2. Title
Living next to a flagship development
A research on how a residential neighbourhood and its local community
can benefit from adjacent flagship development
Robin Boelsums
Author 2011 P2 Presentation
3. Title
Make a strategic plan and design that enables the
neighbourhood van der Pekbuurt to benefit from the flagship
development in Overhoeks Amsterdam
Author 2011
4. Rationale
Flagship development
Context
Overhoeks Amsterdam
Van der Pekbuurt Amsterdam
Project Framework
Problem statement
Research Question & Aim
Methodology
Sub questions
SQ 1
SQ 2: preliminary strategy
SQ 3
SQ 4: preliminary design
6. Flagship development
Definition
“significant, high-profile and prestigious land and property
development which plays an influential and catalytic role in urban
regeneration” (Bianchini et al., 1992, p.252).
First flagships arose in 1980s
Why?
neoliberalism, de-industrialisation
Where?
de-industrialising cities:
poor image, high unemployment, vacant land
Illumind, 2010
7. Flagship development
Proponents Opponents
Create wealth Benefits unevenly
Create jobs distributed
Housing Fragmentation
Attract tourists Areas unwelcoming
Attract investors appearance
Illumind, 2010
17. Amsterdam North
Overhoeks Van der Pekbuurt
Dienst Publieke Werken, 1967 in: Beeldenbank
Gemeentelijke Dienst Volkshuisvesting, 1953 in: Beeldenbank
Industry Working class
26. Project Framework
Problem statement
Research Question & Aim
Methodology
27. Problem Statement
Overhoeks Van der Pekbuurt
Dienst Publieke Werken, 1967 in: Beeldenbank Gemeentelijke Dienst Volkshuisvesting, 1953 in: Beeldenbank
Industry Working class neighbourhood
Employment for people living in Dwellings for people working in
adjacent neighbourhood adjacent industrial area
28. Problem Statement
Overhoeks Van der Pekbuurt
Van der Giessen 2005 in: Gemeente Amsterdam 2006, p.30 Gemeentelijke Dienst Volkshuisvesting, 1953 in: Beeldenbank
Flagship area Working class neighbourhood
Focus on tourists, investors, high High unemployment
income households Low income households
NOT on adjacent neighbourhood
29. Problem Statement
1- Van der Pekbuurt is an attention area
2- Threat: flagship causes disadvantages for Van der Pekbuurt
3- Opportunities for local community not exploited
31. Problem Statement
Fragmentation
No resources for problem areas
Residents distrust municipal spending
2- Threat: flagship causes disadvantages for Van der Pekbuurt
32. Problem Statement
Redevelopment of Overhoeks generates many
opportunities
Opportunities can be taken as a chance
to improve the van der Pekbuurt
3- Opportunities for local community not exploited
33. Research Question
How can the residential neighbourhood Van der Pekbuurt
benefit from the adjacent flagship development in Overhoeks
Amsterdam, in socioeconomic and spatial terms?
34. Research Question
How can the residential neighbourhood Van der Pekbuurt
benefit from the adjacent flagship development in Overhoeks
Amsterdam, in socioeconomic and spatial terms?
Aim
Let the residential neighbourhood Van der Pekbuurt
benefit from the adjacent flagship development in Overhoeks
Amsterdam, in socioeconomic and spatial terms
35. Methodology
GIS
GIS mapping research Case studies
Literature Interviews by design
36. Methodology
P2 P3 P4 P5
What are the possible benefits a
residential neighbourhood can
derive from its adjacent flagship
development, in west European cities?
How can the benefits be planned in
a strategy for the Van der Pekbuurt Strategy Strategy
and Overhoeks?
Which of the benefits are possible GIS GIS
to design and can be applied to the
Van der Pekbuurt and Overhoeks?
What socioeconomic and spatial
requirements are needed to ensure Design Design
beneficial possibilities in the Van der
Pekbuurt and Overhoeks?
