Machine Learning is an integral part of Data; it is the science of creating algorithms and programs for a system that can learn on their own from the set of data. Some of the typical applications of machine learning include credit scoring, recommender system, fraud deletion, stock trading, drug design, spam filter, etc.

1. Session 1
1

2. Copyright © Global Tech Council www.globaltechcouncil.org
Boost Your Ecommerce Business with Machine Learning
Today the world is relying on data for a wide array of work. Whether it is
formulating a strategy or predicting the growth of the business or manufacturing
product, everything revolves around data. Machine Learning is an integral part of
Data; it is the science of creating algorithms and programs for a system that can
learn on their own from the set of data. Some of the typical applications of
machine learning include credit scoring, recommender system, fraud deletion,
stock trading, drug design, spam filter, etc.
2

3. Copyright © Global Tech Council www.globaltechcouncil.org
Today most of the business segments are working towards utilizing Machine
Learning and integrating it with their business processes, thereby ensuring better
customer service. One of the sector which has seen a breakneck pace of growth
is the e-commerce sector. Statista says that e-commerce sales worldwide are
going to be $4.88 trillion.
Why do you need to become a machine learning expert?
3

4. Copyright © Global Tech Council www.globaltechcouncil.org
It means that the e-commerce sector will grow at a rate of 20% per year. As per
Gartner AI will manage 80% of all customer interaction by 2020 and wit Machine
Learning is an integral part of it, you can expect significant demand for Machine
learning experts. Global Tech Council aims at creating a skilled and equipped
workforce that knows all about machine learning, who can seamlessly integrate
the concept of Machine Learning with the current business process thus helping in
better strategies that can eventually boost the business grow.
4

5. Copyright © Global Tech Council www.globaltechcouncil.org
● Enhancing customer experience- One of the critical focus of e-commerce
companies is to serve the customer better. Since the customer solely relies
on what they see on the dashboard, it becomes imperative for e-commerce
companies to provide them with the right information, which is relevant while
they are making their visits and purchase worthwhile. With Machine Learning,
they can comprehend what precisely the customer is looking for; you can
create a more personalized experience for the customer, which will eventually
make your brand recognition go high.
5
How will e-commerce get a boost from Machine Learning?

6. Copyright © Global Tech Council www.globaltechcouncil.org
● Better results – Enhancing the search result in something which is more
relevant is essential. With the help of Machine Learning, the e-commerce
companies can improve the search result every time the customer makes a
visit to the website. You would have often noticed, “ product that you would
like” this is a result of the Machine learning concept, where the algorithm
comprehends the choices and preferences of the customer who surfs the
website and based on it, the recommendation is made.
6

7. Copyright © Global Tech Council www.globaltechcouncil.org
● Enhancing customer support- It is a must for e-commerce companies to
save their customers the best, one-to-one interaction is time-consuming and
not a welcoming move. In such a scenario, it is essential that you must rely on
Machine learning. One of the common applications is Chatbot which you can
find on many websites. These work round the clock and help in resolving the
queries.
7

8. Copyright © Global Tech Council www.globaltechcouncil.org
From all this, we can say that Machine Learning is a concept that holds a lot of
scope in the future. Hence most of the companies are looking for AI and Machine
Learning experts. You can join the Machine Learning certification program at
Global Tech Council. Here you will not only be learning about the concepts of AI
and Machine Learning but will also get to know the implementation part, which will
make you a certified machine learning expert.
Conclusion
8

9. Copyright © Global Tech Council www.globaltechcouncil.org
Globaltech Council Certifications -
You can check out our certifications, and kick start your career.
● Certifies Artificial Intelligence Expert
● Certified Augmented Reality Developer
● Certified Chatbot Expert
● Certified Data Scientist Expert
● Certified Big Data Expert
● Certified Machine Learning Expert
● Certified Virtual Reality Developer
Learn more about GlobalTech Council click here
9

10. THANK YOU!
Any questions?
You can mail us at
hello@globaltechcouncil.org
Copyright © Global Tech Council www.globaltechcouncil.org 10