractive im                                                         Low economic returns
                                                                                                                       ces of government
                                                                                                                                                   Eisinger:323
                                                                                                                                                                             elova:3
    Rev
                                                                                                    cet, 2009                                      Temelova:3; Eisinger:33
                                                                                    ouncil in Dou                                                                          1
                                s                                   Manchester C
    Municipal aim    and benefit
                                                                    Douce  t, 2009
     Local quality                overty                            Doucet, 2009
                         out of p
     Hel  ping people                  comm   unities                xxx
                       ards deprived             gship project
                                                              s
      Attention tow              in planning fla
                     ticipation
      Resident par
1           What are the possible benefits a residential neighbourhood can derive
            from its adjacent flagship development, in west European cities?

                                                                                          Strength
                                                                                               Boost civic pride                                         References
                                                             References
                                    evelopers
                                                                                               Boost business confidenc                                  Loftman, Nevin:303
             ship d                                          Doucet 2009
                                                                             1                                             e
Aims of flag
                                                                                               Raising property values                                   Loftman, Nevin:303
                        for the city                         Smyth 1995                        Raising developme;ntrodach:353                           Loftman, Nevin:303
               wealth                                                         al:167                           :299 G activitiy in adjoining areas
Create more                  ons                              Rodriquez et                     Arr Nevin 1995
                                                                                          ftman, est the spiral of decline in urb                       Loftman, Nevin:303
Changing     local percepti                                   Bianchini  et al 1992; Lo                                            an areas ach:353 Lo
                       ap                                                                     Benefits for all resideDoucet 2009:162; Grod                 ftman, Nevin:303
                the m                                                                                   in 1995:303; nts: wealtanjobs, in 1995:299
Put cities on          ion                                    Smyth 1995              ; Loftman, Nev
                                                                                                                                h,
                                                                                                                         Loftm , Nev
                                                                                                                                        places          Loftman, Nevin:304
                  erat
 Catalyse regen ” growth                                       Bianchini et al
                                                                                 1992                      Healey 1992;
                                                                                           vsanoglu and
 Promoti   c “organic                                          Bianchin  i et al 1992; Ta
                                                                                        Weakness
                  ng
 Place-marketi            r finance                             Doucet 2009                   Social polarisation
  Attract  private secto                                        Doucet 2009
                                                                               :102          Fragmentation of cities                                   Loftman, Nevin: 300; Do
  Inter-city com
                   petition                                                      in 1995:299 ivid                                                                              ucet 2009:104
                       me residen   ts                          Loftman, Nev                 Ind     ual planning, not integrat                       Loftman, Nevin: 305; Do
                                                                                                                                                                               ucet 2009:105
                    co                                                                                                           ed
  Attract high in evelopment                                     Grodach:353                 Co
                                                                                            04 ncentrate investment on few places only
                                                                                                                                                      Wilkinson in Loftman, Ne
                                                                                                                                                                                vin:306
   Local  economic d                                             Loftman   , Nevin 1995:3 High financial risk                                         Doucet 2009
                  rs
   Attract visito         global hierarc
                                          hy                     Grodach:353                No public resources for
                                                                                                                       deprived neighbourhoo
                                                                                                                                                      Loftman, Nevin:307
    Defen  d position in                                          xxx                       Benefits are unevenly dis                           ds Loftman, Nevin
                     al revenues                                                                                        tributed
    Boost municip                    age for the ci
                                                   ty                                       Residents distrust expen                                 Loftman, Nevin:309; Tem
        italising an  attractive im                                                         Low economic returns
                                                                                                                       ces of government
                                                                                                                                                     Eisinger:323
                                                                                                                                                                               elova:3
    Rev
                                                                                                    cet, 2009                                        Temelova:3; Eisinger:33
                                                                                    ouncil in Dou                                                                            1
                                s                                  Manchester C
    Municipal aim    and benefit
                                                                   Douce
                                                               Threats     t, 2009                                                    References
     Local quality                overty                            Doucet, 2009                                ration                Loftman, Nevin:306
                      le out of p                                 Instability of market: no reliable regene
     Helping peop                rived commu
                                               nities
                                                              s     xxx curtailment, failure of projects                              Loftman, Nevin:306
                       ards dep                  gship project Delay,
      Attention tow              in planning fla                                                                                      Loftman, Nevin:307
                     ticipation                                   Oversupply of prestigious projects
      Resident par

