2. The youngest of 3 siblings. I grew up in Dallas,
Texas and Lawton, Oklahoma. I grew up
playing sports and within a military family.
A
ft
er serving in the U.S. Navy and U.S. Army I
re
ti
red. I enrolled in Business Marke
ti
ng
program at Full Sail University where I’m
focused on developing skills in business and
marke
ti
ng.
IDENTITY
3. PROFESSION
Potential Job Titles
:
• Marketing Mange
r
• Marketing Coordinato
r
• Brand Mange
r
Sage Archetype- understand the
world and teach others through self-
re
fl
ection. Analyze patterns, test all
assumptions, share your research
process.
Marketing Manger for Professional Businesses
Picture Relevant
to Your Industry
Goes Here
4. • DEMOGRAPHICS: 60%
Female 40% Male, 30-42 years
old, Predominately White,
College Educated, Located in
U.S. and Europe
.
• PSYCHOGRAPHICS:
• IDEAL AUDIENCE MEMBERS:
Gabrielle Dallas Wesley, Senior
Director of Marketing, Mars Inc.,
Barbara Mercurio, Talent
Acquisition Recruiter, Mars Inc.,
Karien Brooks, Strategic Talent
Acquisition, Mars. Inc.
Recruiters & Hiring Managers at Mars Inc.
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at Mars Inc
.
‣ Connect with members of Mars Inc. on
LinkedIn by August 31, 2021
.
Mid Term: (2026
)
• Hold a senior level position in the Marketing
Department aimed at expending the company to the
next level
.
• Graduate with my BS in Business Marketing
.
Long Term: (2041
)
• Become well established in the company as one of
the Senior Marketing Managers
6. SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Web platform
development 10%
Data base
management 10%
Critical Thinking 40%
Active Listening 35%
SOFT
HARD
CRM Software 15%
Graphics/Photo Imaging Software 90%
Professional Writing 10%
Social Perceptiveness 60%
SOFT
HARD
7. I help professional organization market their
business by giving awareness and culture to
their brand name. Through photography and
video.
PROMISE
8. CREDENTIALS
Work Experience
:
• 20 years service in the U.S. Navy and
U.S Army
• 7 years in multi medi
a
• 10 years in Human Resources
Education:
• Combat Camera, Defense Information
School
• Yeoman A School U.S. Navy
Awards:
• Navy Good Conduct Medal
• Army Good Conduct Meda
l
• Army Achievement Medal
• NATO Medal
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Kisha Byas
Industry Experience
:
• Administration, Business
Management, and Budgeting
Education
:
• Entertainment Business Degree at Full Sail University
Leadership Experience
:
• No leadership is listed
Skills and Pro
fi
ciencies
:
• Social Media - 12 endorsements
• Event Planning - 9 endorsements
• Customer Service - 4 endorsements
Robert Porter
Overall Online Presence
:
• Less than 200 connection, banner image not yet
customized, Headshot is ok, pro
fi
le is somewhat
detailed no articles are published, active on other social
media,
• Grade: Average, 50 out of 100
HEADSHOT
Industry Experience
:
• None
Education
:
• Currently enrolled in Full Sail University for Business
Marketing
Leadership Experience
:
• U.S. Navy and U.S. Army multiple leadership roles
Skills and Pro
fi
ciencies
:
• Microsoft Of
fi
ce - 7 endorsements
• Photo Shop - 3 endorsements
• Public Speaking - 1 endorsements
Overall Online Presence
:
• Less than 100 connection, banner image not yet
customized, Head shot is not professional, pro
fi
le is not
detailed, no published articles, active on other social
medi
a
• Grade: Poor, 10 out of 100
10. COMPETITION
Gabrielle Dallas Wesley
Noteworthy Experience
:
• Noteworthy experience goes her
e
• Noteworthy experience goes here
YOUR NAME
HEADSHOT
Industry Experience
:
• 15+ years Brand Management
Executiv
e
• Senior Director of Marketing for Mars
Inc for 3 years 8 months
Education
:
• MBA University of Michiga
n
• BBA Tennessee State University
Skills and Pro
fi
ciencies
:
• Marketing Management - 22 endorsements
• Marketing Strategy - 12 endorsements
• Brand Management - 39 endorsements
Overall Online Presence
:
• Over 500+ connection, Banner image customized,
Professionalism of headshot is good, Pro
fi
le is very
detailed, No published articles, active on other social
media, is their LinkedIn URL customized
?
• Grade: Superior, 90 out of 100
Industry Experience
:
• None
Education
:
• Currently enrolled in Full Sail University for Business
Marketing
Leadership Experience
:
• U.S. Navy and U.S. Army multiple leadership roles
Skills and Pro
fi
ciencies
:
• Microsoft Of
fi
ce - 7 endorsements
• Photo Shop - 3 endorsements
• Public Speaking - 1 endorsements
Overall Online Presence
:
• Less than 100 connection, banner image not yet
customized, Head shot is not professional, pro
fi
le is not
detailed, no published articles, active on other social
medi
a
• Grade: Poor, 10 out of 100
11. BRAND POSITION
Living life through core values my life is structured on
Honor, Courage, Commitment. Bringing life experience to
the workplace to make a better and well-structured
workplace.
“RCP”
12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Internet Marketing Fundamentals
‣ June 18 2021 | Oklahoma City, Oklahom
a
• Strategic Marketing USA
‣ October 12-13, 2021 | Virtual
• Digital Sales & Marketing Worl
d
‣ October 5-7, 2021 | Virtual
Digital Marketing
• Primary Content: est. a podcast and blog. Episodes keying in
on marketing as I learn them called Marketing for Dummies
.
• Primary Tools: FB and Youtube. 5 min short but informative
video
s
• Website: Full Sail digital portfolio site and Linkedin account
Picture of
You Goes
Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking people in the marketing industry with 10+
years experience.
Formal Education
• Complete Business Marketing Certi
fi
cation by expected
graduation date in 2021
Technical Skills
• Set up free HubSpot CRM, complete all CRM courses
through HubSpot Academy, January 202
2
• Take more Social Media training on LinkedIn, January
2022
Soft Skills
• Business Writing Principles, February 202
2
• Professional Writing, February 2022
14. Robert Porter
I am seeking a posi
ti
on that will allow me to use
the skills and strengths I acquired as a student at Full
Sail University. I have worked some projects in the
fi
eld and would
bring that experience to your company. Living life through core values my life is
structured on Honor, Courage, Commitment. Bringing life experience to the
workplace to make a be
tt
er and well-structured workplace.
“
Picture of You
Goes Here
15. REFERENCES
ra
ti
h_n. (n.d.). All About Mars: Mars, Incorporated.
All About Mars | Mars, Incorporated. h
tt
ps://
www.mars.com/about.
Sign Up. LinkedIn. (n.d.). h
tt
ps://
www.linkedin.com/feed/.
3 Elevator pitch examples for students. Pitch Deck
Design. (n.d.). h
tt
ps://slidebean.com/blog/
startups-elevator-pitch-examples-for-students.
Job Search - Millions of Jobs Hiring Near You.
ZipRecruiter. (n.d.). h
tt
ps://
www.ziprecruiter.com/.
Build your future with O*NET OnLine. O*NET
OnLine. (n.d.). h
tt
ps://www.onetonline.org/.