Remaining deliverables Presentation
Thesis
GIS
GIS mapping research Case studies
Literature Interviews by design
37. Methodology
P2 P3 P4 P5
What are the possible benefits a
residential neighbourhood can
derive from its adjacent flagship
development, in west European cities?
How can the benefits be planned in
a strategy for the Van der Pekbuurt Strategy Strategy
and Overhoeks?
Which of the benefits are possible GIS GIS
to design and can be applied to the
Van der Pekbuurt and Overhoeks?
What socioeconomic and spatial
requirements are needed to ensure Design Design
beneficial possibilities in the Van der
Pekbuurt and Overhoeks?
Remaining deliverables Presentation
Thesis
GIS
GIS mapping research Case studies
Literature Interviews by design
38. Methodology
P2 P3 P4 P5
What are the possible benefits a
residential neighbourhood can
derive from its adjacent flagship
development, in west European cities?
How can the benefits be planned in
a strategy for the Van der Pekbuurt Strategy Strategy
and Overhoeks?
Which of the benefits are possible GIS GIS
to design and can be applied to the
Van der Pekbuurt and Overhoeks?
What socioeconomic and spatial
requirements are needed to ensure Design Design
beneficial possibilities in the Van der
Pekbuurt and Overhoeks?
Remaining deliverables Presentation
Thesis
GIS
GIS mapping research Case studies
Literature Interviews by design
39. Methodology
P2 P3 P4 P5
What are the possible benefits a
residential neighbourhood can
derive from its adjacent flagship
development, in west European cities?
How can the benefits be planned in
a strategy for the Van der Pekbuurt Strategy Strategy
and Overhoeks?
Which of the benefits are possible GIS GIS
to design and can be applied to the
Van der Pekbuurt and Overhoeks?
What socioeconomic and spatial
requirements are needed to ensure Design Design
beneficial possibilities in the Van der
Pekbuurt and Overhoeks?
Remaining deliverables Presentation
Thesis
GIS
GIS mapping research Case studies
Literature Interviews by design
40. Methodology
P2 P3 P4 P5
What are the possible benefits a
residential neighbourhood can
derive from its adjacent flagship
development, in west European cities?
How can the benefits be planned in
a strategy for the Van der Pekbuurt Strategy Strategy
and Overhoeks?
Which of the benefits are possible GIS GIS
to design and can be applied to the
Van der Pekbuurt and Overhoeks?
What socioeconomic and spatial
requirements are needed to ensure Design Design
beneficial possibilities in the Van der
Pekbuurt and Overhoeks?
Presentation
Other deliverables
Thesis
GIS
GIS mapping research Case studies
Literature Interviews by design
42. Methodology
Case studies
How can facilities be exploited by the local community?
“Facilities should be complementary to existing facilities”
“Bus stop is nearby successful facilities”
Bus stop is the only way to get to the centre of Rotterdam
43. Methodology
Interviews
Actors at Overhoeks Amsterdam
• André de Reus - real estate developer at Ymere Ontwikkeling
30 Jan 2012
• Gerard Schuurman - project developer Vesteda housing corporation
31 Jan 2012
• Pascal van der Velde - project developer Noordwaarts
31 Jan 2012
• Shell
(invitation pending)
Actors at case studies
• Brian Doucet - expert on flagship development - Lecturer urban geography at University of Utrecht
16 Dec 2011
• Joep Boute - expert on Kop van Zuid Rotterdam - urbanist at dS+V 3
Feb 2012
45. 1 What are the possible benefits a residential neighbourhood can derive
from its adjacent flagship development, in west European cities?
46. 1 What are the possible benefits a residential neighbourhood can derive
from its adjacent flagship development, in west European cities?