                                                               Opportunities                                                    Loftman, Nevin:312
                                                               Generate socially just outcomes
                                                               Create more inclusive spaces                                     Doucet 2009:106
                                                               Rethink goals of key actors                                      Doucet 2009:106
                                                               Provide possibilities for housing career for residents           Wille:2010
                                                               Amenities, transport, recreational facilities, jobs, housing     Doucet et al, 2010
1           What are the possible benefits a residential neighbourhood can derive
            from its adjacent flagship development, in west European cities?

                                                                                          Strength
                                                                                               Boost civic pride                                         References
                                                             References
                                    evelopers
                                                                                               Boost business confidenc                                  Loftman, Nevin:303
             ship d                                          Doucet 2009
                                                                             1                                             e
Aims of flag
                                                                                               Raising property values                                   Loftman, Nevin:303
                        for the city                         Smyth 1995                        Raising developme;ntrodach:353                           Loftman, Nevin:303
               wealth                                                         al:167                           :299 G activitiy in adjoining areas
Create more                  ons                              Rodriquez et                     Arr Nevin 1995
                                                                                          ftman, est the spiral of decline in urb                       Loftman, Nevin:303
Changing     local percepti                                   Bianchini  et al 1992; Lo                                            an areas ach:353 Lo
                       ap                                                                     Benefits for all resideDoucet 2009:162; Grod                 ftman, Nevin:303
                the m                                                                                   in 1995:303; nts: wealtanjobs, in 1995:299
Put cities on          ion                                    Smyth 1995              ; Loftman, Nev
                                                                                                                                h,
                                                                                                                         Loftm , Nev
                                                                                                                                        places          Loftman, Nevin:304
                  erat
 Catalyse regen ” growth                                       Bianchini et al
                                                                                 1992                      Healey 1992;
                                                                                           vsanoglu and
 Promoti   c “organic                                          Bianchin  i et al 1992; Ta
                                                                                        Weakness
                  ng
 Place-marketi            r finance                             Doucet 2009                   Social polarisation
  Attract  private secto                                        Doucet 2009
                                                                               :102          Fragmentation of cities                                   Loftman, Nevin: 300; Do
  Inter-city com
                   petition                                                      in 1995:299 ivid                                                                              ucet 2009:104
                       me residen   ts                          Loftman, Nev                 Ind     ual planning, not integrat                       Loftman, Nevin: 305; Do
                                                                                                                                                                               ucet 2009:105
                    co                                                                                                           ed
  Attract high in evelopment                                     Grodach:353                 Co
                                                                                            04 ncentrate investment on few places only
                                                                                                                                                      Wilkinson in Loftman, Ne
                                                                                                                                                                                vin:306
   Local  economic d                                             Loftman   , Nevin 1995:3 High financial risk                                         Doucet 2009
                  rs
   Attract visito         global hierarc
                                          hy                     Grodach:353                No public resources for
                                                                                                                       deprived neighbourhoo
                                                                                                                                                      Loftman, Nevin:307
    Defen  d position in                                          xxx                       Benefits are unevenly dis                           ds Loftman, Nevin
                     al revenues                                                                                        tributed
    Boost municip                    age for the ci
                                                   ty                                       Residents distrust expen                                 Loftman, Nevin:309; Tem
        italising an  attractive im                                                         Low economic returns
                                                                                                                       ces of government
                                                                                                                                                     Eisinger:323
                                                                                                                                                                               elova:3
    Rev
                                                                                                    cet, 2009                                        Temelova:3; Eisinger:33
                                                                                    ouncil in Dou                                                                            1
                                s                                  Manchester C
    Municipal aim    and benefit
                                                                   Douce
                                                               Threats     t, 2009                                                    References
     Local quality                overty                            Doucet, 2009                                ration                Loftman, Nevin:306
                      le out of p                                 Instability of market: no reliable regene
     Helping peop                rived commu
                                               nities
                                                              s     xxx curtailment, failure of projects                              Loftman, Nevin:306
                       ards dep                  gship project Delay,
      Attention tow              in planning fla                                                                                      Loftman, Nevin:307
                     ticipation                                   Oversupply of prestigious projects
      Resident par

