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Evolution to Digital Business Ecosystems

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Evolution to Digital Business Ecosystems

  1. 1. Creation of an Open Ecosystem for 3D worlds EVOLUTION FROM .. TO ?
  2. 2. 2 Things: The Challenge  The biggest challenge businesses face today is unlearning what was successful in the industrial age and learning how to prosper in the network era.  By Jay Cross
  3. 3. 2 Things: The Solution  There can be little doubt that learning to apply lessons from Biology to Technology and Economy will usher in a remarkable era of innovation and growth  Stuart A. Kauffman
  4. 4. What happens when we decide we want something Better than something old we have?
  5. 5. Maybe Nothing?
  6. 6. Or a bunch of smart people will get it for us?
  7. 7. CHANGE ???
  8. 8. Revolution ???
  9. 9. I personally think Evolution
  10. 10. Most Recent Examples…
  11. 11. Most Recent Examples… • OpenSim
  12. 12. Most Recent Examples… • OpenSim • Creative Commons
  13. 13. Most Recent Examples… • OpenSim • Creative Commons • Open Source
  14. 14. Most Recent Examples… • OpenSim • Creative Commons • Open Source • Digg, Wikipedia …
  15. 15. Ecosystems  What ?  Why ?  How ?
  16. 16. What: Ecosystem in general  Collaborative  Open and Transparent  Self Organizing  Always Evolving
  17. 17. What: Biological Ecosystem  A biological community of interacting organisms plus their physical environment
  18. 18. What: Business Ecosystem  Business community of organizations and interacting individuals in the business world
  19. 19. What: Business Ecosystem  Business community of organizations and interacting individuals in the business world  Over time, they co-evolve their capabilities and roles, and tend to align themselves with the shared visions
  20. 20. What: Digital Ecosystem
  21. 21. What: Digital Ecosystem  Digital infrastructure aimed at creating an environment for networked organizations that supports :
  22. 22. What: Digital Ecosystem  Digital infrastructure aimed at creating an environment for networked organizations that supports :  Cooperation & Collaboration
  23. 23. What: Digital Ecosystem  Digital infrastructure aimed at creating an environment for networked organizations that supports :  Cooperation & Collaboration  Knowledge Sharing
  24. 24. What: Digital Ecosystem  Digital infrastructure aimed at creating an environment for networked organizations that supports :  Cooperation & Collaboration  Knowledge Sharing  Open and Adaptive technologies
  25. 25. What: Digital Ecosystem  Digital infrastructure aimed at creating an environment for networked organizations that supports :  Cooperation & Collaboration  Knowledge Sharing  Open and Adaptive technologies  Evolutionary and Scalable business models
  26. 26. What’s next? Business Ecosystem + Digital Ecosystem = Innovation Ecosystem Or Digital Business Ecosystem
  27. 27. What’s next?
  28. 28. Digital Ecosystems People, Organizations, Businesses Participants Goods, Services & Applications Infrastructure Standards, Tools, Technologies Environment
  29. 29. What: examples  Second Life ?
  30. 30. What: examples  Facebook ?
  31. 31. What: examples  OpenSim ?
  32. 32. What: examples  INTERNET ?
  33. 33. Ecosystems  What ?  Why ?  How ?
  34. 34. Why Ecosystem?
  35. 35. Why Ecosystem?  Billions of years of evolution  Most effective form of management  Truly fostering: Cooperation, Collaboration, Open structure, Self Evolution … Finally  Isolated-solitary individuals can hardly stand against an ecosystem!
  36. 36. Why Ecosystem?  One company developing: too much to do  Dev in an Ecosystem: everybody participates
  37. 37. Why Ecosystem?  One company developing: too much to do  Dev in an Ecosystem: everybody participates  Solitary niche organizations: too small to..  Collaborating organizations: grow in unity
  38. 38. Why Ecosystem?  One company developing: too much to do  Dev in an Ecosystem: everybody participates  Solitary niche organizations: too small to..  Collaborating organizations: grow in unity  Ideas in isolated orgs: Come from few  Ideas in Ecosystems : Generated by All
  39. 39. Why: link to metaverse?
  40. 40. Why: link to metaverse?  Metaverse – is one ecosystem metaverse Participants Infrastructure Environment
  41. 41. Why: link to metaverse?  Metaverse – is one growing up ecosystem metaverse Participants Time Participants Infrastructure Time Infrastructure Environment Time Environment 1990’ies 2010
  42. 42. Believe in inevitability of Ecosystems? 
  43. 43. Ok, so What can I do next? Either Ignore or Participate
  44. 44. Ecosystems  What ?  Why ?  How ?
  45. 45. How: Creating an Environment  Creating some technology?  Creating services?
  46. 46. How: Creating an Environment  Creating some technology?  Creating services? Solution:  Open it up  Open API’s, Protocols, Standards
  47. 47. How: Creating an Environment  Creating some technology?  Creating services? Solution:  Open it up  Open API’s, Protocols, Standards  Empower your users  Allow more interoperability, cooperation
  48. 48. How: Creating Infrastructure  Have existing services  Creating Goods, Applications
  49. 49. How: Creating Infrastructure  Have existing services  Creating Goods, Applications Solution:  Use existing Open technologies/protocols  Collaborate, Cooperate  Embrace other services to Open Up
  50. 50. How: for every Participant  Suggest new Ideas  Help execute current ideas  Embrace symbiotic relationships
  51. 51. My forecast  An OPEN Digital Ecosystem for 3D worlds will become a reality  Sometime in 2010..2011
  52. 52. Times of change IMAGINE: What will 3D worlds look like in : 2011?
  53. 53. Times of change IMAGINE: What will 3D worlds look like in : 2019?
  54. 54. A call Metaverse needs you: What would [my name] like to do to make 3D worlds a better place?
  55. 55. How does metaLIFE fit in?  Working on ALL 3 levels metaLIFE Participants Infrastructure Environment
  56. 56. How does metaLIFE fit in?  Creating Empowering services for 3D worlds  Open Grid-Wide Marketplace  Social GeoTagging system  Social Networking platform for 3D worlds
  57. 57. metaLIFE in future  Open Up, Innovate & Collaborate  Open standards, Protocols, API’s
  58. 58. metaLIFE in future  Open Up, Innovate & Collaborate  Open standards, Protocols, API’s  Carefully design and Implement new systems giving more power to people
  59. 59. metaLIFE in future  Open Up, Innovate & Collaborate  Open standards, Protocols, API’s  Carefully design and Implement new systems giving more power to people  Listen -> Assess -> Act
  60. 60. Participate with metaLIFE We can use your help doing all this!  Have ideas for future developments?  Can develop in 3D worlds?  Want to cooperate with us?  Come & Talk to us
  61. 61. Participate with metaLIFE We can use your help doing all this!  Have ideas for future developments?  Can develop in 3D worlds?  Want to cooperate with us?  Come & Talk to us  Let’s design Future together!
  62. 62. Thank you! http://meta-LIFE.net Robertas Visinskis Amsterdam 2009

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