References
elopers
flagship dev
1
Doucet 2009
Aims oofwealth for the city Smyth 1995
al:167 Grodach:353
re
Create m Rodriquez et in 1995:299;
l perceptions 1992; Loftman, Nev dach:353
Changing loca Bianchini et al 2009:162; Gro
Put cities on
the map
Smyth 19 95 1995 :303; Doucet 95:299
ftman, Nevin man, Nevin 19
eration
Catalyse regen ” growth Bianchini et al 1992; Lo ley 1992; Loft
oglu and Hea
anic 1992; Tavsan
Promotic “org Bianchini et al
Place-m arketing Doucet 2009
sector finance :102
Attract private Doucet 2009 99
petition , Nevin 1995:2
Inter-city com ts Loftman
come residen
Attract high in evelopment Grodach:353
Local econom
ic d in 1995:304
Loftman, Nev
rs
Attract visito global hierarc
hy Grodach:353
Defen d position in xxx
al revenues
Boost municip e for the city
tractive imag
Rev italising an at
cet, 2009
ouncil in Dou
Manchester C
Mu nicipal aims Doucet, 2009
and benefit
Local quality rty Doucet, 2009
le out of pove
Helping peop rived commu
nities xxx
ds dep jects
Attention towar lanning flagship pro
ticipation in p
Resident par
47. 1 What are the possible benefits a residential neighbourhood can derive
from its adjacent flagship development, in west European cities?
Strength
Boost civic pride References
References
evelopers
Boost business confidenc Loftman, Nevin:303
ship d Doucet 2009
1 e
Aims of flag
Raising property values Loftman, Nevin:303
for the city Smyth 1995 Raising developme;ntrodach:353 Loftman, Nevin:303
wealth al:167 :299 G activitiy in adjoining areas
Create more ons Rodriquez et Arr Nevin 1995
ftman, est the spiral of decline in urb Loftman, Nevin:303
Changing local percepti Bianchini et al 1992; Lo an areas ach:353 Lo
ap Benefits for all resideDoucet 2009:162; Grod ftman, Nevin:303
the m in 1995:303; nts: wealtanjobs, in 1995:299
Put cities on ion Smyth 1995 ; Loftman, Nev
h,
Loftm , Nev
places Loftman, Nevin:304
erat
Catalyse regen ” growth Bianchini et al
1992 Healey 1992;
vsanoglu and
Promoti c “organic Bianchin i et al 1992; Ta
Weakness
ng
Place-marketi r finance Doucet 2009 Social polarisation
Attract private secto Doucet 2009
:102 Fragmentation of cities Loftman, Nevin: 300; Do
Inter-city com
petition in 1995:299 ivid ucet 2009:104
me residen ts Loftman, Nev Ind ual planning, not integrat Loftman, Nevin: 305; Do
ucet 2009:105
co ed
Attract high in evelopment Grodach:353 Co
04 ncentrate investment on few places only
Wilkinson in Loftman, Ne
vin:306
Local economic d Loftman , Nevin 1995:3 High financial risk Doucet 2009
rs
Attract visito global hierarc
hy Grodach:353 No public resources for
deprived neighbourhoo
Loftman, Nevin:307
Defen d position in xxx Benefits are unevenly dis ds Loftman, Nevin
al revenues tributed
Boost municip age for the ci
ty Residents distrust expen Loftman, Nevin:309; Tem
italising an attractive im Low economic returns
ces of government
Eisinger:323
elova:3
Rev
cet, 2009 Temelova:3; Eisinger:33
ouncil in Dou 1
s Manchester C
Municipal aim and benefit
Douce t, 2009
Local quality overty Doucet, 2009
out of p
Hel ping people comm unities xxx
ards deprived gship project
s
Attention tow in planning fla
ticipation
Resident par
48. 1 What are the possible benefits a residential neighbourhood can derive
from its adjacent flagship development, in west European cities?