                                                               Opportunities                                                    Loftman, Nevin:312
                                                               Generate socially just outcomes
                                                               Create more inclusive spaces                                     Doucet 2009:106
                                                               Rethink goals of key actors                                      Doucet 2009:106
                                                               Provide possibilities for housing career for residents           Wille:2010
                                                               Amenities, transport, recreational facilities, jobs, housing     Doucet et al, 2010
2   How can the benefits be planned in a strategy for the Van der Pekbuurt
    and Overhoeks?
2   How can the benefits be planned in a strategy for the Van der Pekbuurt
    and Overhoeks?


1 - Involve residents in planning the development




2 - Flagship developers should reposition their aims to be more inclusive
3   Which of the benefits are possible to design and can be applied to the
    Van der Pekbuurt and Overhoeks?
3        Which of the benefits are possible to design and can be applied to the
         Van der Pekbuurt and Overhoeks?




1- Create more inclusive spaces   2- Possibilities for housing career    3- Facilities




   4- Recreational amenities        5- Possibilities for transport      6- Urban places
4   What socioeconomic and spatial requirements are needed to ensure
    beneficial possibilities in the Van der Pekbuurt and Overhoeks?
4             What socioeconomic and spatial requirements are needed to ensure
              beneficial possibilities in the Van der Pekbuurt and Overhoeks?

                                                     Overhoeks
                                                     Van der Pekbuurt
                                                     Design area




Author 2011
4   What socioeconomic and spatial requirements are needed to ensure
    beneficial possibilities in the Van der Pekbuurt and Overhoeks?

1 - Diminish effects that prevent exploitation of benefits




2 - Provide beneficial possibilities
4          What socioeconomic and spatial requirements are needed to ensure
           beneficial possibilities in the Van der Pekbuurt and Overhoeks?

   1 - Diminish effects that prevent exploitation of benefits



1- Social polarisation        2- Fragmentation within cities              3- Alien and unwelcoming appearance


   2 - Provide beneficial possibilities


1- Create more inclusive spaces   2- Possibilities for housing career     3- Facilities




  4- Recreational amenities       5- Possibilities for transport        6- Urban places
4   What socioeconomic and spatial requirements are needed to ensure
    beneficial possibilities in the Van der Pekbuurt and Overhoeks?

1 - Diminish disbenefits
                                              Fragmentation




2 - Provide beneficial possibilities
Strategy & Design

            Aim
            Let the residential neighbour-
            hood Van der Pekbuurt benefit
            from the adjacent flagship
            development in Overhoeks
            Amsterdam, in socioeconomic
            and spatial terms

            Next steps
            Interviews
            Elaborate spatial analysis
Questions?

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Living next to a flagship development

