Robert White

Cyprus Cyprus

Owner

Advertising / Marketing / PR

I'm passionate about PR and communications. And I hate spin. PR is about protecting and growing an organisation's reputation among the groups and individuals it values. Spin is about lying and misrepresentation. Good PR and a great reputation are built upon integrity, transparency and compelling, evidence-based results. "Spin", however, is synonymous with bad PR, because it is based upon an absence of these values. If someone ever tells you "spin is PR", "spin is good PR", or words to that effect, then do your organisation and yourself a big favour: run in the opposite direction, or put on some white-noise-cancelling headphones. In terms of my professional experience of creating and de...