Strength
Boost civic pride References
References
evelopers
Boost business confidenc Loftman, Nevin:303
ship d Doucet 2009
1 e
Aims of flag
Raising property values Loftman, Nevin:303
for the city Smyth 1995 Raising developme;ntrodach:353 Loftman, Nevin:303
wealth al:167 :299 G activitiy in adjoining areas
Create more ons Rodriquez et Arr Nevin 1995
ftman, est the spiral of decline in urb Loftman, Nevin:303
Changing local percepti Bianchini et al 1992; Lo an areas ach:353 Lo
ap Benefits for all resideDoucet 2009:162; Grod ftman, Nevin:303
the m in 1995:303; nts: wealtanjobs, in 1995:299
Put cities on ion Smyth 1995 ; Loftman, Nev
h,
Loftm , Nev
places Loftman, Nevin:304
erat
Catalyse regen ” growth Bianchini et al
1992 Healey 1992;
vsanoglu and
Promoti c “organic Bianchin i et al 1992; Ta
Weakness
ng
Place-marketi r finance Doucet 2009 Social polarisation
Attract private secto Doucet 2009
:102 Fragmentation of cities Loftman, Nevin: 300; Do
Inter-city com
petition in 1995:299 ivid ucet 2009:104
me residen ts Loftman, Nev Ind ual planning, not integrat Loftman, Nevin: 305; Do
ucet 2009:105
co ed
Attract high in evelopment Grodach:353 Co
04 ncentrate investment on few places only
Wilkinson in Loftman, Ne
vin:306
Local economic d Loftman , Nevin 1995:3 High financial risk Doucet 2009
rs
Attract visito global hierarc
hy Grodach:353 No public resources for
deprived neighbourhoo
Loftman, Nevin:307
Defen d position in xxx Benefits are unevenly dis ds Loftman, Nevin
al revenues tributed
Boost municip age for the ci
ty Residents distrust expen Loftman, Nevin:309; Tem
italising an attractive im Low economic returns
ces of government
Eisinger:323
elova:3
Rev
cet, 2009 Temelova:3; Eisinger:33
ouncil in Dou 1
s Manchester C
Municipal aim and benefit
Douce
Threats t, 2009 References
Local quality overty Doucet, 2009 ration Loftman, Nevin:306
le out of p Instability of market: no reliable regene
Helping peop rived commu
nities
s xxx curtailment, failure of projects Loftman, Nevin:306
ards dep gship project Delay,
Attention tow in planning fla Loftman, Nevin:307
ticipation Oversupply of prestigious projects
Resident par
Opportunities Loftman, Nevin:312
Generate socially just outcomes
Create more inclusive spaces Doucet 2009:106
Rethink goals of key actors Doucet 2009:106
Provide possibilities for housing career for residents Wille:2010
Amenities, transport, recreational facilities, jobs, housing Doucet et al, 2010
49. 1 What are the possible benefits a residential neighbourhood can derive
from its adjacent flagship development, in west European cities?
Strength
Boost civic pride References
References
evelopers
Boost business confidenc Loftman, Nevin:303
ship d Doucet 2009
1 e
Aims of flag
Raising property values Loftman, Nevin:303
for the city Smyth 1995 Raising developme;ntrodach:353 Loftman, Nevin:303
wealth al:167 :299 G activitiy in adjoining areas
Create more ons Rodriquez et Arr Nevin 1995
ftman, est the spiral of decline in urb Loftman, Nevin:303
Changing local percepti Bianchini et al 1992; Lo an areas ach:353 Lo
ap Benefits for all resideDoucet 2009:162; Grod ftman, Nevin:303
the m in 1995:303; nts: wealtanjobs, in 1995:299
Put cities on ion Smyth 1995 ; Loftman, Nev
h,
Loftm , Nev
places Loftman, Nevin:304
erat
Catalyse regen ” growth Bianchini et al
1992 Healey 1992;
vsanoglu and
Promoti c “organic Bianchin i et al 1992; Ta
Weakness
ng
Place-marketi r finance Doucet 2009 Social polarisation
Attract private secto Doucet 2009
:102 Fragmentation of cities Loftman, Nevin: 300; Do
Inter-city com
petition in 1995:299 ivid ucet 2009:104