  • 1. Title Living next to a flagship development
  • 2. Title Living next to a flagship development A research on how a residential neighbourhood and its local community can benefit from adjacent flagship development Robin Boelsums Author 2011 P2 Presentation
  • 3. Title Make a strategic plan and design that enables the neighbourhood van der Pekbuurt to benefit from the flagship development in Overhoeks Amsterdam Author 2011
  • 4. Rationale Flagship development Context Overhoeks Amsterdam Van der Pekbuurt Amsterdam Project Framework Problem statement Research Question & Aim Methodology Sub questions SQ 1 SQ 2: preliminary strategy SQ 3 SQ 4: preliminary design
  • 5. RATIONALE Flagship development Illumind, 2010
  • 6. Flagship development Definition “significant, high-profile and prestigious land and property development which plays an influential and catalytic role in urban regeneration” (Bianchini et al., 1992, p.252). First flagships arose in 1980s Why? neoliberalism, de-industrialisation Where? de-industrialising cities: poor image, high unemployment, vacant land Illumind, 2010
  • 7. Flagship development Proponents Opponents Create wealth Benefits unevenly Create jobs distributed Housing Fragmentation Attract tourists Areas unwelcoming Attract investors appearance Illumind, 2010
  • 8. Flagship development Canary Wha rf - London - 1980s
  • 9. Flagship development Canary Wha rf - London - 1980s 1990s 90s Kop van Zuid - Rotterdam - 19
  • 10. Flagship development Canary Wha rf - London - 1980s 1990s 90s Kop van Zuid - Rotterdam - 19 Docklands - Dublin - 1990s
  • 11. Flagship development Canary Wha rf - London - 1980s 1990s 90s Kop van Zuid - Rotterdam - 19 Lisbon - former EXPO Docklands - Dublin - 1990s - 1990s
  • 12. Flagship development Flagship Overhoeks Amsterdam Van der Giessen 2005 in: Gemeente Amsterdam 2006, p.30
  • 13. Context Amsterdam Flagship Overhoeks Neighbourhood Van der Pekbuurt
  • 14. Amsterdam Volendam Purmerend Zaanstad Beverwijk IJmuiden Monnickendam Zaandam Bloemendaal Haarlem Almere Amsterdam Diemen Hoofddorp Schiphol Amstelveen Weesp Naarden Hillegom Bussum Nieuw-Vennep Lisse Uithoorn Laren Author 2011
  • 15. Amsterdam North Overhoeks Van der Pekbuurt Author 2012
  • 17. Amsterdam North Overhoeks Van der Pekbuurt Dienst Publieke Werken, 1967 in: Beeldenbank Gemeentelijke Dienst Volkshuisvesting, 1953 in: Beeldenbank Industry Working class
  • 20. Flagship Overhoeks 2 1 1 housing leisure companies retail offices gastronomy societal mix offices/housing 2 Images: Author 2011 Shell, 2006
  • 21. Flagship Overhoeks 1 1 2 2 housing leisure Has been built companies retail offices gastronomy societal mix offices/housing All images: Author 2011 Noordwaarts, 2010
  • 22. Future plans Flagship Overhoeks 1 1 2 housing leisure Planned 2017 2 companies retail Van der Giessen 2005 in: Gemeente Amsterdam 2006, p.30 offices gastronomy societal mix offices/housing Images: Author 2011
  • 23. Functions Van der Pekbuurt housing leisure companies retail offices gastronomy societal mix offices/housing All images: Author 2011
  • 24. Public space Van der Pekbuurt 2 1 1 playground market square & green sports field green North South metro line 2 park All images: Author 2011
  • 25. Van der Pekbuurt Attention area 100 80 60 40 20 0 DO&S 2007, edited by author, 2011
  • 26. Project Framework Problem statement Research Question & Aim Methodology
  • 27. Problem Statement Overhoeks Van der Pekbuurt Dienst Publieke Werken, 1967 in: Beeldenbank Gemeentelijke Dienst Volkshuisvesting, 1953 in: Beeldenbank Industry Working class neighbourhood Employment for people living in Dwellings for people working in adjacent neighbourhood adjacent industrial area
  • 28. Problem Statement Overhoeks Van der Pekbuurt Van der Giessen 2005 in: Gemeente Amsterdam 2006, p.30 Gemeentelijke Dienst Volkshuisvesting, 1953 in: Beeldenbank Flagship area Working class neighbourhood Focus on tourists, investors, high High unemployment income households Low income households NOT on adjacent neighbourhood
