1. Connecting brands with automotive intenders

2. Challenges of the
Modern Media Landscape
Today’s fractured media landscape presents
a host of challenges for automotive brands
operating in Australia. With the uptake of digital
devices and consumers’ thirst for high-quality
content constantly on the rise, meaningful
and effective communication is a complex
proposition. Compounding the issue, traditional
advertising agencies often lack the category
knowledge and technical understanding to
produce rich, engaging automotive content, and
can be prohibitively expensive. This is where
MotorCulture steps in, developing cross-platform
content strategies for automotive brands, then
creating and distributing high-quality, cost-
effective content across our vast digital network,
as well as your brand’s own channels.
Media

3. Introducing MotorCulture
MotorCulture is a specialist automotive content
production house and digital communications
agency, operating in Western Sydney. Staffed
by experienced communications professionals
with a passion for the automotive industry,
MotorCulture has a proven track record of
producing cost-effective, premium-quality
content for leading automotive brands. What’s
more, MotorCulture ‘gets’ cars unlike any digital
agency you’ve ever worked with. The proof lies
in the engaging, technically-savvy content which
we deliver for our clients every day.

4. Our Wealth of Experience
For more than seven years, MotorCulture
has been helping companies like yours with
strategic content marketing, social thinking,
brand building, advertising and marketing
communications. We create value for your
brand by connecting your products with
automotive intenders.
MotorCulture is made up of communications
specialists with combined total of 70 years
automotive experience.
70years
combined
automotive
experience
over

5. Our Clients
Clients
Our

6. Video production
for marketing, public
relations and training
purposes
Written content
production for the
digital space
Photography, both
on location and in
our studio
Digital content
strategies and
social media
management
Mobile and desktop
display advertising
across Australia’s
largest independent
automotive network
Content seeding
across Australia’s
largest independent
automotive network
Facebook content
distribution across
MotorCulture’s
network of automotive
enthusiast pages
MotorCulture’s Core Capabilities
Capabilities

7. Video
2016
Subaru Forrester
X-Mode
Video Production
We provide cost-effective, high-grade video content solutions for digital marketing,
training and PR video packs, and entertainment/lifestyle videos.
Camping with
Mitsubishi
Triton
Mitsubishi
Pajero Sport
Launch
Bridgestone
World Solar
Challenge
click to view CHAD NEYLON

8. Written Content
Whether it’s for education or entertainment, MotorCulture’s ability to produce engaging written
content is second-to-none, thanks to our team of highly-experienced automotive writers. MotorCulture
manages a huge digital space comprised of forum, blog and Facebook real estate, where we share
client content on a daily basis to a target audience of car researchers and automotive enthusiasts.
It’s like high-octane fuel for your brand’s search engine optimisation strategy.
Content
Tekno
Autosports Blog
Mitsubishi
Community Forum
Autoglym
Blog
Subaru
Community Forum
click to view

9. Photography
MotorCulture’s professional photography service further adds to the suite of resources available.
Our photographers are available to shoot on location, nationwide or globally. MotorCulture also
operates its very own in-house studio, presenting your product in the best possible light.
Photography
Click here
for more examples of
our photographic work
click to view

10. Social
Social Media Management
MotorCulture is able to strategically manage a full suite of social media
channels for our clients, populating all platforms with quality, bespoke content.
BLOG
XForce
Facebook example
Bendix-TV
YouTube example
Autoglym
YouTube example
Tekno
Twitter example
Tekno
Instagram example
click to view

11. Digital Display Advertising
MotorCulture offers targeted and trackable mobile
and desktop display advertising across Australia’s largest
independent automotive network. We currently serve over
15-million display ads per month for our clients.
Display

12. MotorCulture’s Digital Footprint
over
15million
display ad
impressions
per month
more than with over
788,000unique
browsers per month
50websites
Facebook
network reach of
over
1.5million
people
Digital

13. Sean Ryan
Managing Director
Robert Green
Operations Manager
Andrew
Broadley
Business Development
Manager
Josh Bennis
Content Director
Albert Nghiem
Senior Campaign
Manager &
Photographer
Blake Emirali
Campaign Manager
Andrew Mell
Videographer
The MotorCulture Team
The Team

14. Contact Us
Andrew Broadley
Business Development Manager
Desk (02) 9418 9008 Mobile 0438 953 797
1/1 Melissa Place, Kings Park, NSW 2147
Contact