me residen ts Loftman, Nev Ind ual planning, not integrat Loftman, Nevin: 305; Do
ucet 2009:105
co ed
Attract high in evelopment Grodach:353 Co
04 ncentrate investment on few places only
Wilkinson in Loftman, Ne
vin:306
Local economic d Loftman , Nevin 1995:3 High financial risk Doucet 2009
rs
Attract visito global hierarc
hy Grodach:353 No public resources for
deprived neighbourhoo
Loftman, Nevin:307
Defen d position in xxx Benefits are unevenly dis ds Loftman, Nevin
al revenues tributed
Boost municip age for the ci
ty Residents distrust expen Loftman, Nevin:309; Tem
italising an attractive im Low economic returns
ces of government
Eisinger:323
elova:3
Rev
cet, 2009 Temelova:3; Eisinger:33
ouncil in Dou 1
s Manchester C
Municipal aim and benefit
Douce
Threats t, 2009 References
Local quality overty Doucet, 2009 ration Loftman, Nevin:306
le out of p Instability of market: no reliable regene
Helping peop rived commu
nities
s xxx curtailment, failure of projects Loftman, Nevin:306
ards dep gship project Delay,
Attention tow in planning fla Loftman, Nevin:307
ticipation Oversupply of prestigious projects
Resident par
Opportunities Loftman, Nevin:312
Generate socially just outcomes
Create more inclusive spaces Doucet 2009:106
Rethink goals of key actors Doucet 2009:106
Provide possibilities for housing career for residents Wille:2010
Amenities, transport, recreational facilities, jobs, housing Doucet et al, 2010
50. 2 How can the benefits be planned in a strategy for the Van der Pekbuurt
and Overhoeks?
51. 2 How can the benefits be planned in a strategy for the Van der Pekbuurt
and Overhoeks?
1 - Involve residents in planning the development
2 - Flagship developers should reposition their aims to be more inclusive
52. 3 Which of the benefits are possible to design and can be applied to the
Van der Pekbuurt and Overhoeks?
53. 3 Which of the benefits are possible to design and can be applied to the
Van der Pekbuurt and Overhoeks?
1- Create more inclusive spaces 2- Possibilities for housing career 3- Facilities
4- Recreational amenities 5- Possibilities for transport 6- Urban places
54. 4 What socioeconomic and spatial requirements are needed to ensure
beneficial possibilities in the Van der Pekbuurt and Overhoeks?
55. 4 What socioeconomic and spatial requirements are needed to ensure
beneficial possibilities in the Van der Pekbuurt and Overhoeks?
Overhoeks
Van der Pekbuurt
Design area
Author 2011
56. 4 What socioeconomic and spatial requirements are needed to ensure
beneficial possibilities in the Van der Pekbuurt and Overhoeks?
1 - Diminish effects that prevent exploitation of benefits
2 - Provide beneficial possibilities
57. 4 What socioeconomic and spatial requirements are needed to ensure
beneficial possibilities in the Van der Pekbuurt and Overhoeks?
1 - Diminish effects that prevent exploitation of benefits
1- Social polarisation 2- Fragmentation within cities 3- Alien and unwelcoming appearance
2 - Provide beneficial possibilities
1- Create more inclusive spaces 2- Possibilities for housing career 3- Facilities
4- Recreational amenities 5- Possibilities for transport 6- Urban places
58. 4 What socioeconomic and spatial requirements are needed to ensure
beneficial possibilities in the Van der Pekbuurt and Overhoeks?
1 - Diminish disbenefits
Fragmentation
2 - Provide beneficial possibilities
59. Strategy & Design
Aim
Let the residential neighbour-
hood Van der Pekbuurt benefit
from the adjacent flagship
development in Overhoeks
Amsterdam, in socioeconomic
and spatial terms
Next steps
Interviews
Elaborate spatial analysis