  • 29. Problem Statement 1- Van der Pekbuurt is an attention area 2- Threat: flagship causes disadvantages for Van der Pekbuurt 3- Opportunities for local community not exploited
  • 30. Problem Statement 1- Van der Pekbuurt is an attention area
  • 31. Problem Statement Fragmentation No resources for problem areas Residents distrust municipal spending 2- Threat: flagship causes disadvantages for Van der Pekbuurt
  • 32. Problem Statement Redevelopment of Overhoeks generates many opportunities Opportunities can be taken as a chance to improve the van der Pekbuurt 3- Opportunities for local community not exploited
  • 33. Research Question How can the residential neighbourhood Van der Pekbuurt benefit from the adjacent flagship development in Overhoeks Amsterdam, in socioeconomic and spatial terms?
  • 34. Research Question How can the residential neighbourhood Van der Pekbuurt benefit from the adjacent flagship development in Overhoeks Amsterdam, in socioeconomic and spatial terms? Aim Let the residential neighbourhood Van der Pekbuurt benefit from the adjacent flagship development in Overhoeks Amsterdam, in socioeconomic and spatial terms
  • 35. Methodology GIS GIS mapping research Case studies Literature Interviews by design
  • 36. Methodology P2 P3 P4 P5 What are the possible benefits a residential neighbourhood can derive from its adjacent flagship development, in west European cities? How can the benefits be planned in a strategy for the Van der Pekbuurt Strategy Strategy and Overhoeks? Which of the benefits are possible GIS GIS to design and can be applied to the Van der Pekbuurt and Overhoeks? What socioeconomic and spatial requirements are needed to ensure Design Design beneficial possibilities in the Van der Pekbuurt and Overhoeks? Remaining deliverables Presentation Thesis GIS GIS mapping research Case studies Literature Interviews by design
  • 37. Methodology P2 P3 P4 P5 What are the possible benefits a residential neighbourhood can derive from its adjacent flagship development, in west European cities? How can the benefits be planned in a strategy for the Van der Pekbuurt Strategy Strategy and Overhoeks? Which of the benefits are possible GIS GIS to design and can be applied to the Van der Pekbuurt and Overhoeks? What socioeconomic and spatial requirements are needed to ensure Design Design beneficial possibilities in the Van der Pekbuurt and Overhoeks? Remaining deliverables Presentation Thesis GIS GIS mapping research Case studies Literature Interviews by design
  • 38. Methodology P2 P3 P4 P5 What are the possible benefits a residential neighbourhood can derive from its adjacent flagship development, in west European cities? How can the benefits be planned in a strategy for the Van der Pekbuurt Strategy Strategy and Overhoeks? Which of the benefits are possible GIS GIS to design and can be applied to the Van der Pekbuurt and Overhoeks? What socioeconomic and spatial requirements are needed to ensure Design Design beneficial possibilities in the Van der Pekbuurt and Overhoeks? Remaining deliverables Presentation Thesis GIS GIS mapping research Case studies Literature Interviews by design
  • 39. Methodology P2 P3 P4 P5 What are the possible benefits a residential neighbourhood can derive from its adjacent flagship development, in west European cities? How can the benefits be planned in a strategy for the Van der Pekbuurt Strategy Strategy and Overhoeks? Which of the benefits are possible GIS GIS to design and can be applied to the Van der Pekbuurt and Overhoeks? What socioeconomic and spatial requirements are needed to ensure Design Design beneficial possibilities in the Van der Pekbuurt and Overhoeks? Remaining deliverables Presentation Thesis GIS GIS mapping research Case studies Literature Interviews by design
