This document discusses the importance and strategies of list building for marketing purposes. It emphasizes that list building allows you to directly engage with customers, provides a more personal experience, and can be cheaper than other marketing methods long term. The document provides tips for list building such as integrating customer databases from events and previous purchases, collecting leads from blog signups and offer incentives, and using social media to build lookalike audiences. It stresses that list building is important for staying engaged with customers and providing value even if you don't currently have an extensive list.

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FSB CONNECT
THE POWER OF LISTS!

3. The power of lists…
www.robtaylorofficial.com
1. Why is list building important?
2. Who owns lists? Collaborate!
3. Value of lists on social media
4. List gathering strategies

4. Why is list building important?…
www.robtaylorofficial.com

5. Why is list building important?…
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1.Allows you to own the conversation, not
rent a crowd
2.Much more personable
3.Often cheaper than alternatives in the
long run
4.Value adding to your business

6. Email Marketing…
do you??
www.robtaylorofficial.com

7. Email Marketing…
1. When?
2. Why?
3. Monitored?
4. Open rate and CTR?
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8. My 3 rules before sending email…
1. Have you chosen the right audience?
2. Is this adding value to the chosen
audience?
3. Would this audience like to hear what you
have to say?
www.robtaylorofficial.com

9. Email marketing – Stay relevant!…
www.robtaylorofficial.com
 Bespoke high value email AFTER The show
 Improved customer service
 Improved customer retention
 Improved sales

10. Email marketing – Stay relevant!…
www.robtaylorofficial.com
1. Have you chosen the right audience?
YES (people who attended this show)
1. Is this adding value to the chosen audience?
YES (photos, extended experience, new shows)
1. Would this audience like to hear what you have to say?
YES (they were at the show!)

11. Who owns the list? Small databse? Don’t
worry!…
www.robtaylorofficial.com

12. Who owns the list? Small databse? Don’t
worry!…
www.robtaylorofficial.com

13. Who owns the list? Small databse? Don’t
worry!…
www.robtaylorofficial.com
1. No list
2. No previous
data
3. New project
4. No history

14. Who owns the list? Small databse? Don’t
worry!…
www.robtaylorofficial.com
So what do I do?

15. Who owns the list? Small databse? Don’t
worry!…
www.robtaylorofficial.com
So what do I do?
1. Who are the
stakeholders
in the show?
2. Who has lists?
3. Who locally
can help me?

16. Who owns the list? Small databse? Don’t
worry!…
www.robtaylorofficial.com

17. The Power of lists on social media!
3 Things to do with your lists!
www.robtaylorofficial.com
1.Facebook upload!
2.Facebook lookalike audiences
3.LinkedIn audience

18. List building strategies…
www.robtaylorofficial.com
1. Integrations (MailChimp with Facebook for example)

19. List building strategies…
www.robtaylorofficial.com
2. Previous customer database
- Ask for a referral
- Ask for review
- up selling
3. Shop visitors
- ‘can I add you to our mailing list for a free coffee?
4. Blog sign up form on website
5. Lead magnet sign up

20. List building strategies…
www.robtaylorofficial.com
6. Events!
- Who are you target audience?
- What can you show them?
- How does this add value to your chosen audience?
- What are the long term benefits?
Think of an event you can offer to your chosen market – what would
it look like?

21. Summary…
www.robtaylorofficial.com
1. Its ok to email people!
2. Always add value
3. Stay relevant!
4. Add 3 ways to data collect from your chosen
audience
5. There is huge power in social media
6. Run an event for your chosen audience
7. Just start!

22. Connect with me
www.robtaylorofficial.com
Lots of exciting marketing projects coming for
Sheffield City Region business!
Find me (Facebook): Rob Taylor
LinkedIn: Rob Taylor
Facebook Group: ‘0114 Marketing’ /
FB.com/0114marketing
Twitter: @RobMktg