  • 40. Methodology P2 P3 P4 P5 What are the possible benefits a residential neighbourhood can derive from its adjacent flagship development, in west European cities? How can the benefits be planned in a strategy for the Van der Pekbuurt Strategy Strategy and Overhoeks? Which of the benefits are possible GIS GIS to design and can be applied to the Van der Pekbuurt and Overhoeks? What socioeconomic and spatial requirements are needed to ensure Design Design beneficial possibilities in the Van der Pekbuurt and Overhoeks? Presentation Other deliverables Thesis GIS GIS mapping research Case studies Literature Interviews by design
  • 41. Methodology Case studies Kop van Zuid - Rotterdam Céramique - Maastricht
  • 42. Methodology Case studies How can facilities be exploited by the local community? “Facilities should be complementary to existing facilities” “Bus stop is nearby successful facilities” Bus stop is the only way to get to the centre of Rotterdam
  • 43. Methodology Interviews Actors at Overhoeks Amsterdam • André de Reus - real estate developer at Ymere Ontwikkeling 30 Jan 2012 • Gerard Schuurman - project developer Vesteda housing corporation 31 Jan 2012 • Pascal van der Velde - project developer Noordwaarts 31 Jan 2012 • Shell (invitation pending) Actors at case studies • Brian Doucet - expert on flagship development - Lecturer urban geography at University of Utrecht 16 Dec 2011 • Joep Boute - expert on Kop van Zuid Rotterdam - urbanist at dS+V 3 Feb 2012
  • 44. Sub Questions SQ 1 SQ 2: preliminary strategy SQ 3 SQ 4: preliminary design
  • 45. 1 What are the possible benefits a residential neighbourhood can derive from its adjacent flagship development, in west European cities?
  • 46. 1 What are the possible benefits a residential neighbourhood can derive from its adjacent flagship development, in west European cities? References elopers flagship dev 1 Doucet 2009 Aims oofwealth for the city Smyth 1995 al:167 Grodach:353 re Create m Rodriquez et in 1995:299; l perceptions 1992; Loftman, Nev dach:353 Changing loca Bianchini et al 2009:162; Gro Put cities on the map Smyth 19 95 1995 :303; Doucet 95:299 ftman, Nevin man, Nevin 19 eration Catalyse regen ” growth Bianchini et al 1992; Lo ley 1992; Loft oglu and Hea anic 1992; Tavsan Promotic “org Bianchini et al Place-m arketing Doucet 2009 sector finance :102 Attract private Doucet 2009 99 petition , Nevin 1995:2 Inter-city com ts Loftman come residen Attract high in evelopment Grodach:353 Local econom ic d in 1995:304 Loftman, Nev rs Attract visito global hierarc hy Grodach:353 Defen d position in xxx al revenues Boost municip e for the city tractive imag Rev italising an at cet, 2009 ouncil in Dou Manchester C Mu nicipal aims Doucet, 2009 and benefit Local quality rty Doucet, 2009 le out of pove Helping peop rived commu nities xxx ds dep jects Attention towar lanning flagship pro ticipation in p Resident par
  • 47. 1 What are the possible benefits a residential neighbourhood can derive from its adjacent flagship development, in west European cities? Strength Boost civic pride References References evelopers Boost business confidenc Loftman, Nevin:303 ship d Doucet 2009 1 e Aims of flag Raising property values Loftman, Nevin:303 for the city Smyth 1995 Raising developme;ntrodach:353 Loftman, Nevin:303 wealth al:167 :299 G activitiy in adjoining areas Create more ons Rodriquez et Arr Nevin 1995 ftman, est the spiral of decline in urb Loftman, Nevin:303 Changing local percepti Bianchini et al 1992; Lo an areas ach:353 Lo ap Benefits for all resideDoucet 2009:162; Grod ftman, Nevin:303 the m in 1995:303; nts: wealtanjobs, in 1995:299 Put cities on ion Smyth 1995 ; Loftman, Nev h, Loftm , Nev places Loftman, Nevin:304 erat Catalyse regen ” growth Bianchini et al 1992 Healey 1992; vsanoglu and Promoti c “organic Bianchin i et al 1992; Ta Weakness ng Place-marketi r finance Doucet 2009 Social polarisation Attract private secto Doucet 2009 :102 Fragmentation of cities Loftman, Nevin: 300; Do Inter-city com petition in 1995:299 ivid ucet 2009:104 me residen ts Loftman, Nev Ind ual planning, not integrat Loftman, Nevin: 305; Do ucet 2009:105 co ed Attract high in evelopment Grodach:353 Co 04 ncentrate investment on few places only Wilkinson in Loftman, Ne vin:306 Local economic d Loftman , Nevin 1995:3 High financial risk Doucet 2009 rs Attract visito global hierarc hy Grodach:353 No public resources for deprived neighbourhoo Loftman, Nevin:307 Defen d position in xxx Benefits are unevenly dis ds Loftman, Nevin al revenues tributed Boost municip age for the ci ty Residents distrust expen Loftman, Nevin:309; Tem italising an attractive im Low economic returns ces of government Eisinger:323 elova:3 Rev cet, 2009 Temelova:3; Eisinger:33 ouncil in Dou 1 s Manchester C Municipal aim and benefit Douce t, 2009 Local quality overty Doucet, 2009 out of p Hel ping people comm unities xxx ards deprived gship project s Attention tow in planning fla ticipation Resident par
  • 48. 1 What are the possible benefits a residential neighbourhood can derive from its adjacent flagship development, in west European cities? Strength Boost civic pride References References evelopers Boost business confidenc Loftman, Nevin:303 ship d Doucet 2009 1 e Aims of flag Raising property values Loftman, Nevin:303 for the city Smyth 1995 Raising developme;ntrodach:353 Loftman, Nevin:303 wealth al:167 :299 G activitiy in adjoining areas Create more ons Rodriquez et Arr Nevin 1995 ftman, est the spiral of decline in urb Loftman, Nevin:303 Changing local percepti Bianchini et al 1992; Lo an areas ach:353 Lo ap Benefits for all resideDoucet 2009:162; Grod ftman, Nevin:303 the m in 1995:303; nts: wealtanjobs, in 1995:299 Put cities on ion Smyth 1995 ; Loftman, Nev h, Loftm , Nev places Loftman, Nevin:304 erat Catalyse regen ” growth Bianchini et al 1992 Healey 1992; vsanoglu and Promoti c “organic Bianchin i et al 1992; Ta Weakness ng Place-marketi r finance Doucet 2009 Social polarisation Attract private secto Doucet 2009 :102 Fragmentation of cities Loftman, Nevin: 300; Do Inter-city com petition in 1995:299 ivid ucet 2009:104 me residen ts Loftman, Nev Ind ual planning, not integrat Loftman, Nevin: 305; Do ucet 2009:105 co ed Attract high in evelopment Grodach:353 Co 04 ncentrate investment on few places only Wilkinson in Loftman, Ne vin:306 Local economic d Loftman , Nevin 1995:3 High financial risk Doucet 2009 rs Attract visito global hierarc hy Grodach:353 No public resources for deprived neighbourhoo Loftman, Nevin:307 Defen d position in xxx Benefits are unevenly dis ds Loftman, Nevin al revenues tributed Boost municip age for the ci ty Residents distrust expen Loftman, Nevin:309; Tem italising an attractive im Low economic returns ces of government Eisinger:323 elova:3 Rev cet, 2009 Temelova:3; Eisinger:33 ouncil in Dou 1 s Manchester C Municipal aim and benefit Douce Threats t, 2009 References Local quality overty Doucet, 2009 ration Loftman, Nevin:306 le out of p Instability of market: no reliable regene Helping peop rived commu nities s xxx curtailment, failure of projects Loftman, Nevin:306 ards dep gship project Delay, Attention tow in planning fla Loftman, Nevin:307 ticipation Oversupply of prestigious projects Resident par Opportunities Loftman, Nevin:312 Generate socially just outcomes Create more inclusive spaces Doucet 2009:106 Rethink goals of key actors Doucet 2009:106 Provide possibilities for housing career for residents Wille:2010 Amenities, transport, recreational facilities, jobs, housing Doucet et al, 2010
  • 49. 1 What are the possible benefits a residential neighbourhood can derive from its adjacent flagship development, in west European cities? Strength Boost civic pride References References evelopers Boost business confidenc Loftman, Nevin:303 ship d Doucet 2009 1 e Aims of flag Raising property values Loftman, Nevin:303 for the city Smyth 1995 Raising developme;ntrodach:353 Loftman, Nevin:303 wealth al:167 :299 G activitiy in adjoining areas Create more ons Rodriquez et Arr Nevin 1995 ftman, est the spiral of decline in urb Loftman, Nevin:303 Changing local percepti Bianchini et al 1992; Lo an areas ach:353 Lo ap Benefits for all resideDoucet 2009:162; Grod ftman, Nevin:303 the m in 1995:303; nts: wealtanjobs, in 1995:299 Put cities on ion Smyth 1995 ; Loftman, Nev h, Loftm , Nev places Loftman, Nevin:304 erat Catalyse regen ” growth Bianchini et al 1992 Healey 1992; vsanoglu and Promoti c “organic Bianchin i et al 1992; Ta Weakness ng Place-marketi r finance Doucet 2009 Social polarisation Attract private secto Doucet 2009 :102 Fragmentation of cities Loftman, Nevin: 300; Do Inter-city com petition in 1995:299 ivid ucet 2009:104 me residen ts Loftman, Nev Ind ual planning, not integrat Loftman, Nevin: 305; Do ucet 2009:105 co ed Attract high in evelopment Grodach:353 Co 04 ncentrate investment on few places only Wilkinson in Loftman, Ne vin:306 Local economic d Loftman , Nevin 1995:3 High financial risk Doucet 2009 rs Attract visito global hierarc hy Grodach:353 No public resources for deprived neighbourhoo Loftman, Nevin:307 Defen d position in xxx Benefits are unevenly dis ds Loftman, Nevin al revenues tributed Boost municip age for the ci ty Residents distrust expen Loftman, Nevin:309; Tem italising an attractive im Low economic returns ces of government Eisinger:323 elova:3 Rev cet, 2009 Temelova:3; Eisinger:33 ouncil in Dou 1 s Manchester C Municipal aim and benefit Douce Threats t, 2009 References Local quality overty Doucet, 2009 ration Loftman, Nevin:306 le out of p Instability of market: no reliable regene Helping peop rived commu nities s xxx curtailment, failure of projects Loftman, Nevin:306 ards dep gship project Delay, Attention tow in planning fla Loftman, Nevin:307 ticipation Oversupply of prestigious projects Resident par Opportunities Loftman, Nevin:312 Generate socially just outcomes Create more inclusive spaces Doucet 2009:106 Rethink goals of key actors Doucet 2009:106 Provide possibilities for housing career for residents Wille:2010 Amenities, transport, recreational facilities, jobs, housing Doucet et al, 2010
  • 50. 2 How can the benefits be planned in a strategy for the Van der Pekbuurt and Overhoeks?
  • 51. 2 How can the benefits be planned in a strategy for the Van der Pekbuurt and Overhoeks? 1 - Involve residents in planning the development 2 - Flagship developers should reposition their aims to be more inclusive
  • 52. 3 Which of the benefits are possible to design and can be applied to the Van der Pekbuurt and Overhoeks?
  • 53. 3 Which of the benefits are possible to design and can be applied to the Van der Pekbuurt and Overhoeks? 1- Create more inclusive spaces 2- Possibilities for housing career 3- Facilities 4- Recreational amenities 5- Possibilities for transport 6- Urban places
  • 54. 4 What socioeconomic and spatial requirements are needed to ensure beneficial possibilities in the Van der Pekbuurt and Overhoeks?
  • 55. 4 What socioeconomic and spatial requirements are needed to ensure beneficial possibilities in the Van der Pekbuurt and Overhoeks? Overhoeks Van der Pekbuurt Design area Author 2011
  • 56. 4 What socioeconomic and spatial requirements are needed to ensure beneficial possibilities in the Van der Pekbuurt and Overhoeks? 1 - Diminish effects that prevent exploitation of benefits 2 - Provide beneficial possibilities
  • 57. 4 What socioeconomic and spatial requirements are needed to ensure beneficial possibilities in the Van der Pekbuurt and Overhoeks? 1 - Diminish effects that prevent exploitation of benefits 1- Social polarisation 2- Fragmentation within cities 3- Alien and unwelcoming appearance 2 - Provide beneficial possibilities 1- Create more inclusive spaces 2- Possibilities for housing career 3- Facilities 4- Recreational amenities 5- Possibilities for transport 6- Urban places
  • 58. 4 What socioeconomic and spatial requirements are needed to ensure beneficial possibilities in the Van der Pekbuurt and Overhoeks? 1 - Diminish disbenefits Fragmentation 2 - Provide beneficial possibilities
  • 59. Strategy & Design Aim Let the residential neighbour- hood Van der Pekbuurt benefit from the adjacent flagship development in Overhoeks Amsterdam, in socioeconomic and spatial terms Next steps Interviews Elaborate spatial analysis